Writing and Editing Tips | Wired PR Works

Via Scoop.itIntel Free Press

29. good brand journalism sites to look at exportwise.ca @openforum @bestbuy intel reviews intel free press #ragancwe. 30. Get into your customer or your employee’s workflow so they are bookmarking your site.
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Presentation Zen: Steve Jobs on marketing & identifying your core values

Via Scoop.itStory and Narrative

[Wonderful!]   In this presentation made on the Apple campus, Steve says that marketing is not about touting features and speeds and megabytes or comparing yourself to the other guys, it’s about identifying your own story, your own core, and being very, very clear about what you are all about and what you stand for…and then being able to communicate that clearly, simply, and consistently.
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My Quick Take on Content Curation

Baseball card of Pete Wood.
Image via Wikipedia

Smells like a trend, but it’s something people have been doing for a long time, only the tools are changing, sparking all kinds of inspiration.

Forever people have been curating things they care about like albums, CDs, art, books, baseball cards.. Nowadays I’m collecting more things online from news, info on particular topics, photos and videos thanks to Internet tools Flipboard, Twitter, StumbleUpon, Facebook, Pearl Trees.

One of my favorites is Scoop.It, who asked me to describe what inspires me to curate and share my interests.  Please give it a read and let me know your approach to curating.

Lord of Curation Series — Ken Kaplan

What is curation to you?

Curation is an act of discovery and expression that collectively, at anytime, reveals a digital mosaic of who you are and who you are becoming. I curate news articles, tech reviews, tips for photography and video making, and stories about people doing innovative things. This is content I identify myself with or want to be identified with and share with the world.

When I was a kid, I liked collecting baseball cards. I’d aim for getting as many different cards depicting my favorite players. Next I’d work on getting each player to complete the roster of my favorite teams. Curating content stirs inside me a similar desire to collect, absorb, organize and share or trade with friends. When I’m curating information and media online, I’m collecting bits and pieces of I need to grow my interests. These pieces somehow reflect of my personality, values and knowledge that I’d like to share with the world.

-What is your best curating secret?

My curiosity and appreciation is revealed through content I curate. Learning from and sharing with others is the best part of anything worthwhile in the world. The secret is to remember what it feels like to inspire and be inspired.

-How has curation enriched your social media experience?

Curating is a love-of-information sport that at times has been bittersweet. It has drawn me away from my love for reading newspapers andmagazines, yet it has introduced me to interesting people who are on the pulse of topics I find important like video production, photography, journalism and the tech industry.

Reading or consuming then actively curating content takes time, but now this can be done seamlessly if not simultaneously. Consume and curate is the new read, rip and share that I still do when I read newspapers or magazines.  The difference is speed and scale: read more quickly and share with more people. Digital curation is allowing me to read and understand more than ever. I’m also collecting, organizing and adding my own relevance and insights then sharing with anyone who shares my interests. On the flipside, I can try to sharpen or balance my point of view by looking for curated content that is critical to my tastes.

-Movin’Ahead demonstrates your great knowledge and interest for the Italian culture. How did this topic become your passion?

Italy is a special place in my life because of the true love in my life, my wife and children. My wife was born and raised in Italy, while I’m a Northern California kid. Together we face the challenges and benefits of a bi-cultural family.

My blog was born out of a deep seeded desire for working things out and moving ahead to the finer things in life. Getting stuck or bogged down by confrontation, opposing views or filibusters often can crack open opportunities for thoughtful criticism and reflection, but inevitably things move ahead. Keeping in mind the finer things in life — past, present and future – helps me move ahead in the right direction.

With some regret, I have done less thoughtful writing and more whimsical photo and video sharing on my blog. But one constant theme in my blog through the years has been my fascination with Italy’s amazing culture and awesome eye candy. Each year, we visit family in Italy, typically spending summers in Calabria, where tragedy, comedy and history are part of daily life. One of my dreams is to visit many of the small towns across Calabria, capturing photos, dialect and folklore that make each place unique then write tight, visually telling stories that inspire more people to come see for themselves. Someday!

At Least My Father Tried

My father had so many sayings that he repeated often through the years, ones like, “Do as I say, not as I do.”

For this one, he was ahead of his time, as it’s the mantra for many social media practitioners. I think he wrote this and forgot to put it into his pocket. Well he didn’t say this, but he lived it: always uncut and off-the-cuff.
Image posted by MobyPicture.com
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My Father’s Handwritten Words of Wisdom

He always had a way of pushing buttons and pushing the limits of what he knew was true. Happy Father’s Day!
Image posted by MobyPicture.com
– Posted using MobyPicture.com

Don’t Tweet from Court and Other Tips from the Digital Journalist’s Legal Guide – 10,000 Words

Via Scoop.itJournalism and Internet

Are you grappling with how to protect the identities of anonymous posters? Legally speaking, can you even do that? Now, help is just a click away. On Monday, the Reporters Committee for Freedom of the Press unveiled the new Digital Journalist’s Legal Guide. If you haven’t bookmarked it yet, do so. Right now.

The Reporters Committee said the guide is “designed to assist anyone who is disseminating news online, from an independent blogger to a reporter for a major media outlet, as well as media lawyers active in this area.” The interactive reference is divided into three main topics — gathering news and getting information; protecting and defending your work; and knowing the legal restrictions. Each is then broken down into specific subjects, such as libel or access to courts; questions; recent relevant news articles; links; and comments. It will also be continually updated as digital journalism evolves.
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Outstanding Examples Of Bokeh Photography | Pokkisam blog

Via Scoop.itMovin’ Ahead

The route the lens executes out-of-focus points of light brings bokeh and quality of the blur gives the image more stunning and glittering show. This is the distinguishing form pg photography called as Bokeh photography and in this …
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Stuart Diamond’s “Getting More: How to Negotiate to Achieve Your Goals in the Real World” Speaking @Intel

Image posted by MobyPicture.com
– Posted using MobyPicture.com

Here are some quick notes I took today using my iPhone 4:

Stuart Diamond professor at Wharton School of Business and Pulitzer Prize winning journalist spoke at Intel headquarters in Santa Clara, CA on January 12, 2011.  His new book is “Getting More:  How to Negotiate to Achieve Your Goals in the Real World.

Negotiation is everywhere, what you know about it is probably wrong.

Perceptions and emotions.

Reject conventional wisdom when it comes to negotiating.

People and relationships not winners and losers or win-win.

Protection from hard bargainers

Subtle difference between success and failure.

It’s the process of getting people to do what you will them to do — this us the old way, resentment and retaliation, unstable because power changes quickly, short lived

Flatter, be conscious of others.

Think what you want them to think.

Can we work this out, how can we work together, don’t threaten.

To perceive Or be sen as understanding others views.

To feel what you want them to feel

Rather than name calling or saying you’re angry, just ask:  Are you happy, because I’m not happy?

You feel successful, I’m not feeling successful.

It’s always my fault if something foes wrong, says negotiator.

Cultural insensitivity causes confusion and distrust.

Find emotional payments or pain points to ease into a request for change.

Not I hate… But what do you like and what would you change?

People, individually, is the way not general.

Perceptions that are different create conflict or different takes

Ignore or dismiss info that doesn’t fit – bad.

What one sees so clearly the other may not be there at all.

Difference of opinions create more useful products vs consensus

Trading items of unequal value to build trust in exchanges.

The value of incremental vs big or exact success

Always communicate.

What is the standard?  Put it in writing

What’s really going on, state it clearly to disarm

Don’t make yourself the issue.

Always ask:  When’s the talk?

Emotional appeal first, then questions then examples.

Disagree and commit has problem:  may say ok but not whole heartfelt committed.  So try incrementally or trade ” do this and I’ll do this” trade of unequal value

When are you committed to relationship than just doing it to survive

6 Applications You Should Try | Rocketboom

Not all useful for me, but I really like this style of sharing tool tips. Great series by Ellie!

Are PR Agencies Dead?

Brian Solis is pioneer of moving the PR industry into and beyond the PR 2.0 era. He’s also an Intel Insider, one of 10 social media advisers I get to work with. Putting Public Back in Public Relations

I shot the video (at bottom) during the “Are PR Agencies Dead?” panel at South by Southwest 2009 just days before Brian’s new book was released called “Putting Public Back in Public Relations.”

This is one for the ages, an accessible read for students studying Journalism/Public Relations in college…and a great addition to my BookStack.

The week prior to SXSW, Brian gave me some great advice about getting the @intel Twitter account started using a “curator” approach rather than sharing a persona like some of the excellent account like Zappos and ComcastCares.

Over the past three years, I’ve seen Brian grow more prolific, helping so many people with his insights about PR, about how to best use social media and networking tools and how to go off and do something wonderful with your online persona. Today, he even has an interesting Micro Disruption Theory and The Social Effect.

Brian is someone well worth any free or multitasking time you can spare.  Here is a widget that will let you follow Brian Solis’ great photography, blog and Twitter posts.

Update:  Here is a great interview of Brian Solis by Seesmic mastermind Loic Le Muer: