Thanks Irina. This advice means more coming from you. At Intel, we “media train” our experts so they can better uderstand how to share stories with TV and radio reporters. We encourage them to give details and explain what they mean using visual analogies. In interivews, tell reporters what excites you and why you think other people are excited, too.
Tricks of the media trade may not feel like tricks becase we all watch TV and videos. We do learn from good TV and radio journalists…sometimes without even knowing it. Things like:
- understand what’s important to your audience
- get to the point
- ask questions that get people to talk about their passion and expertise
I like looking for style of reporters or documentary makers, figuring out how their style makes me feel and what I like their approach.
There are so many more tips to add, but Irina gets to the point with what she says and shows. Tell only interesting stories and show visuals that serve a purpose. Otherwise, we aren’t offer great reasons for our audience to “stay tuned” for our next story.
What ends up on the TV news cutting room floor — or stuck in the edit bay servers — often works well on the Internet. Does that mean the Internet will allow us to learn more about the world and ourselves? Or does it mean that the Internet will be where we find sub-broadcast quality stuff.
Poor storytelling — or rambling like this blog post — may find an audience but it will be tiny and revolving. Every story is a ticket you give to viewers so they’ll come back for your next story.