Here at InterAct 2008 with My DC Social Media Posse

Here is some great news I got recently from InterAct 2008 — dubbed “interactive media event of the year, merging creativity with technology”:

“You are currently confirmed to speak on the “Grow Your Business Through Social Media” panel, scheduled for Tuesday, September 3o…in the Ronald Reagan International Trade Center Atrium Ballroom at 1300 Pennsylvania Aven NW, Washington DC.”


I get to join an awesome cast of mostly east coast masters of social media.  In fact, there are two Intel Insiders:  Brian Solis (my West Coast posse) and Somwhat Frank Gruber (East Coast boy at large).

Here’s a look at the panel:

Look for some lots of creative ideas mixed with grounded perspectives for how to help your company leap into this era of “opening up,” “connecting” and “growing together.”

Frankly, I’m fired up to be back in DC…although it’s the first time I’ve been here on a Sunday and downtown and the Mall is DEAD quiet, and so many stories are closed.

I dig the megalomania DC architecture, with one not-so tall, but grandiose building next to another trying to stand more more than its next door neighbor.  The architecture is magnificent, with no building higher than the tip of the robust Capitol building.  DC’s nowhere as awesome as Rome, but the knock off columned monuments and museums make Las Vegas look like a movieset.

I did get to spend time catching up over brunch with a great guy and mentor, Rohit, who’s another creative treasure of DC.

I’m looking forward to meeting Jesse and Jim.  And spending the afternoon with Rohit, Brian and Frank, three guys who I don’t (I’m not the only one who doesnt’) get to see enough.  A big thanks to Leslie Bradshaw for helping me get here.

Follow the InterAct2008 blog to get a flavor what what’s cookin’ in DC this week.


Authors-Action Heroes at Web 2.0 Expo, SF08

There were many highlights from the Web 2.0 Expo:

  • Meeting Chris Brogan and the Radian6 crew
  • Experiencing the creative vibe inside social media room
  • Seeing how Twitter intrigue continues to drive new reasons/ways for live microblogging
  • Learning about SEO and trends for application developers — I see these trends are not locked into developers but also apply to communications pros. This is something I hope to explore in a near future post, building on notes I took from the two sessions I attended on Day One.
  • Seeing for the first time IBM‘s great slogan “Talking identifies limits.  Doing transcends boundaries.”
  • Seeing the Schwaggin’ Wagon posse in action — they drummed up lots of media buzz with by doing something many have talked about, but never did: take the exaggerated efforts of an event like Web 2.0 Expo and share the spoils with those who are more in need. This I’ll explore more in an upcoming blog post where I can share the photo I took.

The best part was getting to hang out with people like Rohit Bhargava and Tim Ferriss. Sure they’re authors (Rohit’s new book “Personality Not Included” and Tim’s 52 week NY Time top seller “Four Hour Work Week“), sure they’re idea guys…but they’re livin’ life and sharing ideas and best known methods with those who care and want to learn.

Web 2.0 Expo is not just about social media and the technologies behind it…it’s about the people and how they’re using the technologies to lead they way. And they way things are going, human behavior and personality is changing for the better as we share more, try more, do more of the things we’re passionate about.

Intel’s Bob Duffy on Stage at Web 2.0 Expo in SF

My pals inside Intel are looking forward to Web 2.0 Expo, April 22-25 in San Francisco — follow the event blog here.

I’m hoping many (at least those based in or near the Bay Area) get to be on the scene. For sure, one great Intel community guy will be there — Bob Duffy.

Bob’s in my social media posse, and he has been helping Intel move from blogging into communities and helping experts get more involved off of Intel sites, where IT pros, consumers and other tech lovers might be asking for insight that Intel can share. He helped compile data, tools and experts to legitimize Intel’s branded community for IT Pros called Open Port. He’s now climbing the ladder to get a better view and help other groups and community minded managers benefit from best practices, and to integrate with existing and ongoing community efforts. For me, he’s in the right place in the right time — for him and for Intel. He’s a listener, participant and skilled at crystalizing powerful notions blended with data to help teams break down silos, harness expertise, ignite interest in activities beyond those inside Intel… He helps us move ahead because he’s thoughtful, inclusive, he’s involved online and takes time to meet and share interests and insights offline.

Sometimes, I see Intel trying to create products or solutions that will meet future demands. There may not be a huge need today for “Dunnington” 6-core processors because many applications are even multi-threaded to take advantage of dual core processors — but there’s tons of working going on to help get software to work ever better with new hardware. On the other hand, things like data security defense and power efficiency needs are top of mind, but often many don’t know that Intel engineers and products can help. New features are being built right into the latest chips at a faster, more predictable rate than ever before (i.e Intel’s “tick-tock” method of new chip design followed by new cycle of product process improvements followed by new chip design…).

This is where Intel marketing teams can step in and help. Finding the right communication tools and identifying pools of conversations can connect Intel technology experts with the growing number people and companies who might benefit from what Intel insiders are working on.

Here are some examples of IT stories and topics Intel experts are exploring on Open Port.

Here’s Bob talking in August 2007, just before the virtual doors were opened at Open Port

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Bob will be joining the social computing wiseman, Forrester Research’s Jeremiah Owyang, on this day two panel:

8:30am – 9:20am Wednesday, 04/23/2008 “Community Building: Good, Bad, and Ugly

Dawn Foster (Jive Software), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld). A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly. Read more.

Full schedule of Web 2.0 sessions here.

During Web 2.0 Expo, I’m also looking forward to seeing the winners of CNET’s WebWare 100.

Hope to see you at the expo Tuesday or Friday. That week, I’ll be joining Ogilvy’s Rohit Bhargava at the New Communication Forum April 24 at 10:00 a.m. PT. Rohit is moderating a panel called “Future of Marketing and Advertising.” More on the New Comm Forum in a future post. I’m looking forward to catching up with Rohit after giving birth to a timely book called “Personality Not Included — Why Brands Lose Their Authenticity and How Great Companies Get It Back.” Learn more on his great blog.

Twitter Vote for Favorite Super Bowl TV Ads

Jeremiah Owyag ignited a Super Bowl Twitterthon and many are stepping in to use social media to engage more with the Super Bowl. Join the fun and Twitter your take on the TV ads hitting you on Super Bowl Sunday.

Instructions below and pre-game buzz here.

There’s just three steps:

1) Sign up:
Get a twitter account, got that? Good.

2) Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account just for this virtual event. Reply to the superbowlads account, name the commerical, and give it a rating of 1-5 stars, 5 being the best.


“@superbowlads That Pepsi commercial was funny 4 stars”

“@superbowlads The Hillary Clinton advertisement was bunko 2 stars”

“@superbowlads Bud-wise-er, that was so 10 years ago, weak. 1 star”

3) See what others rated: You can then see everyone who’s rated the ads by doing a search on any of the Twitter search tools, I like Terraminds. See this example, it’s showing all the people who have replied to superbowlads.

My friend Rohit also is rallying people to engage online in new ways with the Super Bowl.

My CES Social Media Posse — Leap in Interest

Last year at CES 2007, I remember seeing a huge surge in the number young people with digital video cameras visiting the Intel booth. I typically work with local, national and international broadcasters, so I took every opportunity to try and meet this new crop of video bloggers.

This year at CES 2008, I saw two times more people walking around video taping our booth, learning about the latest technologies from Intel experts. I even brought my Sony HDV cam and shot several interviews and the Intel keynote — here’s an Intel blog post I shot and wrote featuring a few short clips of Smash Mouth on Stage with Intel CEO Paul Otellini. As did my “double down” pal Nick Knupfer.

What I love most every year — this was my seventh CES in Las Vegas — is getting to see so many of my media friends, coworkers and even college buddies (ran into one of my best Chico buddies at the Intel keynote). This year took things into a new stratosphere because I got to connect and work alongside fellow social media enthusiasts and see my Intel pals like Bryan Rhoads really have fun with more resources devoted to social media. Today’s (somewhat) more organized efforts spouted from organic energy a few years ago, and now I see the social media posse swelling with new talent. We’ll making new inroads, new friends and better relationships along the way. This is great, because I believe that we ought to encourage any Intel employee to participate with social media in a smart, fun way. The more people we have out there, the more connected and meaningful Intel will be to people’s lives. More relevance and more able to respond to what’s happening today and any changes we need to make in order to make a positive impact in the world. If we keep at this pace, I (and many of my coworkers) believe we can help move up into the top ten most recognized brands using social media.

Here’s some of the social media posse action from my visit to CES 2008:

Everyone’s favorite “Tell Me How It Works” guru and my Chico WildCat buddy Ralph Bond and I visited PodTech’s BlogHaus the evening after Bill Gates’ keynote. At that point, he thought my soft brown Italian jacket was the most talked about thing at CES.

Ralph Bond, the Venetian, CES 2008Ken Kaplan, the Venetian, CES 2008Ken Kaplan, the BlogHaus, CES 2008

We got to hang out with PodTech’s wonderful interviewer and photographer Michael Johnson:

Ken Kaplan, Micheal Johnson, Rohit Bhargava @ CES 2008 PodTech BlogHaus

There’s never a dull moment because even standing in long taxi lines allowed time for mindflow sessions with geniuses like Rohit Bhargava.

Rohit Bhargava at CES 2008

Hotel hopping with John Furrier — who helped me dive fast and deep into Podcasting in 2005:

John Furrier @ CES 2008

And seeing Brian Giesen’s bright smile and energy at breakfast is enough to give anyone a jolt — let’s hit the show!

Brian Giesen at CES 2008

Intel got to sponsor this year’s killer blogger bash “It Won’t Stay in Vegas.” Intel gave away a free ride on the Zero G plane, a cool promotion to celebrate everyone reaching new heights in mobility. Even Doc Searls took the flight as did other top bloggers (Andru Edwards from GearLive) and tech industry shakers. Here is a video from Tom Foremski, whos shows the social media posse he ran with at CES 2008 (rebloged here).

In the Tom’s video above there’s has a blip from the bus ride where a guy shows off an MID — see the video I shot on MIDs from the Intel booth.

And it’s great to see the action from the PodTech BlogHaus.

I flew back to the Bay Area on the new Virgin America — what a great flight! Cool new painted planes, sweet back seat touch screen entertainment with music videos, live TV and other cool things. Got a few drink and really enjoyed the spirited, lovely people working for the new airline. As I entered the plane, I got to congratulate Robert Scoble holding his cheerful newborn baby. That’s what life’s all about!

One person I most missed this year compared with last year?  Jeremiah Owyang, one of the best social media posse pioneers who has helped me make so many connections and is helping so many others nowadays playing in the big leagues at Forrester Research.