via om.ly

Tips from ObjectiveMarketer founder Amita Paul:

Instead of jumping into execution, if companies adopt the simple framework of Plan -> Execute -> Learn -> Optimize, then not only can effectiveness be measured, but the knowledge gathered throughout the process can also be used for repeatable success.

Posted via web from kenekaplan’s posterous

Published by kenekaplan

I'm a Cali-boy, husband, father, lover of stories and travel to Italy. I'm a journalist and content strategist working in Silicon Valley.

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