Today, RichardatDELL left a great comment on Todd Defren’s PR-Squared blog.
Lots of great shared insights there sprouting from a central theme of how to engage with the good and even bad comments made about you or your company.
We have a general rule at Intel — acknowledge the good, bad and not the ugly. The notion is that the ugly, defined more by the mean-spirited intent of a comment, is something we need to read but not feed. But this discussion on Todd’s blog even brings this rule of thumb into question. Social media really is about a cultural shift to being more open, sharing and engaging with thoughtful, timely and valuable information. This is something we’re all learning, individuals and companies alike.
So even acknoledging the ugly might be a way to build the big picture good karma. After all, we’re in this for the long haul so every engagement counts. But it’s not a karma sum game, it’s a new era of connecting, collecting, sharing, collaborating, learning, growing, making mistakes and correcting them quickly. These all sound like jargon, but at the core is positive energy. And the collective use of this is making the world better. It’s not eliminating bad, ugly or evil, it’s helping us understand it better, quicker so we can recoil and spring to the next enriching shared/sharing experience.
Back to the PR Squared post and my favorite comment by RichardatDELL. There was a link in the comment to a post called Three Dirty Little Blogging Secrets. It’s a great read. Richard strikes a cord that is at the core of what gave birth to social media and why more people are turning to it to open their minds, hearts and new relationships with destiny. Here are the three secrets, but read the whole post.