100-Year-Young Christian Science Monitor’s Move Online

Here is another great Jennifer Jones’ “Marketing Voices” interview.

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

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Secret to Sucess? It’s All in the New Media Family List

 Saw this New Media Family List on Amy Webb’s MyDigiMedia blog and thought it was pretty cool.  Highlights from her post, where you can download a bigger PDF file and take a closer look:

In the six months since I first created the chart, there are a handful of notable updates:

  • AOL’s list has grown tremendously, while Google, News Corp and IAC have remained relatively unchanged.
  • AOL is heading strong into behavioral targeting and various ad network options.
  • Yahoo’s buy early and large strategy toned down considerably in Q3 and Q4 of 2007.
  • Google’s last acquisition was Postini early last fall.
  • Though I’m not tracking this on the chart, News Corp has also been selling lots of assets – namely local television stations.

Here’s the new Who Owns What page at mydigimedia. Download the new chart (PDF) here. And if you want to read my original post and learn more about why I started tracking all this to begin with, have a look here.

Pearls of Wisdom Come From Mind Crunching Reality

Lots of talk about Microsoft’s $44.6 Billion bid for Yahoo!  Most of it focuses on search and online advertising.  But I bet we’ll start hearing more about the social computing value of Yahoo! and how its people have been excerising their brains and buying plug and play social media assets for many years now.  Flickr, Upcoming and del.icio.us are a few names in teh Yahoo! family of aquisitions.  These tools help people interconnect their online activities form photo sharing to bookmarking articles to managing their calendar of fun community activities.

In a Forrester Research blog post by Jeremiah Owyang on this subject, I really liked this pearl of wisdom about the future of media companies:

A new definition of media.  My colleague Charlene Li has written before about the transformation media companies are undertaking due to the rise of social computing.  As syndication replaces aggregation, a media company becomes one which assembles an audience, not necessarily a firm which creates content (think Facebook v. CNN).  In light of this acquisition, I’d add one more dimension to this observation.  With Yahoo gone, the two remaining online media powerhouses:  Google and Microsoft are both technology companies.  These are firms who specialize in creating tools and innovations to facilitate the user experience of the Web and marketer access to customer data.  I think this acquisition signals for both marketers and media firms that the trend of Left Brain Marketing – a data-driven approach to marketing – is irrevocably changing who we call a media firm.  Tomorrow’s media companies are technology innovators who can connect audiences with marketing messages, not content creators.

Here’s Charlene Li’s Growndswell take on the bid.