Presentation Zen: Steve Jobs on marketing & identifying your core values

Via Scoop.itStory and Narrative

[Wonderful!]   In this presentation made on the Apple campus, Steve says that marketing is not about touting features and speeds and megabytes or comparing yourself to the other guys, it’s about identifying your own story, your own core, and being very, very clear about what you are all about and what you stand for…and then being able to communicate that clearly, simply, and consistently.
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