I saw some early drawings on the wall — really! Lots of scrible on a white board during a visit to PodTech a few months ago.  The Starfish looked more like communications war game, with many recognized names:  Facebook, Twitter, Flickr, Blogs & Podcasts…

With every new project I get to work on at Intel, we try refining and building up our social media toolbox. Learning as we go, sharing insights and now I see many more people on the edge helping us share stories and engage with people online.

Things like Flickr, Twitter and UStream.TV which once seemed inappropriate have now become wonderful ways to share and get people involved with Intel activities. The recent Intel Developer Forum in San Francisco this September was a great living example for me, seeing many different teams come together to share and engage with people through blogs, communities, video, photo and social networking sites.

If you’re in it, doing it…the starfish makes perfect sense. You already have your own starfish growing and likely its intertwined with other pioneering starfish toolkits out there. Check out this two part Robert Scoble video as he really is jonesin’ and lovin’ it. Warning, the starfish may sound overwhelming. But don’t look now, you’re sprouting another point as you sign up for another online account that can connect to some of your other favorite accounts. The wave has hit, surf’s up!

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118/67564&embedId=10010592]

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118/67575&embedId=10010591]

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