Presentation Zen: Steve Jobs on marketing & identifying your core values

Via Scoop.itStory and Narrative

[Wonderful!]   In this presentation made on the Apple campus, Steve says that marketing is not about touting features and speeds and megabytes or comparing yourself to the other guys, it’s about identifying your own story, your own core, and being very, very clear about what you are all about and what you stand for…and then being able to communicate that clearly, simply, and consistently.
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Apple MacBooks Inside the Enterprise?

Via Scoop.itMovin’ Ahead

‘Bring Your Own Mac’ Program Provides New Insight, Learning for ITPutting Apple MacBooks to work behind the corporate firewall is something many small Silicon Valley startups may have been doing for years, but it may be less likely inside larger,…
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My New iPhone 4 Arrived!

I’m making the switch from my trusty Blackberry 8320 to an iPhone 4.

After learning that I can purchase and get a new iPhone on our Intel email service, I took the leap.

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The Blackberry brought a big boost to my productivity, creativity and connectivity across the U.S. and Europe. I love working on a laptop – best for high throughput, managing tons of file types and editing photos and videos – but being connected to email, snaping and posting simple photos and videos on the go, and using UberTwitter, TripIt and several other apps really got me unstuck and zooming.

My zooming led to a few Blackberry blowups, but somehow I was able to reboot and get back to pushing the limits.

I’m a fast single or two-thumbing typer with the Blackberry, so my biggest concern is my ability to type well with the soft keys in the iPhone.

But the things I think will elevate my work and life game include the iPhone’s nice photo and video quality, tons of creativity, productivity and life management apps. And Face Time looks like a great new feature I hope to use often with my family and coworkers.

I’m app’ing up my phone now, so I’ll have lots of joy and frustration flowing in the coming days. Typing is already horrible but I’m improving. And I really liked UberTwitter – its ability to manage multiple accounts, track, respond, email, favorite, list…the list of capabilities goes on. So far, I’m not thrilled with Twitter for iPhone, but I’m patiently workin’ it.

What Inspires Computer Revolutionary Steve Wozniak

I do miss writing and sharing things here on my blog.  One thing I’d like to test out here is the code I get from TubeMogul, which allowed me to upload to several video sites my video interview with Steve Wozniak (note: the embed code from TubeMogul didn’t work in my blog).

Boz meets Woz is what we called it at the Intel Developer Forum.  Larry Bozman is my mentor, the guy who hired me from KRON-TV to join Intel back in 2000.  Boz keeps me tied to my broadcast roots.  Here he askes Apple co-founder Steve Wozniak what Inspires him.  I shot this just about an our after Steve spoke with NPR “Tech Nation” host Moira Gunn did a live stage chate with Woz in front of thousands of top engineers attending IDF on August 21, 2008.  Steve shared so many stories and so much enthusiasm — wow!  I was alsways a fan, but now I really have a great appreciation for the person known as Woz — he’s lovable, especially when he answers every curious question with his own angle, infused with his own force of enthusiasm and experience.  I’m a sucker a great storyteller!

I shot this video for Intel’s Inspired By Education site, where you can join a great collection of peopel sharing their stories about what inspires them.

I will share more video I shot with Woz and Gunn in later posts, but for now, here are the links followed by an YouTube embed.




Yahoo! Video


Google Video

iJustine Video: No iPhone for You!

iJustine uses a nifty, effective video production technique:

  • ask the same questions for every interviews
  • edit together everyone’s response in order that the questions were asked
  • create a collection cutaways that all have a common theme (in this case, the Talking Heads song that plays while she’s on hold) that help transition from one set of Q&As to the next
  • use humor (not rude, or disrespectful)
  • leave an unanswered question — i.e. “what is that song that’s playing (Talking Heads)”

Very cool.  Wonder how long it took her to produce and edit. It’s a fine finished piece — brava!

I crack up a few times during the video, especially when she asks:  “Why is Steve doing this to me?”  Listen for the response she gets!

iJustine is an Intel Insider social media adviser, so I hope to get more videomaking newbies to learn from her talent and Tasty Blog Snack blog.

Flickr Inspires Great Comments

Came across this photo today Veerle Pieters on Flickr. Even a photo that’s two years old…it’s interesting to read the comments.  This photo is from the Apple with Intel Inside TV add from 2006.  The comments beneath the photo on Flickr get into how this TV ad was likely an original idea for the Postal Service.   Excellent analogy for how a microprocessor works — but zillion times faster and more efficiently!

I use Chirp on one of my laptops. That screensaver pulls in photos from Facebook and Flickr. I find so many great photos on Flickr thanks to Chirp. I’m certainly spending more time on Flickr enjoying the amazing work and great comments.

Here’s the caption:

Starting today the Intel chip will be set free

Apple starts the Intel transition with a bang. I can imagine that this spot will raise an eyebrow or two at other PC vendors. The ad has the same kind of special vibe going as in the orginal 1984 superbowl spot. It’s like you have been doing dull stuff and now you’re free to let al that creativity loose. Music is done by Moby and is called “God moving over the Face of the Waters” Go Intel 🙂

Creativity Doesn’t Come Out of Thin Air

This is fun, done quickly and incredibly creative and memorable video about the new thin laptop, MacBook Air.   Even Nats video description is great:

 Has Apple considered the implications of its glorification of thin models? Has it once considered the feelings of my “big boned” HP, and how she’s felt living in a society where you’re only as attractive as you are THIN? And what about the young processors that are at an impressionable age. Do they need this pressure? I think not.

Hands on MacBook Air tour & review my Gizmodo.

iPhone Phenom in Palo Alto — Jeremiah’s Video Walk & Talk

I hear the Doors’ Jim Morrison singing:  Ride the snake…  This is one doozy of a handycam take on the crazy line of people waiting to get their hands on the latest rock start — the Apple iPhone.  Here’s Jeremiah Owyang’s MOS — was there an end to that line?

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