Robert Scoble talks with Tod Sacerdoti, CEO of Brightrool. Interesting to see how ads, messages and “more info” can be placed inside videos for the Internet. Ads at the end are not bothersome, but pre-rolls can be frustrating when you want to quickly get to the story you’re interested. I’d like to see how “more info” can be embedded into video while it’s playing. If I’m interested, I can pause the video, click a link and a new browser pops up. When I’m done “learning more” I can close the extra browser and get back to the video by clicking play. Sounds very cool! Sound like an open frontier and opportunities for video producers, advertizers and storytellers who want to offer deeper info or more video that may have ended up on “the cutting room floor.”

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