Wall Street Journal’s Embedded Player

 I first learned about this on BeetTV.  The Wall Street Journal is working with online video site Brightcove to offer it’s content to people through an embedded player — see story here.  This is a wonderful step in the right direction for major media companies. 

I shave ubscribed to the WSJ print edition for about 10 years, but this may be my last.  Maybe now I can find some of their video stories online, since my WSJ online subscription just ran out.   Back to the embedded player…

YouTube is popular for many reasons, but one of its magic bullets was the early use of an embedded media player that people could copy and paste into their blog or Website.  This proliferates a video story and turns blogs and other Websites into distributers…at no cost.  Everytime someone clicks play — no matter where they found the video — the source hosted on YouTube’s site logs another view.  This is what’s allowing people to become “we the media.”

More video sites offering this, and even companies are offering their videos through  media players that can be lifted and shared.  This shows a willingness to try new ways of reaching more people and possibly making more money by sharing content — or giving it away.

There’s a lot of arguing and fighting about old and new media, and what’s the best way to move forward.  But what’s rising to the top these days — people and companies trying new things.  Exciting to see and I’m curious if “power of the people” might actually give companies, countries even, a competitive edge.  I strongly think so!  Magic and possibilities are sparked when a variety of people are involved in the process, as long as clear goals and good intentions are spelled out.

I have been embedding PodTech’s elegant player ever since I started blogging here a few months ago.  In fact, being able to embed a video & audio player right into my blog posts was a major reason I finally started blogging publically.  It allows me to really participate more.  Rather than just posting my rants and deep thoughts, I could actually show examples of what’s influencing me and others. 

While checking out Brightcove today, I watched a video of musician Regina Spektor — what a great voice, what a great song!  Here’s Brighcove’s embedded player:

<embed src=’http://admin.brightcove.com/destination/player/player.swf&#8217; bgcolor=’#FFFFFF’ flashVars=’allowFullScreen=true&initVideoId=361418447&servicesURL=http://www.brightcove.com&viewerSecureGatewayURL=https://www.brightcove.com&cdnURL=http://admin.brightcove.com&autoStart=false’ base=’http://admin.brightcove.com&#8217; name=’bcPlayer’ width=’486′ height=’412′ allowFullScreen=’true’ allowScriptAccess=’always’ seamlesstabbing=’false’ type=’application/x-shockwave-flash’ swLiveConnect=’true’ pluginspage=’http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash’></embed&gt;

The Real You Online

Some good tips about creating your own online persona — a REAL one! — in a blog post on Wednesday, March 28th 2007 (6:00am) by Anne Zelenka.

  1. Buy your domain name. Even if you don’t do a lot with it, you should own a domain name that matches (as close as possible) your name. Your online brand is important, and guess what, despite how many employers you may ultimately have, you’ll likely keep that same name for life!
  2. Understand your Google profile. Most potential employers are going to use Google, so you may as well focus on the search results there. What’s being said about you, what pages are indexed? Don’t just look at stuff that is about you, look at listings that are about someone with the same name, yet maybe negative. You should be prepared to explain that the person convicted for 3 counts of armed robbery, is not actually you.
  3. Own your brand. When someone searches for your name, you should try and make sure you have as much control over what they see, as possible. Set up a Flickr account, LinkedIn profile, blog, user-group profile, etc. While you may need the talents of a search marketer to ensure these pages appear in the top 10 of a search engine, you don’t stand any chance if you don’t actually take the time to create the profile in the first place.
  4. Destroy the evidence. Ok, so while most stuff you put online is there for eternity, that doesn’t mean you can’t try some damage control. That blog post you uploaded – the one where you went on an all night drinking binge and broke into the local Krispy Kreme – remove it! While it may still exist somewhere on the web, it is less likely to show up in the Google search results, if you’ve removed it from your own blog/social network.

http://webworkerdaily.com/2007/03/28/why-you-may-need-an-online-persona/

Tom Foremski Signs with the PodTech Network

A match made in social/new media heaven. Me and others at Intel have learned a lot working with Tom Foremski and PodTech. It will be interesting to see what’s to come. Tom has huge respect as a journalists and visionary, and John Furrier is riding teh crest of the wave by pulling together great talent that’s forging how media and storytelling will be shared in the years to come.

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Podcast Recording with Skype

Intel’s Andrew Padilla shared this today: 

Recording podcasts over the phone using Skype.  $99 for software and a few extra dollars for making Skype to non-Skype calls.  Recording is superb, and the software (Skylook) is super-simple to use.  Skylook has a free 14 day trial. http://www.skylook.biz/recinterview

Teens and Social Media

PodTech’s Jennifer Jone gets the latest from the PEW about how the next generation is using the Internet to stay connected.

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It’s Personal, but Behavior May Define our Media Future

This is a follow up to an earlier post from today about SF Chronicle David Lazarus’ story “So who will get the story?” Here are some things Lazarus wrote that I think are worth looking at more closely with an open mind.

“The blogosphere – a silly term coined by bloggers to legitimize their posturing — is comprised by and large of the people whose work consists of commenting on the work of others.”

Commenting on the work of others sounds like a worthless, meaningless endeavor.  Instead, this is a heathy thing.  This is what we’re trained to do in college.  This is the foundamental act of classical education, especially in Western Europe.  And we might say the same about religions.  If we could clear the frustration clouding Lazarus’  point of view, we might see better .  Blogging is different than professional journalism.  But just after the printing press was invented, politicians and businessmen probably blurted out the same venomous despise for writers before journalism was legitimized as a vocation or profession.  This is not to say that someday people will get a degree in blogging.  But companies are developing blogging curiculums to help employees feel comfortable and empowered to join online conversations.  Journalists can see blogging as competition, but it is only a threat if the businesses that pay journalists are not efficient, effective businesses.  And keep in mind, we have the respected, publically funded PBS and NPR — hallmarks for great journalism. 

Professional journalists who blog or who have become full-time bloggers attest to the potential wonders of blogging.  People like SiliconValleyWatcher’s Tom Foremski, who is chronicling the development of new rules of communication.  Bottom line, stay on top of your game by constantly learning and keeping your mind open.  Protect what you value by making it more valuable to others, not by building walls.

“The harsh reality, though, is that most newspaper Web sties account for only about 5 percent of total revenue (of combined print and online editions).  That means a news organization that relies primarily on teh Internet couldn’t possible support a newsroom as large or resoucful as that the parid-for print product allows.”

And that means this glorious new paradign of content that’s not worth paying for would allow news organizations to be capable of doing only a fraction of the investivative and watchdog work they currently perform.”

The stakes couldn’t be higher — htat is, unless bloggers and cyberreaders are satisfied to accept the words of Washington politicans, or companies like Halliburton and Enron, as face value.”

Here’s a point that can be traced back to something I’ve heard from Tom Foremski — recent story on the topic here.  The traditional media economy will have to change.  It is changing.  It has been changing ever since I can remember.  I worked at San Francisco’s KRON-TV through the 1990s, when digital edit suites first entered the building, a local cable station was born and died and the well-respected, family-owned maveric station was sold.  I suspect that might have been the height and early decline into the ever tightening state it seems most local TV stations have been living in.  Heck KRON-TV now has v-journalists shooting video, editing and electronically submitting stories live or pre-taped over the Internet whenever possible.

The name calling is divisive — “glorious new paradigm” “bloggers and cyberreaders.”  Not everyone is using news aggregators and still many aren’t turning to the Internet for news and information, but it’s way beyond a growing trend.  Momentum is strong and growing rapidly thanks to search engines and social sites that let people embed media players, making anyone/everyone a point of distribution. 

TV didn’t kill the radio star.  In fact, I see radio stars making it big on TV all the time.  This can be true when looking at professional journalists and bloggers.  In fact, many people see professional print journalists on TV, hear them on Radio and read their blogs.  People seek comfort and when change is afoot, the perception of comfort can feel threatened.  Again, this is an opportunity to put skin in the game and passionately encourage co-workers and the powers-that-be to try new things.  Along the way, we can all live, learn and and share new examples that incorpate the old and new ways.

I can’t let this one pass by:  In a world where traditional media economics are downsized, “bloggers and cyberreaders” would have to take at face value the words of companies, employees, politicians, government workers, neighbors and family members.  That’s what we do when we face the world bravely, openly and head on.  But there is a state of reflection that blends in one’s own reason, values and experiences.  We never want to deny or diminish this right.  So the need to feed and encourage this reflection will be provided by great journalism skills from people and professionals.  Journalists get paid for devoting themselves and their skills to this endeavour.  Bloggers blog out of passion and interest.  Seems we’re better off with both!

A coment in the Lazarus story by SF Chronicle reader “dasmb” — “‘Get if first, but get it right'” is a credo for journalists…but blogging ain’t journalism and the same rules don’t apply.”

This is not such a bad thing.  In fact it’s humanizing.  Who in the world doesn’t make mistakes?  It’s said that each person’s reality is soley based on what they believe to be true.  When new information comes in, or a revelation occurs or a leap in logic lands someone on a new level of heightened awareness…we can acknoledge our mistakes or misunderstand and embrace the new understanding.  This is how we move ahead!  Newspapers and TV news play this out, too, but only in a tiny “corrections” section or in a few seconds during a newscast.  These mistakes are the best fodder for exploring and finding better understanding for everyone.

Lazarus brings his article to a close by advocating that the newspaper industry ought “to safeguard its output until a more suitable means of electronic distribution comes to light.”

OK, so we shut down access like the record industry did to Naptster and wait for another Steve Jobs to come in on a white horse to save the day.  Possible, sure!  Workable models exist.  But this feels like backwards thinking, light on details and facts.  The record company is still struggling.  We’re seeing the video wars spark up with billion dollar lawsuits.  This is all still being defined, just like the movie industry, medical field and many other industries. 

The Internet is changing so many things.  Can’t we put our collective minds and spirits together and focus on the advancing the best possbilities?  Along the way we can hold wide open our eyes, blinking oly to share our opinions and to breathe as we stay committed to moving ahead and making things better for people and economies.

Link to the San Francisco Chronicle story for March 23, 2007

SF Chronicle’s David Lazarus Advances, Denigrates Discussion on Journalists vs. Bloggers

SF Chronicle columnist David Lazarus is at it again, moving ahead the conversations about newspapers — journalists that create valuable, reporting based,  fact-checked content — and their fight for survival.  His March 13 column, “So who will get the story?” is both provocative and defensive. 

This is great!  This makes it real.  If he was “so right” about everything, then the discussion might be over. 

To be fair, this discussion is really about journalists vs. bloggers.  It’s about finding a sustanable business model for traditional media — the forefathers of content creation — in a new world running on new technology that empowering people to get information and entertainment in new ways.

Anyone who has been reading Lazarus’ spirited stories on this topic can tell it won’t be over for a while.  By exploring this further and engaging readers, he is really helping to deepen the discussion and quicken the pace for finding some helpful solutions.  Most will agree that free rides are paid by someone, somewhere and once they go away…all of us who’ve become dependent on what’s being given away will suffer somehow.  In a capitalistic economy, we’ll suffer and move to the next best deal or free ride. But in the end, people help push the best to the top.  This is a right worth fighting for whenever we’re exploring new models and understanding new paradigms.

Like most great discussions at the dinner table, this one comes down to values and how they improve or impair an economy.  And now this is exactly what Lazarus points out: 

&quot;Newspapers to the digging that most bloggers do not.  The blogosphere — a silly term coined by bloggers to legitimize their posturing — is comprised by an large of people whose work constists of commenting on the work of others.”

I can’t really argue with that, but it’s plain to me that Lazarus has fallen into a trap and is feeling attached and frustrated and even despises blogging.  The blogosphere is &quot;silly&quot; and later he says that bysuspending antitrust laws and allowing newspaper owners to unite in charging for online content:

“…would be to collectively demonstrate to online news agreegators, bloggers and various freeloaders that this industry intends to safeguard its output until a more suitable means of electronic distribution comes to light.”

Wow:  freeloaders, safequard.  Sounds like hate and fear.  Sure you want to fight for what you have and fight for what you believe is right.  The reality is we live in a civilized society…at least we aspire to.  Waging war,  spreading hostility, name calling and safeguarding seems so defensive.  It feels stuck in the mode we’re all trying to escape after our country’s reaction to 9/11.  It’s tough to heal and move ahead to a better way of living while perceiving things as threats rather than opportunities. 

Cut the name calling and real talk and understanding is allowed to happen.  I like nothing more than getting into a heated Italian dinner discussion.  It can get vulgar and radical, but hateful and name calling is not furtulizer for negotiation.  Not one, but both sides have to win…or there’s less chance for advancing together.

What I like about Lazarus’ approach is that he criticizes AND offers ideas to fix the problem.  It’d be great if the reporter could investigate the ideas and undercover new ideas rather than stay trapped in the cheap thrill of name calling.  Let the bloggers do that if they want.  As a blogger, even I am trapped by the cheap thrill of “commenting” rather than “reporting.”  Blogging has bad or worthless value but it’s open, accessible, sharable nature is something that can tremendously improve understanding — of each other and of ourselves. 

A reporter has an opportunity and platform to rise these cheap thrills  and bring people together.  That’s the power of great journalism.  And that skill and service will always be in demand in a society that to continuously improve.

In my next post, I will dig into some of the paragraphs from Lazarus’ story.  Parts that make me pause.  Parts that could be looked at in other ways to actually help rather than divide.  The full column by Dvid Lasarus here.

Vlogging OG Steve Garfield from Rocketboom

Last October, I got to see the Rocketboom crew in action when they did a video story about Versu, the woman living in a storefront window for three days in downtown New York. She was designing a recreation of the experience in Second Life for Intel during the Digital Life conference in October.

Coming from a local TV station, it’s intriguing to see the world of video journalism changing day by day. Wow!

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Get on the Post-Cluetrain — Hugh MacLeod Advices Edelman & Everyone

This is a fun, matter-of-fact top ten list for understanding why blogging is the real deal.  I first saw Hugh MacLeod’s work when Robert Scoble used Hughs cartoons during a PodTech breakfast presentation in Palo Alto in 2006.  Robert’s slide were mostly Hugh cartoons with hardly any text by Scoble.  The visual and the conversation mixed to make an inspiring impact that morning.

Here are some hightlights:

Blogs allow you to cheaply and quickly begin a smarter conversation. And once you get it going, that conversation starts bleeding out into all other areas of your business- including advertising, PR and corporate communications.

1. I’m not here to tell you about your business.

2. To me, The Cluetrain is the most important book about the internet ever written

3. Nobody cares about you4. You’ve already done “efficient”

5. The growth will come, I believe, not by yet more increased efficiencies, but by humanification

6. If corporate blogs work, it’s because they help humanify the company

7. Blogging is not about reaching a mass audience. Blogging is not about creating yet another sales channel. Blogging is about allowing “The Smarter Conversation” to happen.

8. Having a “Smarter Conversation” is not an intellectual decision. It’s a moral decision

9. Just because the conversation started out smart, doesn’t mean it stayed that way

10. A fairly comprehensive list of corporate blogs

11. Blogs are very culturally disruptive- more so than people realize.

12. “Conversation” is just a metaphor. Then again, no it’s not.

13. Here are some links to give you some food for thought:

The linkback: http://www.gapingvoid.com/mt/mt-tb.cgi/3165

CNBC’s Kramer Under Fire — YouTube LongTail: Out of Context, Still in Sight

Like CNN’s Anderson Cooper says — annoyingly — every night on CNN, “we’re keepin’ ’em honest.”  That’s what we can do now over time, thanks to open and free access to digital content.  Even if Kramer didn’t do anything wrong, we can still go back in time and see what he said, check his tone and body language, and make our own decision.

This is from the broadcast industry newsletter, Shoptalk.

…from New York and Dane Hamilton at Reuters…Jim Cramer draws fire:

Stock market commentator and CNBC television host Jim Cramer has raised eyebrows after describing illegal activities used by hedge fund managers to manipulate stock prices.

In a December video interview on TheStreet.com (TSCM.O: Quote, Profile, Research) Web site, a financial news company he co-founded, Cramer described how he could push stocks higher or lower, depending on if he was long or short, at his previous job running a hedge fund.

The interview, which has only now got widespread attention after being posted to online video site YouTube, may be studied by U.S. government and stock market regulators, hedge fund experts and legal sources said.

The interview, which can be seen at http://www.youtube.com/watch?v=708wDFX28lc, described methods including tactical buying, shorting or using options to create an impression in the market that could prompt other traders and investors to buy or sell a stock.

“A lot of times when I was short at my hedge fund … meaning I needed (a stock) down, I would create a level of activity beforehand that could drive the futures,” said Cramer. “It’s a fun game and it’s a lucrative game.” (more)