Forrester – Movin' Ahead

Groundswell Books, originally uploaded by Forrester Research, Inc..

This photo was taken at the Forrester Research Marketing summit this week — really wish I could’ve been there. But I did follow some of the action Jeremiah Owyang shared on his blog.

Forrester shared a copy with me — it arrived from Boston a few weeks ago. I gotta get into it. My Intel buddy Neil is approaching chapter three and he gave me the thumbs up.

I got to help Charlene Li connect with some Intel social media pioneers, including Josh Bancroft, who told how he created Intel’s first company Wiki called Intelpedia.

$Charlene Li at Forrester\'s Marketing Summit in APril 2008, about a month after the release of \$

Picture 224, originally uploaded by jeremiah_owyang.

This is a photo by Jeremiah Owyang, who invited me to the Online Community Roundtable gathering he hosted at Forrester. Bill Johnson put on this wonderful event with very engaged people who were sharing their wisdom and online audience building experiences. Jeremiah made sure I got up and spoke. Nothing prepared, I started with my favorite topic of storytelling and tried to connect with what everyone in the room was talking about. The audience pulled me in and along we went, having fun playing with the role of storytelling in social media, social networks, online communities…and our personal lives.

A presentation highlight for me was Forrester’s Charlene Li’s “I am social when I…” Use IM, email, social network, bookmark… More of us are getting more social every day.

Here’s Bill’s even summary and a post with photos and a video by Jeremiah.

This would be a great event for a few pals who are helping grow the Intel’s Open Port online community for IT pros. This is a creative, open model that could replace regular weekly meetings at work. Just get three people to share what they’re working on and get the live feedback from a concentrated, open-minded group. Who would you invite?

Person Bill Johnson

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