CES 2008 — New Kind of Chip on the Vegas Strip

Building on a creative video monologue by PodTech’s Paul Lancour about the wonder of Intel’s latest 45-nanometer transistors, the Intel team doubled down at CES and took a new Penryn chip (a sliver of silicon etched with Intel’s newest dual core processor) to the Las Vegas strip and asked people “what do you think this is?”

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Here’s what people said when they held the chip inside the Intel booth at CES:

Intel and Sunflowers?

Making creative connections to expand and extend a story, that’s what the sunflower gig is all about.

Sunflowers, with the unique ability to pull lead and other metals from the dirt, improving the soil and environment, are a metaphor to promote Intel’s innovative new lead-free processors. Intel will donate $1 in your name to the Boys & Girls Club – find out how at sunflowers.intel.com.

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45nm…What Does It Mean?

A bit of theater antics about the transitor then, now and next. What’s amazing to engineers and techies often doesn’t carry a flicker of meaning for others. But sometimes it makes sense when the story is told in such a way using images and a little tongue in cheek. Bravo, Paul and the PodTech crew for your creativity and helping Intel celebrate the new era of the 45nm transistor. Moore’s Law is interesting when ou can look back, consider what’s happening now and wonder what’s to come.  Even my kids wanted to see this video again…and again.

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A Chip is Born with 820 Million Pumpin’ New 45nm Transistors

It’s like those blockbuster movie reviews: “Sweet sensation!” “A thrill ride that rattled my bones and rocked my world!”

This week we got to see the first reviews of the soon-to-be-released Core 2 Extreme Edition designed with brand new Intel transistors. Manufactured in the new $3 billion high-volume Fab in Arizona, the new quad core processors:

  • are built using a new 45nm process technology based on Intel’s breakthrough in ‘reinventing’ certain areas of the transistors inside its processors to reduce energy leakage
  • have new smaller transistors (45nm vs. 65 nm) use a Hafnium-based high-k material for the gate dielectric and metal materials for the gate
  • have transistors that are so small that more than 2 million can fit on the period at the end of this sentence.
  • will be faster, more energy efficient compared to previous Extreme Edition generations, plus they’re lead- and halogen-free

You can read full reviews here. Some of coolest quotes:

“All signs point to, “Wow!”” — HardOCP

“The new Core 2 Extreme QX9650 is simply the fastest processor for gaming, media encoding and just about anything else you could do on your PC” — PC Perspective

“Less Noise, More Efficiency, More Speed and More Overclocking Potential!” — Tom’s Hardware

“Intel has pulled off a pretty remarkable achievement with the Core 2 Extreme QX9650’s…” — Firing Squad

“The Yorkfield-based Core 2 Extreme QX9650 is a success in every sense of the word” — Hot Hardware

“For now, the QX9650 represents the pinnacle of Intel desktop CPUs—and it’s simply the fastest desktop CPU on the market today” — Extremetech

See it in gaming action from this IDF video:

Here’s how the tiny, new transistors will make a big splash in future supercomputers:

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