kenekaplan Events, Jeremiah Owyang, Media, Social Media, TV, Twitter

Twitter Vote for Favorite Super Bowl TV Ads

Jeremiah Owyag ignited a Super Bowl Twitterthon and many are stepping in to use social media to engage more with the Super Bowl. Join the fun and Twitter your take on the TV ads hitting you on Super Bowl Sunday.

Instructions below and pre-game buzz here.

There’s just three steps:


1) Sign up: Get a twitter account, got that? Good.

2) Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account just for this virtual event. Reply to the superbowlads account, name the commerical, and give it a rating of 1-5 stars, 5 being the best.

examples:

“@superbowlads That Pepsi commercial was funny 4 stars”

“@superbowlads The Hillary Clinton advertisement was bunko 2 stars”

“@superbowlads Bud-wise-er, that was so 10 years ago, weak. 1 star”

3) See what others rated: You can then see everyone who’s rated the ads by doing a search on any of the Twitter search tools, I like Terraminds. See this example, it’s showing all the people who have replied to superbowlads.

My friend Rohit also is rallying people to engage online in new ways with the Super Bowl.

kenekaplan Facebook, Social Media, Twitter, Web 2.0

Connecting’s Getting Easier

When I joined Intel in 2000, many people were speaking in code. Not HTML, AJAX or C++, but using acronyms in between other English words. The English words…sure I got most of those, but BMK, FSB, SERP? WTF?!! One acronym I got immediately was that email from Andy Grove with these three letters: NFW. I think a simple no would’ve provide more brevity, yet surely less passion.

We’re all hearing about API and other social computing jargon (that’s what it is for many of us) about how we’ll be able to better interconnect our social media and social networking tools. For me, Facebook started the mad rush. Everyone’s creating applications that allow you to use things like Twitter, WordPress, Clipmarks, Flickr and other programs while you’re inside Facebook. It allows you to syndicate or unify the many Web 2.0 tools you use. I LOVE THIS STUFF!!

That’s why 2008 will be a year where we all find new reasons to use new socially juiced programs and fuse them together so we can aggregrate and feed content, but more importantly…so we can grow our social graph = connect to our friends and contacts through any social computing program we use. Unifying and empowering every tool you use at any particular time. Everything, everyone at your finger tips.  Better connecting, feeding and growing our social graphs.

Here’s a geeky video from Google describing what’s going on under the hood, driving new possiblities thanks to Open Social and the wonders of API (sure, we’ll have to tackle the ethical/privacy issues over time):

kenekaplan Jeremiah Owyang, Social Media, Twitter

How to Twitter Better

Jeremiah Owyang (on Twitter)was the first to really explain how people at Intel could use Twitter for events like the Intel Developer Forum. He gave great examples and then several os us followed his advice and on-going commentary. But not many of us are — other than Josh Bancroft, that I know of — seem to be Twittering with real savvy. Here are highlights from Jeremiah’s post about how he reached the top ranks on Twitter.

“…focus on your objectives, what is it that you’re trying to accomplish, if you’re just trying to keep track of your friends or immediate contacts, this is not the strategy for you. This strategy only works if you are trying to gain a large following, it’s not recommended for everyone.”

1) Figure out why you want to use this tool. Is there a reason, an objective? For me it was to have greater reach in listening and in talking to others, and to really, really know Micromedia and how to use it. Being popular really isn’t a great objective, but being meaningful to your specific network is much more important.

2) Integrate it throughout your online experience. You’ll notice that I ask people to add me from various posts, have it listed in my side role and on my facebook account. It’s available for anyone that’s looking.

3) Add people back. I follow everyone that follows me, I’m following more people than are following me, and that’s a sign that you want to listen to what others have to say. Sadly, it’s a lot to digest so I end up scanning conversations. Go back to number 1, and figure out what your objective is first.

4) Add value when you tweet. I’ve given up on my google reader link blog, instead, I leave links to what I think is interesting during the day. Since I consume a lot of content, I’m acting like a filter. Most who know me know that my focus is on social media + marketing. Last week’s twitter storm was a rare opportunity to connect folks, keep listening to find an opportunity to help the larger group.

5) Ask questions. I didn’t realize this was going to be one of the largest attributes on tweeterboard, so I got lucky. I find Twitter a useful tool to get information back from people, so I like to ask a lot of questions. I learn a lot this way, in many ways, this is an example of social search.