via om.ly

Tips from ObjectiveMarketer founder Amita Paul:

Instead of jumping into execution, if companies adopt the simple framework of Plan -> Execute -> Learn -> Optimize, then not only can effectiveness be measured, but the knowledge gathered throughout the process can also be used for repeatable success.

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Published by kenekaplan

I'm a Cali-boy, husband, father, lover of stories and travel to Italy. I'm a journalist and content strategist working in Silicon Valley.

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