This is a video I shot during a panel featuring a colleague I call Intel’s BlogFather, Bryan Rhoads.
When moderator Brian Solis asked for a social media guidelines guru, I suggested Bryan, who has been helping Intel get started with a family of blogs (2006-2007), drafting social media guidelines and a Digital IQ course to helps educate and share best practices across the company.
This panel included: Richard Brewer-Hay of Ebay, Bryan Rhoads of Intel, Tom Foremski of Silicon Valley Watcher and ZDNet, and David Gelles of Financial Times.
The talk showed that there is still much pioneering work going on, which means the next phase will be the settlers who implement newly sanctioned practices inside companies.
Will the SEC someday require companies to release appropriate financial information on a timely basis over Twitter and inside Facebook?
Getting a Google Alert monitoring your name is essential. Made sense when I heard Intel blog pioneer Josh Bancroft mention it over a year ago. And it proved exceptionally useful and quick this week at the New Comm Forum 2008.
Rohit was hosting a panel on new communications strategies called “The Future of Marketing & Advertising” featuring:
In keeping with the fast and real-time world we’re living in, Rohit encouraged the panalists to keep it raw and share their own insights. On the morning of the event, he sent out this blog post listing questions that could help shape the discussion. About one hour later, Neil and David arrived inside the room ready to go. One of the first things both guys said was: “Thanks for the questions, I just got them in Google Alerts.”
For me, this was the first time I saw Google Alerts work so well, in a timely manner. I’ve used Twitter for quick hook ups before, but this showed the power of blogs, search engines and being tapped into what’s important to “you.”
The panel was well attended with a fully engaged audience asking great, real-work world questions by the likes of Tim Marklein of Weber Shandwick PR and Jennifer McClure, maven of the Society for New Communications Research and the wonderful host of NewComm Forum event. Here’s what Rohit had to say after the panel:
I really enjoyed hearing from Neil and David what’s working and how much hard work is going into to relationship building, making connections and helping more people learn how to use new tools. At Intel, we’re trying a lot of new things thanks for my pal David Veneski teaming up with Federated Media. And Six Apart seems like a part of the Intel family, and continues to try new things, building new services into blogging platforms.
The New Comm Forum is an event brimming with good arguments and storytelling that help communication pros see where they are, how they got there and how to move ahead…with a little help from our friends.
Movin' Ahead 