I attended my first Social Media Club meeting in Silicon Valley when it was hosted at KNT-TV, the NBC affilaite, during a time when it was exploring citizen journalism and ways to get the community involved in its newsgather efforts. That’s when I sat next to Mike McGrath, who became the chapter leader along with my former Intel pal and now KNTV pro Meredith Smith.
Finally, my wish came true. I wanted to host a Social Media Club meeting at Intel, and that wish came true thanks to support from my boss and especially from many Intel pals like Mark Pettinger, Bob Duffy, Laurie Buczek, Josh Hilliker and Aaron Tersteeg. Thanks to several others like Lyn, Denise, Darold, Jason, Patrick, Chris and PodTech’s “Marketing Voices” host Jennfer Jones.
I list the people first because that’s what it’s all about. My friends made it possible to get time with Shel Israel, Dave McClure and Jeremiah Owyang. The evening attracted a somewhat small, but fully engaged audience of PR pros, enterprise tech experts and social media enthusiasts.
Several people pitched in to spread the word, including some who pointed out that the event was available live through UStream.TV (nearly 20 people joined online — see chat pasted below).
This was an evening of sharing, griping, laughing and opening up to directions we can take to implement social media into the companies where we work.
What hit me most what how Shel Israel got things started, warmed up the speakers, engaged the audience and helped make sense of things through his eyes, feelings, thoughts and desires.
Jennifer Jones from PodTech talked about how more marketing pros are getting their footing in social media. What a great mix of experience with PR and marketing history and new exploration with social media!
Dave McClure what the guy who best hit the them — Social Media and the Enterprise, Moving Forward — and Intel’s Bob Duffy showed how Intel is taking concerted efforts to move beyond corporate blogs into community building.
How-People-Use-Technology Guru and original IT@Intel blogger Eleanor Wynn painted historic and human aspects that brought to life the “how we got here” and “how can we face challenges ahead” stories. She is gifted with an ability to listen and understand people, but her present to the audience was some real insight into how people are using social media…peppered with humor and wonder.
Thanks to everyone who visited Intel headquarter and to those who watched when they could. Here is a collection of blog posts related to the Social Media Club, Silicon Valley held at Intel on 10/22:
What inspired me was the great follow up posts by Jeremiah Owyang, who grounded everything in reality and next steps. Here are one and two great posts that I hope spur more devotion to making social media fit into everyone’s work/life balance…with help of companies and their mighty IT departments….moving at the speed of business. Then Jeremiah “The Social Computing Prophet” finds time to involve more disciples by taking notice that I was sharing his posts with many folks inside Intel. Jeremiah’s posts got over 35 comments so far — wow!
I’m checking out what people shared about their experience Monday evening at the Social Media Club, Silicon Valley hosted at Intel headquarters. I’ll write up another post this week when I have a little more time to reflect. But first, this…Someone in Facebook described Jeremiah Owyang, strolling up to the podium with think black book in this hand….he looked like a prophet. Aptly put, any which way you think about it…he’s a prophet sparing time, insights, always a helping hand with a finger pointing forward, move ahead, avante!
Jeremiah let’s fly brimstone, bleeding edge wisdom and can zero in on specifics backed by examples or data. Sometimes both. Here’s another helpful list to train our eyes on. Enterprises might watch for these potential ills as more marketers speed to add new tools that help companies and people connect with clients and audiences. The list, followed by Jeremiah’s business “fix.”
* Disparate user experiences to customers and employees
* Information spread off the firewall, some potentially sensitive
* Risk of enterprise 2.0 vendors being acquired by a competitor
* Real time information being spread at the “edges” of the company, where there was one before corporate communications
* Multiple login systems
* Multiple identity systems spread from system to systems
* Systems that may not talk to each other, now or in the future.
* Business program managers that leave the company or position, orphaning any technology deployment deployed at the business level
* Business groups paying for web programs in different locations, different budgets
* Lack of a cohesive web strategy
One other cool thing from Jeremiah’s blog was this interesting, but not quite there video. It’s about MediaSnackers. This is a great premise — young people are the new www = getting info and entertainment whenever, wherever and whatever. But JO argues it’s not just young people. There are pleanty of us almost middle aged MediaSnackers. But the point is, are people acknowledging and respecting this short, random media consumption trend? Two-minuteTV on phones, 100MB or 10-minute video file limits on YouTube, mash-ups….but I’d say it’s not quite a mega-trend. But people are consuming and doing more, so where’s the time go/come from? Maybe by building in efficiency into stories we share.
The Social Media Club of Silicon Valley will be at Intel Headquarters on October 22 from 6 to 8:30 p.m. for a panel discussion on Social Media and the Enterprise: Looking Forward.
- Shel Israel is moderating – great social media man and teacher who wrote the book “Naked Conversations” with Robert Scoble
- Dave McClure, 500 hats blogger, software geek and spirit behind recent gathering for Facebook application creators called Graphing Social Patterns
- Jeremiah Owyang, social media researcher at Forrester and master Web strategist
- Jennifer Jones, host of “Marketing Voices” video Podcast available on the PodTech network
- Eleanor Wynn is an Enterprise Architect, Social Computing and blogger at IT@Intel
- Bob Duffy, community manager of Intel’s Open Port
We will try to livecast the event through UStream.TV, allowing people to watch live and send in comments to the live event — embedded below.
Homepage for the Social Media Club http://www.socialmediaclub.org.
UPDATE: Watch and chat live on UStream’s site here (tried embedding comments below). Thanks Jeremiah.
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Dave McClure will be on a Social Media Club, Silicon valley panel at Intel headquarters on October 22. The discussion will be led by Shel Israel — YES! Others include IT@Intel blogger and social computing expert Eleanor Wynn, Social Media master Jeremiah Owyang of Forrester Research, Jennifer Jones of PodTech’s “Marketing Voices” and BobDuffy of Intel’s IT community, Open Port.