Rocketboom Tech Success Story

Four, three, two, one…Rocketboom went live on YouTube this week, one of only a handful of pioneering online video shows picked by Google to help preview the new YouTube Live service.  

Rocketbom did a fun promo featuring bloopers:

Success doesn’t happen over night but it can happen pretty quickly when you have great talent, inspiring teammates and the wonder-pace of the Internet.  Rocketboom was created by the talented producer Andrew Baron in 2004.  I true pioneer in online episodic video production, Baron has evolved things beyond a daily Internet culture newscast Rocketboom to include Know Your Meme, Rocketboom Tech and Rocketboom NYC.  And he continues to explore and develop new technologies — like his innovative video aggregator Magma (more on Magma here) and new business models that bring together the best of video storytelling and the Internet.

I got to meet Andrew in 2008 thanks to an introduction by Pop17‘s Sarah Austin, at the time an Intel Insider social media advisor. After hiring him to create a few technology-related segments for Intel, together we worked up an plan for a regular show which became Rocketboom Tech, launched in early 2008.  Hosted by Ellie Rountree, Rocketboom Tech gets the inside scoop on innovations and innovators bringing exciting technologies to our daily lives. 

Ellie has met up with amazing people from NASA, Second Life, Intel Labs, the Consumer Electronics Show and even futurists and pyschologists exploring how technology can help relieve stress from our daily lives.

During that time, my team inside Intel and I have had the chance to work behind the scenes on story development and to learn production and editing tricks that have become Rocketboom signatures.  We even got to visit their snazzy new studios in New York.

Kenyatta Cheese, Ellie Rountree and Ken E Kaplan at the Rocketboom Studios in New York, NY

In September, I traveled to New York to host the Intel Insiders Summit gathering of social media advisors.  I was able to take some time to talk with Ellie Rountree on camera, as I wanted to capture the glee of excitement she was feeling about some of the new changes inside Rocketboom.  And how she’s been able to develop a show launched with sponsorship support from my team at Intel.

Ellie’s a great producer and talent.  It’s not hard to image that someday soon, she’ll be a star not only on Rocketboom but in other consumer technology shows playing in our future Smart TVs!

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