What Bloggers Want from PR Pros — Part 1

Here’s what Marshall Kirkpatrick wants — as it appears in this post on his personal blog http://marshallk.com/5-pr-pitches-the-good-and-bad.

Marshall writes for Read/WriteWeb

clipped from marshallk.com

Even if this was right up my alley, here’s what I want. I want details first, preferably with pre-announcement access to the software if possible. Then I want a company representative who is capable of answering my questions to be easily available to me. I love it when all of that happens. If you send out a release with no embargo then I want as a blogger to be able to contact you by phone or IM at a moment’s notice to get answers to my questions. Other bloggers are going to regurgitate your press release in minutes, I want meat to write a real review with and I want it fast. If there is an embargo then just let me contact you on a reasonable time frame leading up to and shortly after that embargo.

  blog it

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s