kenekaplan Intel, Measurement, Social Media, Socialmedia

Buzz Metrics & Finding Your Audiences

A timely post by Tom Foremski of SiliconValleyWatcher.  The next steps are learning how finding, measuring and learn more about people who are interested and actively talking about Intel.  We’ll always work to produce good stories and content for our audiences, but we can also always improve our ability to listen.  This is how we can get closer to people we care about, and who care about us.

Highlights from Tom’s story:

  • BuzzLogic, based in San Francisco has developed tools that allow corporations to track conversations across thousands of online sites, blogs, mainstream media and anywhere else online, in almost real-time.
  • And those tools can also determine how influential a site, a blogger, a writer is. And who they influence. After all, there is no sense in galvanizing a response team to an unfavorable post on a blog if its influence is zero.
  • BuzzLogic recently moved out of beta and in mid-April launched its BuzzLogic Enterprise service. More than 160 customers, many Fortune 500 companies, collaborated with BuzzLogic in the beta phase to refine the service.
  • Todd Parsons, the chief product officer explains: “Just because someone is influential within one sector doesn’t mean that they are influential in other areas. Our algorithms can analyze influence and allow companies to focus on those sites that really matter. We can also track the rise and fall in influence of a particular site.”
  • Email alerts will warn of possible trouble in real-time. But each customer applies their own response. This can include contacting people and also getting involved in the online conversations.
  • It is a service that could be used in many ways, not just for brand management. It could uncover new types of buzz bubbling up that could provide business opportunities for some companies. And it can also be used to test the effectiveness of a public relations campaign.
  • Services such as BuzzLogic’s can give organizations an insight into how they are perceived without requiring focus groups. But most organizations don’t yet know what to do with such data and what the appropriate response should be. But they will figure that out over time.

UPDATE:  Links to Ads on SiliconValleyWatcher — http://tibco.com/, http://blog.cohnwolfe.com/boomerang/

kenekaplan Intel, PodTech, Tech

Sights and Sounds of IDF in Beijing

The Intel Developer Forum in Beijing gave us an opportunity to see how businesses, tech developers and people are working with Intel. This is a fun, visual romp through Beijing and the Intel Technology showcase during the week of April 16, 2007. Intel commissioned PodTech’s Jason Lopez to capture the buzz and his personal experience. This is not about specific products or announcements. It’s about people getting together and changing the world.

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kenekaplan Intel, PodTech, Tech

IDF Beijing: Doing More with Less

Here two Fathers of Intel Developer Forum — Pat Gelsinger and Justin Rattner — talk about the core of what’s to come…through research and development and the area where most new technology first hits, the enterprise market.

Listening to this I keep hearing Robert DeNiro saying, “enthusiasmzz…enthusiasmzzz.”

Scaling up in chip performance and manufacturing capabilities, while scaling down energy consumption.

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kenekaplan Intel, PodTech, Tech

IDF Beijing: Dadi Perlmutter on Mobility

Here is Intel’s mobile PC vision shared with developers in Beijing this week. This gives us the latest context for the upcoming release of the laptop upgrade — a collection of the latest energy-efficient processor, chipset for HD capabilities, wireless and some interesting new memory technology.

We get vision here, but it’ll take the help of many who will advance Wi-Fi and WiMAX wireless services that let laptops and mobile devices to connect easily and inexpensively to the high-speed Internet.

We’ve seen lots of WiMAX demos — at Sundance, at Iron Man in Hawaii and countries outside of the U.S. It’s happenin’!

[podtech content=http://media1.podtech.net/media/2007/04/PID_010995/Podtech_IDF_Perlmutter_Keynote.mp3&postURL=http://www.podtech.net/home/corporate/intel/2779/idf-beijing-dadi-perlmutter-on-mobility&totalTime=1218000&breadcrumb=CRparent.1177096537.72]

kenekaplan Intel, PodTech

Intel Core Processor Challenge: Then There Were Two

This is a fun video PodTech did for the Intel PC Design People’s Choice Awards.  This shows the final round of judging.  It doesn’t point out the winners of the industry $1 million Intel Core Processor Challenge, as that announcement just came out from the Intel Developer Forum in
Beijing.

 

Now we know that TriGem Computer Inc. from Korea was awarded the Core Processor Challenge grand prize for its three tall yet slender-towered Lluon “Black Crystal” home theater design — and Asono from Norway was picked as runner-up for its minimalist “Merium” system.  

Meantime, BICOM, mCubed, and SlipperySkip are battling to the finish with only a few days of voting left in the sepate, tandem PC Design People’s Choice Awards competition going on until April 20.

[podtech content=http://media1.podtech.net/media/2007/04/PID_010914/Podtech_Intel_Top2systems.flv&postURL=http://www.podtech.net/home/corporate/intel/2712/intel-core-challenge-then-there-were-two&totalTime=254000&breadcrumb=837d78c0-fa1b-43d3-96eb-14f7c166a483]

kenekaplan Intel, PodTech

Who’s the Scoble of China? New Intel Blog Live from Beijing IDF

Intel’s Stacy English and Bryan Rhoads talks about how Intel’s new blog Technology@Intel will play a big role at the Intel Devleoper Forum in Beijing this week.

In addition to a team of Intel pros, we might even see some special guests post to the blog from Beijing.

We’ll also see how some of our stories can come together thanks to social media technology.

For TV and Radio reporters, we always call IDF the ultimate geekfest. It really is, and I’m curious to see how social media can help the ultimate geekfest reach any interested person who is curious about the future of technology.

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kenekaplan Intel

Pop Up Video Player Test

As Intel readied two new blogs — Technology @ Intel and Views @ Intel — we tried to speed up some new video posting capabilities with our frieds at FeedRoom.  Here is a test of pop up video player.

<a href=”javascript:void(0)” onclick=”window.open(‘http://intelpr.feedroom.com/?skin=oneclip&fr_story=7e5cfce8156e42b27a3884fee6bc51a56fdf3a84&rf=ev&autoplay=true&#8217;, ‘feedroom’, ‘width=320, height=277, scrollbars=0, resizable=1, status=no, toolbar=no, location=no’)”>See the “Views@10 with Genevieve Bell – The Luddite Retreat” video in popup window.</a>

kenekaplan Intel, PodTech

PC Modding in Germany

This is a good example of visual storytelling without an interview or video! It’s not new, but it shows that with a little creativity, good music and edit time you can let people see one of the storylines you’re talking about.

This is from PodTech’s Michael Johnson and is part of his efforts to invite the PC modder community to participate in www.intelchallenge.com. PodTech really helped Intel capture and share some great visual stories about Intel’s PC Design contest.

[podtech content=http://media1.podtech.net/media/2007/04/PID_010819/Podtech_d_frag3.flv&postURL=http://www.podtech.net/home/technology/2636/modding-in-germany&totalTime=68000&breadcrumb=b224b45d-024f-494f-9dd1-16d36b200299]

kenekaplan Intel, PodTech, Social Media, Socialmedia

Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media

Learning by doing. It’s a great way to put yourself out there among others — for better or worse. Sure you gotta bone up on background and methods, but the best learning comes from people who have more experience than you. The learning never stops, but at some point along the way you get to help others learn and grow their skills and passions.

That’s how it’s been working with PodTech for almost two years now. Sure we work, but it’s more like we challenge each other to step up and bust our our best each time. We see our limits as something to prod because we see and believe in the possibilities. I’m grateful to Jennifer Jones, John Furrier, Darold Massaro, Jason Lopez, Michael Johnson, Catherine Girardeau, Jeremiah Owyang, Robert Scoble and many others at PodTech for sharing lots of thier time, insight, constructive criticism and vision. There’s great variety of talent and flavor powering that PodTech site. Where else can you go and find West Coast hippy babble from someone like me next to the East Coast wisdom of a Loren Feldman and voices in between and beyond?

In this interview with Jennifer Jones, I didn’t drop much science but I let fly my enthusiasm for being part of “times they are a changin'” for the better. It’s about better communication.

[podtech content=http://media1.podtech.net/media/2007/04/PID_010835/Podtech_Marketing_Voices_Ken_Kaplan_In.mp3&postURL=http://www.podtech.net/marketingvoices/marketing-voices/1261/intels-ken-kaplan-tells-how-storytelling-impacts-social-media&totalTime=670000&breadcrumb=CRparent.1176084330.21]

kenekaplan Intel, PodTech, Tech

Most Promising New Technology — Silicon Photonics

I just returned from seeing amazing scientists get their due!  Tonight in San Jose, Intel’s Silicon Photonics research team and partner research team from the University of California at Santa Barbara received the Most Promising New Technology Award by EE Times.  This is a huge honor awarded by peers in the engineering community. 

Big kudos to Intel’s Mario Paniccia and the hard working research team, and the good natured, super intelligent team at UCSB.

 See all winners of the 2007 EE Times Ace Awards here.

Here is an audio Interview Mario did with PodTech when his team announced the Silicon Laser breakthrough in 2006.

[podtech content=http://media1.podtech.net/media/2006/09/PID_000961/Podtech_Intels_091806_Intel_Mario_Paniccia_silicon_photonics_2006-09-19___home.mp3&postURL=http://www.podtech.net/home/technology/1128/intels-laser-enabled-chips-could-be-silver-bullet&totalTime=544000&breadcrumb=CRparent.1174960243.28]