Jeremiah Owyag ignited a Super Bowl Twitterthon and many are stepping in to use social media to engage more with the Super Bowl. Join the fun and Twitter your take on the TV ads hitting you on Super Bowl Sunday.
Instructions below and pre-game buzz here.
There’s just three steps:
1) Sign up: Get a twitter account, got that? Good.2) Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account just for this virtual event. Reply to the superbowlads account, name the commerical, and give it a rating of 1-5 stars, 5 being the best.
examples:
“@superbowlads That Pepsi commercial was funny 4 stars”
“@superbowlads The Hillary Clinton advertisement was bunko 2 stars”
“@superbowlads Bud-wise-er, that was so 10 years ago, weak. 1 star”
3) See what others rated: You can then see everyone who’s rated the ads by doing a search on any of the Twitter search tools, I like Terraminds. See this example, it’s showing all the people who have replied to superbowlads.
My friend Rohit also is rallying people to engage online in new ways with the Super Bowl.
Movin' Ahead 
Follow the Super Bowl TV ads Twitterthon here http://twitter.com/superbowlads.
Here’s a way to see all the responses on one brand, (Superbowlads + brand) here’s the DELL responeses http://tinyurl.com/36vde8.
Here’s the search on Twitter for Intel in third quarter = zero mentions. Missing opportunity. I did see Intel Inside logo and bong song in Dell ads prior to game. See see second link for all the Dell love/chatter on Twitter (nearly 20 Tweet when I checked in 3rd quarter)
Intel on Twitter = zero http://terraminds.com/twitter/query?query=superbowlads+intel&submit=search+in+updates
Dell on Twitter = http://terraminds.com/twitter/query?query=superbowlads+dell&submit=search+in+updates
Career Builder (alomost 20 mentions in 3rd quarter) http://terraminds.com/twitter/query?query=superbowlads+career+builder&submit=search+in+updates
Budweiser (nearly 20 mentions in 3rd quarter) http://terraminds.com/twitter/query?query=superbowlads+Budweiser&submit=search+in+updates
See the overall Twitter Super Bowl TV ad chatter here http://twitter.com/superbowlads.
My Super Bowl Twitterhon here (may need to scrole back to February 3, 2008) http://twitter.com/kenekaplan.
Jeremiah Owyang quickly posted a collection of over 2500 Twitter posts about Super Bowl TV ads http://spreadsheets.google.com/ccc?key=prwoXdDNZAlj6Rugy0ksMYQ&hl=en.
My brutha-in-law tells me there’s about 2 billion people tuning into the Super Bowl around the world http://www.hispeed.rogers.com/yahoo/answerman/index.jsp?id=am060215.
See the Super Bowl TV ads here http://sports.aol.com/nfl/superbowlads.