Journalism, Tech & Travel
PodTech’s Jennifer Jones talks with a leading voice in the age of new communication.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010478/Podtech_Marketing_Voices_David_Weinber.mp3&postURL=http://www.podtech.net/home/technology/2341/david-weinberger-on-social-media-and-changing-communications&totalTime=557000&breadcrumb=3F34K2L1]
Two weeks ago — after six months of wondering why — I signed up for a Twitter account. Maybe it was Loren Feldman’s praising vlog? I Twittered from Italy a few days ago after seeing what Twitter was planning for SXSW. Nice to see them doing cool things.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010501/Podtech_dan_fost.flv&postURL=http://www.podtech.net/home/technology/2350/twitter-is-a-hit-at-sxsw&totalTime=63000&breadcrumb=3F34K2L1]
This is a book I gotta check out. Wonder if it will have the same lasting usefulness as the book, The Long Tail?
[podtech content=http://media1.podtech.net/media/2007/03/PID_010509/Podtech_IDM_wikinomics.mp3&postURL=http://www.podtech.net/home/technology/2360/wikinomics-how-mass-collaboration-will-change-business&totalTime=776000&breadcrumb=3F34K2L1]
Intel was — and will be again, I hope — the title sponsor of the 2006 Vloggies. I wish I was at SXSW to see the kick off of the new Vloggies show and all of the other GREAT happenings at the Mecca event. When “we are the media” we are all family. Here’s PodTech’s Irina Slutsky chatting with PodTech’s Robert Scoble at SXSW.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010492/Podtech_Irena_Robert.flv&postURL=http://www.podtech.net/home/technology/2340/irina-slutsky-talks-to-robert-scobel-at-sxsw&totalTime=259000&breadcrumb=3F34K2L1]
Eddie Codel gets around town at lunchtime! From what friends tell me and everything I’ve read, San Francisco’s Revision3 is the new media company to watch.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010473/Podtech_LM30_Revision3.flv&postURL=http://www.podtech.net/home/technology/2327/lunchmeet-revisiting-revision3&totalTime=1295000&breadcrumb=3F34K2L1]
I first began using Snapfish about four years ago before HP bought the online digital photo service. Since then, I’ve created a Flickr account and have tied other photo services sites. None have clicked for me. I like them but they’re a bit of a pain. A necessary pain! Looking forward to checking out Sharpcast. [podtech content=http://media1.podtech.net/media/2007/03/PID_010452/Podtech_Sharpcast_demo.flv&postURL=http://www.podtech.net/home/technology/2313/sharpcast-demo-brings-simple-way-to-manage-photos&totalTime=974000&breadcrumb=3F34K2L1]
Another gem of insight from Beet.TV’s Andy Plesser. This time, it’s the real reason behind YouTubes success. Well, one of the MAIN reasons at least. And this is something I would’ve never known until I say the great embedded media player by PodTech. Then it hit me hard — YouTube videos are embedded EVERYWHERE! I really got to experience the power when I began blogging. I can embed players and blog right from PodTech’s site without having to log into my blog. That’s the wave everyone ought ride! That makes it super easy and quick to post a media-rich blog entry.
Well, here’s more proof in “YouTube’s Success is its “Pass Along” Power, Declare MIT’s Henry Jenkins and Forrester’s Brian Haven”
The success of YouTube has come largely from the site’s utility to “pass along” video clips to blogs and social networking sites, according to two of our most astute observers of the Internet media scene, Henry Jenkins of MIT and online video analyst Brian Haven of Forrester Research.
Jenkins is a big fan of YouTube, which he calls the “modern vaudeville” — but he is not impressed with the social networking environment of the site.
YouTube has created a new kind of content distribution system. Video content creators from small fries like Beet.TV to big shots like the BBC are embracing the platform to expand audience and brand awareness.
View interview here http://www.beet.tv/2007/03/youtube_works.html
Thanks to Tom Foremski’s NewRulesCommunications, I found this exclusive scoop by Beet.TV “Microsoft and the Associated Press Teaming with Thousands of Newspapers and Broadcasters in New Online Video Network.” Here’s what Beet.TV’s Andy Plesser writes — link to view interview at bottom:
The Associated Press, the world’s largest news organization, and Microsoft have developed an online video platform for thousands of U.S. newspapers, television and radio stations to upload, publish and monetize locally-created video.
The new system is in beta tests with some 30 newspaper publishers and broadcasters including The Miami Herald, the Houston Chronicle and the Rocky Mountain News. The program will go live in about 30 days.
I spoke with Jim Kathman, who heads global broadcast strategy, at world headquarters of the Associated Press in Manhattan.
He explained that publishers can monetize content through a revenue split between MSN Network and the AP. They also have the option to monetize ads locally against local content by using the Atlas adserving platform.
One year ago, Microsoft and the Associated press launched the Online Video Network, a distribution platform for the video clips created by the Associated Press television unit. Most of the clips come from abroad — and from major news. In the first year, some 1600 U.S. newspapers and broadcasters have used the video clips on their web sites.
Beet.TV has learned that the AP will stream about 7.5 million clips this month. CPM (cost per thousand views) is above $20. MSN has sold pre-roll ad inventory on the network to national brand advertisers including GMC, GE, Proctor & Gamble and Netflix. Clearly, the AP has established a successful online video distribution model.
The program currently in beta involves a much bigger pie: it’s the 7,000 newspapers, television and radio stations that are affiliated with the Associated Press and who will create their own content, locally. The clips will be staff and user-generated video.
The AP projects that as many as 50 percent of affiliates, or some 3,500 local news organizations, will eventually participate in the new video program.
For the nation’s 1000 television stations, many of which have news gathering operations, the opportunity to publish and monetize video is immediate. For 1500 newspapers and 4500 local radio stations, whose staffs produce very little video right now, the opportunity will be a little bit further off. It could be that the most immediate opportunity for newspapers and radio stations will be user-generated content. We’ll have to see.
The next phase of this program, scheduled for this summer, will be a syndication system which allows publishers and broadcasters to nationally distribute locally-created content and monetize content on a network-wide basis.
Although Microsoft is providing the uploading tools, infrastructure and monetization, clips are viewable in both Microsoft Media Player and Flash.
One of the goals for the second quarter of 2007 is to help Intel’s Global Communications Team better use bookmarking tools like delicious. Here’s one for us to check out.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010441/Podtech_LM29_Magnolia.flv&postURL=http://www.podtech.net/home/technology/2305/lunchmeet-socializing-with-magnolia&totalTime=1196000&breadcrumb=3F34K2L1]
This is a classic Craig Barrett interview. The Intel Chairman sat down with Podtech’s Jason Lopez, their fourth interview in less than a year. “It’s my job to get things done,” says Barrett. Makes me smile and think about the joy of talking, and the pain of too much talking. This video was commissioned by Intel.
[podtech content=http://media1.podtech.net/media/2007/02/PID_010377/Podtech_Intel_CraigBarrett_UN.flv&postURL=http://www.podtech.net/home/technology/2249/intels-craig-barrett-on-the-un-and-silicon-valley&totalTime=467000&breadcrumb=3F34K2L1]
Movin' Ahead 