100-Year-Young Christian Science Monitor’s Move Online

Here is another great Jennifer Jones’ “Marketing Voices” interview.

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

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One thought on “100-Year-Young Christian Science Monitor’s Move Online

  1. jennifer jones

    Ken, Thanks for the kudos. Yemma is really a gem as he truly believes print and online can work together and the two will survive both as forces in their own right. I hope so as I am still a newspaper print and online reader so i want both just depending on when. I read online in the AM and the print at night when i have more time. But i use my teen kids as focus groups (just two kids) but they don’t read much print. They read all their news online. So maybe print will just last for another decade or so.

    Reply

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