What Will Become Of Social Media?

We’re a good seven years into social media spreading and it has generated a huge impact in many ways yet it still feels like it could be a bunch of bologna.

One thing’s for sure, we’re beyond having to rely solely on major media outlets to tells us what’s happening in the world, although for the most part social media parrots established media and at best augments it with authentic voices from bystanders or insiders. It also has us augmenting or adding media to the meaningful relationships and family in our lives. I like this part!

I think social media can really help people fight back against companies and governments, more than maybe the advent of the telephone, but it seems lots of tech and media has done this over the centuries. Our times are about more awareness, more access and faster pace of change. Still feels like a crapshoot, so play to have fun!!

My Quick Take on Content Curation

Baseball card of Pete Wood.
Image via Wikipedia

Smells like a trend, but it’s something people have been doing for a long time, only the tools are changing, sparking all kinds of inspiration.

Forever people have been curating things they care about like albums, CDs, art, books, baseball cards.. Nowadays I’m collecting more things online from news, info on particular topics, photos and videos thanks to Internet tools Flipboard, Twitter, StumbleUpon, Facebook, Pearl Trees.

One of my favorites is Scoop.It, who asked me to describe what inspires me to curate and share my interests.  Please give it a read and let me know your approach to curating.

Lord of Curation Series — Ken Kaplan

What is curation to you?

Curation is an act of discovery and expression that collectively, at anytime, reveals a digital mosaic of who you are and who you are becoming. I curate news articles, tech reviews, tips for photography and video making, and stories about people doing innovative things. This is content I identify myself with or want to be identified with and share with the world.

When I was a kid, I liked collecting baseball cards. I’d aim for getting as many different cards depicting my favorite players. Next I’d work on getting each player to complete the roster of my favorite teams. Curating content stirs inside me a similar desire to collect, absorb, organize and share or trade with friends. When I’m curating information and media online, I’m collecting bits and pieces of I need to grow my interests. These pieces somehow reflect of my personality, values and knowledge that I’d like to share with the world.

-What is your best curating secret?

My curiosity and appreciation is revealed through content I curate. Learning from and sharing with others is the best part of anything worthwhile in the world. The secret is to remember what it feels like to inspire and be inspired.

-How has curation enriched your social media experience?

Curating is a love-of-information sport that at times has been bittersweet. It has drawn me away from my love for reading newspapers andmagazines, yet it has introduced me to interesting people who are on the pulse of topics I find important like video production, photography, journalism and the tech industry.

Reading or consuming then actively curating content takes time, but now this can be done seamlessly if not simultaneously. Consume and curate is the new read, rip and share that I still do when I read newspapers or magazines.  The difference is speed and scale: read more quickly and share with more people. Digital curation is allowing me to read and understand more than ever. I’m also collecting, organizing and adding my own relevance and insights then sharing with anyone who shares my interests. On the flipside, I can try to sharpen or balance my point of view by looking for curated content that is critical to my tastes.

-Movin’Ahead demonstrates your great knowledge and interest for the Italian culture. How did this topic become your passion?

Italy is a special place in my life because of the true love in my life, my wife and children. My wife was born and raised in Italy, while I’m a Northern California kid. Together we face the challenges and benefits of a bi-cultural family.

My blog was born out of a deep seeded desire for working things out and moving ahead to the finer things in life. Getting stuck or bogged down by confrontation, opposing views or filibusters often can crack open opportunities for thoughtful criticism and reflection, but inevitably things move ahead. Keeping in mind the finer things in life — past, present and future – helps me move ahead in the right direction.

With some regret, I have done less thoughtful writing and more whimsical photo and video sharing on my blog. But one constant theme in my blog through the years has been my fascination with Italy’s amazing culture and awesome eye candy. Each year, we visit family in Italy, typically spending summers in Calabria, where tragedy, comedy and history are part of daily life. One of my dreams is to visit many of the small towns across Calabria, capturing photos, dialect and folklore that make each place unique then write tight, visually telling stories that inspire more people to come see for themselves. Someday!

From Rational to Emotional @Intel @BeckyAnnBrown #BlogWell

Image posted by MobyPicture.com
– Posted using MobyPicture.com

@kathcmalone and I shared Intel’s approach to social media w/ established German publishers

Image posted by MobyPicture.com
– Posted using MobyPicture.com

Facebook News Feed Insights from Intel Fan Page Manager

This a great interview with one of Intel’s social media center of excellence stars, Ekaterina Walter. We we inherited the Intel Fan page created by real fans and grew it whimsically, Ekaterina put research time, smarts and her personality into helping the Fan Page grow by what I believe is 100 times since she grabbed the reins.
clipped from www.socialmediaexaminer.com
Ekaterina: Nowadays it’s all about news feed optimization.  It’s almost becoming the equivalent of SEO for Facebook.
For those folks who are not really familiar, news feeds display the most popular stories on Facebook. According to Facebook, 0.02% of stories actually make it to the news feed, which is rather scary if you look at it as a marketer.
They told us they want to stay on top of technical news.  They want to be the first to know about Intel products that are coming out and what we were up to in general.
They also liked the fact that they can chat with their fellow geeks and ask them for all kinds of advice about how build their own system.
Because of the news feed algorithm and the engagement they call fan growth, the higher the engagement with you (which are likes, comments, etc.), the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.
blog it

Where You’ll Find Me — Social Media Rap

.

A nice rap I found on http://www.likaholix.com, where I’ve been having fun ’cause I like a lot of things in life!

KATU-TV Portland Visits Intel’s Social Media Center of Excellence

Local Portland TV station KATU-TV took time out to meet with my Intel pals to talk about how we team up to listen and communicate using social media.

I tried embedding the player here, but the code won’t take.  So, this is pasted from the KATU-TV Website:

What does a ‘social media guru’ do? Intel takes us behind the scenes

There are major companies out there that have entire teams dedicated to social media.  The question is – what do folks who work on those teams do all day? We find out from Intel’s Social Media Strategist, Kelly Feller.

Why Twitter?

I’ve been using Twitter @kenekaplan since…I can’t remember. I have updated nearly 900 times using my laptop, MacBook and Blackberry…from work, home, at conferences, at work (oh, I said that!) and while traveling, even on vacation in Italy.

Now I’m about to help my Intel team start using the @Intel Twitter account. I’ve been gathering lots of great suggestions and encouragement from people inside Intel, from Intel Insiders like @briansolis and from others I follow on Twitter.

Here is a good report by Laura Fitten, a.k.a @pistachio who is writing a book on Twitter. I got to meet her for dinner at Shel Israel’s house last year. Wow, she full of energy and great stories.

Social Media Personality Types

What social media personality type are you? I think Creator and Harmonizer fits me.

Here’s the presentation created by Adrian Chan — Social Interaction Design (SxD) blog.

Here at InterAct 2008 with My DC Social Media Posse

Here is some great news I got recently from InterAct 2008 — dubbed “interactive media event of the year, merging creativity with technology”:

“You are currently confirmed to speak on the “Grow Your Business Through Social Media” panel, scheduled for Tuesday, September 3o…in the Ronald Reagan International Trade Center Atrium Ballroom at 1300 Pennsylvania Aven NW, Washington DC.”

InterAct2008

I get to join an awesome cast of mostly east coast masters of social media.  In fact, there are two Intel Insiders:  Brian Solis (my West Coast posse) and Somwhat Frank Gruber (East Coast boy at large).

Here’s a look at the panel:

Look for some lots of creative ideas mixed with grounded perspectives for how to help your company leap into this era of “opening up,” “connecting” and “growing together.”

Frankly, I’m fired up to be back in DC…although it’s the first time I’ve been here on a Sunday and downtown and the Mall is DEAD quiet, and so many stories are closed.

I dig the megalomania DC architecture, with one not-so tall, but grandiose building next to another trying to stand more more than its next door neighbor.  The architecture is magnificent, with no building higher than the tip of the robust Capitol building.  DC’s nowhere as awesome as Rome, but the knock off columned monuments and museums make Las Vegas look like a movieset.

I did get to spend time catching up over brunch with a great guy and mentor, Rohit, who’s another creative treasure of DC.

I’m looking forward to meeting Jesse and Jim.  And spending the afternoon with Rohit, Brian and Frank, three guys who I don’t (I’m not the only one who doesnt’) get to see enough.  A big thanks to Leslie Bradshaw for helping me get here.

Follow the InterAct2008 blog to get a flavor what what’s cookin’ in DC this week.

·