I first saw this on Steve Rubel’s Micro Persuasion.Understanding audience is always interesting, and the audience changes over time. Today’s Tech Novice becomes next year’s Tech Interested becomes Tech Enthusiast two years later.
This is interesting because the report tries focusing on the social media participation. One thing’s for sure, interest has never been higher. More people are keen with their toes on the line, ready to test the waters. There is a new next wave of novices joining in the next few months. That will push all the other participants up the latter. See you on the way up!