To paraphrase Jeremiah, “Some companies need to understand ROI before putting resources behind new things.” He admittedly was talking about his friends at Intel during the wonderful Cisco-BPCC Social Media Summit earlier this week.
In addition to this video interview with Web Analytics, Jeremiah has a fresh post about social media measurement. These are the latest in many months of great work to help people and companies understand what’s important in measuring influence and engagement of new media efforts.
UPDATE: Web Analytics Demystified — sign up and get free samples from Peter’s book…and look around for a free white paper.
The other great source for learning more about case studies and what “pioneering” companies are learning is The Society for New Communications Research. Executive Director Jennifer McClure was inspiring when she stopped to talk to me before leaving the Cisco-BPCC event.
At Intel, we’re certainly moving ahead — and we’ve learned a lot in the past few years about new/social media. Learning more about measuring return on influence will help do more and keep trying new things.
Know of other great resources, please leave them here. Thanks!