This is one of the best series for anyone interested in learning who people are advancing the production, collection and distribution of video.

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Search Engine Optimization means a lot of different things to different people. What I heard Cisco’s Dan Scheinman say was that we’re moving from a time when people collect and own content to an era where people are consuming and sharing. At the Cisco-BPCC Social Media Summit, Scheinman said that we can consider today’s search as “dumb” and that in the future content will “find” you. It’s already happening thanks to people who understand and are improving SEO. They’re making the Internet better and they’re helping others grow communities or audiences for people and companies sharing their stories through blogs and audio/video Podcasts.

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