This is something I first found in Tom Foremski’s NewRulesCommunications.  Tom references’s story New rule: Cover what you do best. Link to the rest about how local papers might do better by covering their community and taking wire/Internet stories to report on the world outside their community.  This rule just might help us all in the age of links and aggregation.  Embedded media players are proving that we’re moving beyond just using links.   

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