Shift Communications was one of the first to create a new way of crafting a press release optimized for sharing and built to be “discovered” online more easily. Optimizing anything you put out over the Internet helps people find your stuff through search engines. It also makes it easier for others to cite your press release as a source for thier blog post.
Here’s info from www.shiftcomm.com:
NEW! – Following the wide acclaim for its Social Media News Release template, SHIFT created the first Social Media Newsroom template! The template is free for all, and enables companies to more holistically communicate with key audiences. Check out the presentation. See the press release. Read our blog.