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Research Day: Intel CTO Justin Rattner on Weird, Far Reaching Science

Intel CTO may have the coooolest, most interesting job in technology. Intel’s first ever CTO was Pat Gelsinger, who is a valcano of passion for technology and a real fireball of inspiration. Justin moves fast, but he has a way of putting you back in your seat in marvel. Justin seems to empower and celebrate people around the world. Intel’s Research efforts took a big turn at around the year 2000. The company does math, and the math showed it it needed to expand R&D at an even faster clip. The challenge was on…the result was creative and bold. The company embrased an open research approach where it worked closely with Universities around the world. It went to where the people and brains are around the world. The Intel researchers I’ve met over the past seven years are everyday people, from every part of the world, but a step beyond.

This is a great conversation between PodTech’s Jason Lopez and Justin. The two have talked a half a dozen time in the past few years. They have good chemistry — must have something to do with the subject…research!

Justine also kicked off the new Research@Intel blog with an interesting, “we’re learning” approach.

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Good Stories are Gifts

When creating videos with Adam Savage and Jamie Hyneman, it hit me.  We wanted Adam and Jamie — and Carl’s Fine Films — to help us create a series of shorts that would be a gift for fans of Adam and Jamie’s TV show, “Mythbusters.”  Something that really captured their scientific know-how, enginuity and funny-bone hitting antics.   Something that Intel fans would see as whacky, creative and cool beyond Intel’s bread and butter storytelling antics — citing the wonders of Moore’s Law and how Intel’s chip design and every increasing transistor count keeps impacting the way we live.

My pal “simma down now” Larry said it succinctly:  viral not commerical.  Give a gift that keeps on giving.  In that spirit, we released the three Adam and Jamie videos first on YouTube on May 8. 

Then the next day, we played the videos on new laptops at the Centrino Duo and Centrino Pro launch, but this highlights video was created to kick off the presentations to the press and analyst on May 9 in San Francisco.

We tried many new things here, including me posting these videos on videos sites I’ve been learning about (see slideshare foil set).  Another thing keeps hitting me.  During all of this, I’ve never been more aware of my role of being an Intel employee, a video story director AND a fan living in the real world.  It was the fan inside that helped me make the most important decisions, which kept these videos from becoming too commercial.  After all, these were for sharing in hope that fans would enjoy and share with others.