Facebook News Feed Insights from Intel Fan Page Manager

This a great interview with one of Intel’s social media center of excellence stars, Ekaterina Walter. We we inherited the Intel Fan page created by real fans and grew it whimsically, Ekaterina put research time, smarts and her personality into helping the Fan Page grow by what I believe is 100 times since she grabbed the reins.
clipped from www.socialmediaexaminer.com
Ekaterina: Nowadays it’s all about news feed optimization.  It’s almost becoming the equivalent of SEO for Facebook.
For those folks who are not really familiar, news feeds display the most popular stories on Facebook. According to Facebook, 0.02% of stories actually make it to the news feed, which is rather scary if you look at it as a marketer.
They told us they want to stay on top of technical news.  They want to be the first to know about Intel products that are coming out and what we were up to in general.
They also liked the fact that they can chat with their fellow geeks and ask them for all kinds of advice about how build their own system.
Because of the news feed algorithm and the engagement they call fan growth, the higher the engagement with you (which are likes, comments, etc.), the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.
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Connecting’s Getting Easier

When I joined Intel in 2000, many people were speaking in code. Not HTML, AJAX or C++, but using acronyms in between other English words. The English words…sure I got most of those, but BMK, FSB, SERP? WTF?!! One acronym I got immediately was that email from Andy Grove with these three letters: NFW. I think a simple no would’ve provide more brevity, yet surely less passion.

We’re all hearing about API and other social computing jargon (that’s what it is for many of us) about how we’ll be able to better interconnect our social media and social networking tools. For me, Facebook started the mad rush. Everyone’s creating applications that allow you to use things like Twitter, WordPress, Clipmarks, Flickr and other programs while you’re inside Facebook. It allows you to syndicate or unify the many Web 2.0 tools you use. I LOVE THIS STUFF!!

That’s why 2008 will be a year where we all find new reasons to use new socially juiced programs and fuse them together so we can aggregrate and feed content, but more importantly…so we can grow our social graph = connect to our friends and contacts through any social computing program we use. Unifying and empowering every tool you use at any particular time. Everything, everyone at your finger tips.  Better connecting, feeding and growing our social graphs.

Here’s a geeky video from Google describing what’s going on under the hood, driving new possiblities thanks to Open Social and the wonders of API (sure, we’ll have to tackle the ethical/privacy issues over time):

will.i.am Music Video Embodies Best of Social Media, Social Networks

I saw this posted in Facebook from Social Media measurement guru Katie Paine.  This will.i.am music video is a great example of an artist being inspired to create, share and connect with his friends to mash media, skills and passion together into an expression of the times.  Here’s how the video is described by drsmarty08.

According to will.i.am, founding member and frontman of Black Eyed Peas, the “Yes We Can Song” was inspired by Senator Barack Obama’s 2008 presidential campaign and especially the speech Obama gave following the New Hampshire primary. He states, “It made me reflect on the freedoms I have, going to school where I went to school, and the people that came before Obama like Martin Luther King, presidents like Abraham Lincoln that paved the way for me. . . .” Dylan says, “The speech was inspiring about making change in America and I believe what it says and I hope everybody votes.”

The music video includes excerpts from Obama’s speech and appearances from several celebrities: Scarlett Johansson, John Legend, Herbie Hancock, Kate Walsh, Kareem Abdul Jabbar, Adam Rodriquez, Kelly Hu, Adam Rodriquez, Amber Valetta, and Nick Cannon. “I’m blown away by how many people wanted to come and be a part of it in a short amount of time. It was all out of love and hope for change and really representing America and looking at the world,” will.i.am said.

Passion between IT & Social Media

I attended my first Social Media Club meeting in Silicon Valley when it was hosted at KNT-TV, the NBC affilaite, during a time when it was exploring citizen journalism and ways to get the community involved in its newsgather efforts. That’s when I sat next to Mike McGrath, who became the chapter leader along with my former Intel pal and now KNTV pro Meredith Smith.

Finally, my wish came true. I wanted to host a Social Media Club meeting at Intel, and that wish came true thanks to support from my boss and especially from many Intel pals like Mark Pettinger, Bob Duffy, Laurie Buczek, Josh Hilliker and Aaron Tersteeg. Thanks to several others like Lyn, Denise, Darold, Jason, Patrick, Chris and PodTech’s “Marketing Voices” host Jennfer Jones.

I list the people first because that’s what it’s all about. My friends made it possible to get time with Shel Israel, Dave McClure and Jeremiah Owyang. The evening attracted a somewhat small, but fully engaged audience of PR pros, enterprise tech experts and social media enthusiasts.

Several people pitched in to spread the word, including some who pointed out that the event was available live through UStream.TV (nearly 20 people joined online — see chat pasted below).

This was an evening of sharing, griping, laughing and opening up to directions we can take to implement social media into the companies where we work.

What hit me most what how Shel Israel got things started, warmed up the speakers, engaged the audience and helped make sense of things through his eyes, feelings, thoughts and desires.

Jennifer Jones from PodTech talked about how more marketing pros are getting their footing in social media. What a great mix of experience with PR and marketing history and new exploration with social media!

Dave McClure what the guy who best hit the them — Social Media and the Enterprise, Moving Forward — and Intel’s Bob Duffy showed how Intel is taking concerted efforts to move beyond corporate blogs into community building.

How-People-Use-Technology Guru and original IT@Intel blogger Eleanor Wynn painted historic and human aspects that brought to life the “how we got here” and “how can we face challenges ahead” stories. She is gifted with an ability to listen and understand people, but her present to the audience was some real insight into how people are using social media…peppered with humor and wonder.

Thanks to everyone who visited Intel headquarter and to those who watched when they could. Here is a collection of blog posts related to the Social Media Club, Silicon Valley held at Intel on 10/22:

What inspired me was the great follow up posts by Jeremiah Owyang, who grounded everything in reality and next steps. Here are one and two great posts that I hope spur more devotion to making social media fit into everyone’s work/life balance…with help of companies and their mighty IT departments….moving at the speed of business. Then Jeremiah “The Social Computing Prophet” finds time to involve more disciples by taking notice that I was sharing his posts with many folks inside Intel. Jeremiah’s posts got over 35 comments so far — wow!

Internet Future for Africa: Intel, UN and ITU Efforts to Globalize Broadband

Broadband access in Africa is less than 1%. In Africa or even Brazil, where mobile phones are more common, maybe WiMAX and better content to phones could get the Internet to spread more widely, more quickly.

Here is a video story about the upcoming Connect Africa Summit, where Intel Chairman Craig Barrett his World Ahead posse will meeting with government and community leaders in Rowanda, Nigeria and Morocco.

This is a video by Jason Lopez, who will be traveling to a few of the stops to report on results.  If you’re in Facebook — who isn’t?!! — follow the trip by joining the World Ahead Group.

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Facebook Fanboys: Are you Pro or Con?

Here’s the first part of the Graphing Social Patterns conference.

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Facebook Fanboys: Are you Pro or Con? part 2

Dave McClure will be on a Social Media Club, Silicon valley panel at Intel headquarters on October 22. The discussion will be led by Shel Israel — YES! Others include IT@Intel blogger and social computing expert Eleanor Wynn, Social Media master Jeremiah Owyang of Forrester Research, Jennifer Jones of PodTech’s “Marketing Voices” and BobDuffy of Intel’s IT community, Open Port.

Register to attend the event here and see the online Upcoming Events listing here.

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