kenekaplan Intel, Marketing, PodTech, Social Media, Web 2.0

Intel’s Bob Duffy on Stage at Web 2.0 Expo in SF

My pals inside Intel are looking forward to Web 2.0 Expo, April 22-25 in San Francisco — follow the event blog here.

I’m hoping many (at least those based in or near the Bay Area) get to be on the scene. For sure, one great Intel community guy will be there — Bob Duffy.

Bob’s in my social media posse, and he has been helping Intel move from blogging into communities and helping experts get more involved off of Intel sites, where IT pros, consumers and other tech lovers might be asking for insight that Intel can share. He helped compile data, tools and experts to legitimize Intel’s branded community for IT Pros called Open Port. He’s now climbing the ladder to get a better view and help other groups and community minded managers benefit from best practices, and to integrate with existing and ongoing community efforts. For me, he’s in the right place in the right time — for him and for Intel. He’s a listener, participant and skilled at crystalizing powerful notions blended with data to help teams break down silos, harness expertise, ignite interest in activities beyond those inside Intel… He helps us move ahead because he’s thoughtful, inclusive, he’s involved online and takes time to meet and share interests and insights offline.

Sometimes, I see Intel trying to create products or solutions that will meet future demands. There may not be a huge need today for “Dunnington” 6-core processors because many applications are even multi-threaded to take advantage of dual core processors — but there’s tons of working going on to help get software to work ever better with new hardware. On the other hand, things like data security defense and power efficiency needs are top of mind, but often many don’t know that Intel engineers and products can help. New features are being built right into the latest chips at a faster, more predictable rate than ever before (i.e Intel’s “tick-tock” method of new chip design followed by new cycle of product process improvements followed by new chip design…).

This is where Intel marketing teams can step in and help. Finding the right communication tools and identifying pools of conversations can connect Intel technology experts with the growing number people and companies who might benefit from what Intel insiders are working on.

Here are some examples of IT stories and topics Intel experts are exploring on Open Port.

Here’s Bob talking in August 2007, just before the virtual doors were opened at Open Port

[podtech content=http://media1.podtech.net/media/2007/08/PID_012329/Podtech_MV_at_INTEL_Folsom.flv&postURL=http://www.podtech.net/home/4122/intels-online-strategists-insights-into-community-building&totalTime=489000&breadcrumb=d4bdc99c5a9f4fca89b8d7d9c50aba8b]

Bob will be joining the social computing wiseman, Forrester Research’s Jeremiah Owyang, on this day two panel:

8:30am – 9:20am Wednesday, 04/23/2008 “Community Building: Good, Bad, and Ugly”

Dawn Foster (Jive Software), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld). A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly. Read more.

Full schedule of Web 2.0 sessions here.

During Web 2.0 Expo, I’m also looking forward to seeing the winners of CNET’s WebWare 100.

Hope to see you at the expo Tuesday or Friday. That week, I’ll be joining Ogilvy’s Rohit Bhargava at the New Communication Forum April 24 at 10:00 a.m. PT. Rohit is moderating a panel called “Future of Marketing and Advertising.” More on the New Comm Forum in a future post. I’m looking forward to catching up with Rohit after giving birth to a timely book called “Personality Not Included — Why Brands Lose Their Authenticity and How Great Companies Get It Back.” Learn more on his great blog.

kenekaplan Events, IDF, Intel, Intel Developer Forum, PodTech, video

Good Stories Stitch What You See, What You Feel

This one gets my imagination zoomin’!  The springboard sights and sounds video from the Intel Developer Forum in Shaghai, April 2008.  Great storytelling is the art engulfs the heart of my imagination.

[podtech content=http://media1.podtech.net/media/2008/04/PID_013499/Podtech_Sights_Sounds_IDF_Shandhai_200.flv&postURL=http://www.podtech.net/home/5072/idf-shanghai-sights-and-sounds&totalTime=236000&breadcrumb=d5279439ebc54492b2905d718a35f33a]

kenekaplan Events, IDF, Intel, Intel Developer Forum, PodTech, Social Media, video

IDF — People & Technology Reaching New Heights in Shanghai

IDF Shanghai Tout, originally uploaded by Hugger Industries.

I’m looking forward to the kick of the 2008 Intel Developer Forum April 2-3 in Shanghai. Lots of my admired teammates will be there. I coined this event as the best, most integrated, cross team, cross geography social media team effort for Intel to date.

Here’s a post I wrote for the Technology@Intel blog. It features tech topics, links to how we’ll be sharing the the IDF experience.

Here’s a cool video my pal Annie and I directed with PodTech.  It looks back and a ahead at IDF, where great people get together to build the future upon the latest incremental tech advancements that start at the the computing core…the microprocessor.

[podtech content=http://media1.podtech.net/media/2008/03/PID_013462/Podtech_Intel_Shanghai_IDF_Preview.flv&postURL=http://www.podtech.net/home/5022/idf-shanghai-2008-atom-enabled-devices-to-debut&totalTime=215000&breadcrumb=3efb85bea0864219b2a9d5ff5812ec0d]

kenekaplan Marketing, PodTech, Social Media, Web 2.0

Brand Engagement = Social Media + Storytelling

[podtech content=http://media1.podtech.net/media/2008/03/PID_013457/Podtech_Video_Brochure_2008.flv&postURL=http://www.podtech.net/home/5018/brand-engagement-social-media-storytelling&totalTime=351000&breadcrumb=7bb05717feed4aa0b5fcf98bcea3aea9]

This is from Jennifer Jones of PodTech’s “Marketing Voices — an episode worth repeating…

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?

In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

kenekaplan Brands, Energy Efficient, Intel, Marketing, Podcast, PodTech, Social Media, video

Intel’s own Atom Ant

[podtech content=http://media1.podtech.net/media/2008/03/PID_013418/Podtech_Intel_Atom_Gary_Wilihnganz.flv&postURL=http://www.podtech.net/home/4949/intel-atom-chip-packs-internet-in-your-pocket&totalTime=36000&breadcrumb=08705cbbdbb143f49f42cee0174465e9]This is one of four videos we shot and shared online for the launch of Intel Atom and Intel Centrino Atom, Intel’s tiniest processor to date. It’s built with Intel’s smallest (45nm) transistors in production and designed to sip battery juice while packing a punch inside small, light Internet devices.

We’ll see more “real” devices when the chips are releases to gadget and gizmo makers in the second quarter of this year.

Here is where we can watch what people are saying online. Here are some bookmarked stories on del.icio.us and StumbleUpon.

kenekaplan Gaming, Intel, PodTech

Reboot Shows Blinged-Out Solid Gold PC with Intel Core 2 Duo $3/4Million

[podtech content=http://media1.podtech.net/media/2008/02/PID_013360/Podtech_The_Reboot_Ep_12.flv&postURL=http://www.podtech.net/home/4906/the-reboot-wii-want-rock-band&totalTime=139000&breadcrumb=e7a232f835684d509be5a6ec008872b0]

Rio Pesino of PodTech has a short, nifty episode of his gaming show, “Reboot” that spotlights a Japanese company selling PCs covered in solid gold ($750,000) or silver cases covered with diamonds ($560,000). Sure the bling is the thing, but it’s that Intel Core 2 Duo inside that make me sing!  See it here:

Solid Gold Bling PC

kenekaplan Marketing, Media, PodTech, Social Media, video

Traditional vs. New Media with CNET’s Rafe Needleman at CES BlogHaus 2008

Jennifer Jones’ “Marketing Voices” caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES 2008. Needleman tells how CNET’s doin’ their thing and shares his views on “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

[podtech content=http://media1.podtech.net/media/2008/01/PID_013329/Podtech_MV_CES2008_Rafe_Needleman.flv&postURL=http://www.podtech.net/home/4877/cnets-needleman-on-his-views-of-traditional-versus-new-media&totalTime=502000&breadcrumb=27aa48f693354041b3ee8647c200233c]

kenekaplan Events, Intel, mobility, PodTech, Uncategorized, video

Mobile Internet Devices Make a Splash at CES 2008

The more I see, the more I want one…or two! I\’m not the only one feeling this way after CES 2008.

[podtech content=http://media1.podtech.net/media/2008/01/PID_013323/Podtech_Intel_CES2008_Ultra_Mobile.flv&postURL=http://www.podtech.net/home/4857/mobile-internet-devices-make-a-splash-at-ces-2008&totalTime=180000&breadcrumb=b438cb739c7540e6ad6896c089f76bce]

kenekaplan Events, Intel, PodTech

CES 2008 — New Kind of Chip on the Vegas Strip

Building on a creative video monologue by PodTech’s Paul Lancour about the wonder of Intel’s latest 45-nanometer transistors, the Intel team doubled down at CES and took a new Penryn chip (a sliver of silicon etched with Intel’s newest dual core processor) to the Las Vegas strip and asked people “what do you think this is?”

[podtech content=http://media1.podtech.net/media/2008/01/PID_013293/Podtech_Intel_CES2008_ProcessorInYourP.flv&postURL=http://www.podtech.net/home/4832/intel-asks-what-is-this-thing-at-ces-2008&totalTime=154000&breadcrumb=346c362832284c319bc98bc525d8b2cd]
Here’s what people said when they held the chip inside the Intel booth at CES:

kenekaplan Events, KenEKaplan, Photos, PodTech, Social Media

My CES Social Media Posse — Leap in Interest

Last year at CES 2007, I remember seeing a huge surge in the number young people with digital video cameras visiting the Intel booth. I typically work with local, national and international broadcasters, so I took every opportunity to try and meet this new crop of video bloggers.

This year at CES 2008, I saw two times more people walking around video taping our booth, learning about the latest technologies from Intel experts. I even brought my Sony HDV cam and shot several interviews and the Intel keynote — here’s an Intel blog post I shot and wrote featuring a few short clips of Smash Mouth on Stage with Intel CEO Paul Otellini. As did my “double down” pal Nick Knupfer.

What I love most every year — this was my seventh CES in Las Vegas — is getting to see so many of my media friends, coworkers and even college buddies (ran into one of my best Chico buddies at the Intel keynote). This year took things into a new stratosphere because I got to connect and work alongside fellow social media enthusiasts and see my Intel pals like Bryan Rhoads really have fun with more resources devoted to social media. Today’s (somewhat) more organized efforts spouted from organic energy a few years ago, and now I see the social media posse swelling with new talent. We’ll making new inroads, new friends and better relationships along the way. This is great, because I believe that we ought to encourage any Intel employee to participate with social media in a smart, fun way. The more people we have out there, the more connected and meaningful Intel will be to people’s lives. More relevance and more able to respond to what’s happening today and any changes we need to make in order to make a positive impact in the world. If we keep at this pace, I (and many of my coworkers) believe we can help move up into the top ten most recognized brands using social media.

Here’s some of the social media posse action from my visit to CES 2008:

Everyone’s favorite “Tell Me How It Works” guru and my Chico WildCat buddy Ralph Bond and I visited PodTech’s BlogHaus the evening after Bill Gates’ keynote. At that point, he thought my soft brown Italian jacket was the most talked about thing at CES.

Ralph Bond, the Venetian, CES 2008Ken Kaplan, the Venetian, CES 2008Ken Kaplan, the BlogHaus, CES 2008

We got to hang out with PodTech’s wonderful interviewer and photographer Michael Johnson:

Ken Kaplan, Micheal Johnson, Rohit Bhargava @ CES 2008 PodTech BlogHaus

There’s never a dull moment because even standing in long taxi lines allowed time for mindflow sessions with geniuses like Rohit Bhargava.

Rohit Bhargava at CES 2008

Hotel hopping with John Furrier — who helped me dive fast and deep into Podcasting in 2005:

John Furrier @ CES 2008

And seeing Brian Giesen’s bright smile and energy at breakfast is enough to give anyone a jolt — let’s hit the show!

Brian Giesen at CES 2008

Intel got to sponsor this year’s killer blogger bash “It Won’t Stay in Vegas.” Intel gave away a free ride on the Zero G plane, a cool promotion to celebrate everyone reaching new heights in mobility. Even Doc Searls took the flight as did other top bloggers (Andru Edwards from GearLive) and tech industry shakers. Here is a video from Tom Foremski, whos shows the social media posse he ran with at CES 2008 (rebloged here).

In the Tom’s video above there’s has a blip from the bus ride where a guy shows off an MID — see the video I shot on MIDs from the Intel booth.

And it’s great to see the action from the PodTech BlogHaus.

I flew back to the Bay Area on the new Virgin America — what a great flight! Cool new painted planes, sweet back seat touch screen entertainment with music videos, live TV and other cool things. Got a few drink and really enjoyed the spirited, lovely people working for the new airline. As I entered the plane, I got to congratulate Robert Scoble holding his cheerful newborn baby. That’s what life’s all about!

One person I most missed this year compared with last year?  Jeremiah Owyang, one of the best social media posse pioneers who has helped me make so many connections and is helping so many others nowadays playing in the big leagues at Forrester Research.