kenekaplan Intel, PodTech, Tech

IDF Beijing: Doing More with Less

Here two Fathers of Intel Developer Forum — Pat Gelsinger and Justin Rattner — talk about the core of what’s to come…through research and development and the area where most new technology first hits, the enterprise market.

Listening to this I keep hearing Robert DeNiro saying, “enthusiasmzz…enthusiasmzzz.”

Scaling up in chip performance and manufacturing capabilities, while scaling down energy consumption.

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kenekaplan Intel, PodTech, Tech

IDF Beijing: Dadi Perlmutter on Mobility

Here is Intel’s mobile PC vision shared with developers in Beijing this week. This gives us the latest context for the upcoming release of the laptop upgrade — a collection of the latest energy-efficient processor, chipset for HD capabilities, wireless and some interesting new memory technology.

We get vision here, but it’ll take the help of many who will advance Wi-Fi and WiMAX wireless services that let laptops and mobile devices to connect easily and inexpensively to the high-speed Internet.

We’ve seen lots of WiMAX demos — at Sundance, at Iron Man in Hawaii and countries outside of the U.S. It’s happenin’!

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kenekaplan Intel, PodTech, Tech

Most Promising New Technology — Silicon Photonics

I just returned from seeing amazing scientists get their due!  Tonight in San Jose, Intel’s Silicon Photonics research team and partner research team from the University of California at Santa Barbara received the Most Promising New Technology Award by EE Times.  This is a huge honor awarded by peers in the engineering community. 

Big kudos to Intel’s Mario Paniccia and the hard working research team, and the good natured, super intelligent team at UCSB.

 See all winners of the 2007 EE Times Ace Awards here.

Here is an audio Interview Mario did with PodTech when his team announced the Silicon Laser breakthrough in 2006.

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kenekaplan Politics, Tech

Gore Says Computer Chips Can Save the World!

Gore challenged embedded designers in San Jose, California today.  These Gore quotes are fromNicolas Mokhoff of EE Times .
 
Full story here: http://www.eetimes.com/news/latest/showArticle.jhtml;jsessionid=WMIUXCQHO44DCQSNDLSCKHA?articleID=198702270

–>Former vice president Al Gore made an impassioned plea to embedded designers here to have the courage to answer the call of “the moral imperative of our day”: climate change.

“You have to ask different questions [when designing] that will take advantage of the opportunities presented by the crisis,” he said.

Gore listed three long-term effects on the climate crisis: population, technology and mindset. “For the most part, the effect of population on our climate is balancing itself out over many years, while technology has dramatically accelerated the rate of which the climate has been affected over the past fifty years,” he said. ”Yet the worse culprit is the way we think about the crisis.”

We have “grossly inefficient systems running our energy economy”…”apply the principles of parallel processing to alleviate inefficient computing paradigms.”

“We are very fast becoming less competitive globally because youngsters do not feel engineering is a worthwhile profession to pursue,” said Gore.

“You can make a difference by showing that engineering can change the way the world crisis can be averted–only if we can raise the importance of this endeavor to the wake-up call Sputnik [first space satellite launched by the Soviet Union] had for America in the 1960s,” he said.

“Once the possible threat was understood, President [John F.]Kennedy’s goal of landing a man on the moon was achieved fairly quickly,” he said. “It is a moral imperative that brings the thinking around to do something about a threat–you can play that role every day in your design work and thereby show the next generation of engineers that they can become part of something larger than themselves.
kenekaplan Media, Tech

AP & MSFT Fight Back Against Google the Media Co.?

Thanks to Tom Foremski’s NewRulesCommunications, I found this exclusive scoop by Beet.TV “Microsoft and the Associated Press Teaming with Thousands of Newspapers and Broadcasters in New Online Video Network.” Here’s what Beet.TV’s Andy Plesser writes — link to view interview at bottom:  

The Associated Press, the world’s largest news organization, and Microsoft have developed an online video platform for thousands of U.S. newspapers, television and radio stations to upload, publish and monetize locally-created video.

The new system is in beta tests with some 30 newspaper publishers and broadcasters including The Miami Herald, the Houston Chronicle and the Rocky Mountain News.  The program will go live in about 30 days.

I spoke with Jim Kathman, who heads global broadcast strategy, at world headquarters of the Associated Press in Manhattan.

He explained that publishers can monetize content through a revenue split between MSN Network and the AP.  They also have the option to monetize ads locally against local content by using the Atlas adserving platform.

One year ago, Microsoft and the Associated press launched the Online Video Network, a distribution platform for the video clips created by the Associated Press television unit.  Most of the clips come from abroad — and from major news. In the first year, some 1600 U.S. newspapers and broadcasters have used the video clips on their web sites.

Beet.TV has learned that the AP will stream about 7.5 million clips this month.  CPM (cost per thousand views) is above $20. MSN has sold pre-roll ad inventory on the network to national brand advertisers including GMC, GE, Proctor & Gamble and Netflix. Clearly, the AP has established a successful online video distribution model.

The program currently in beta involves a much bigger pie: it’s the 7,000 newspapers, television and radio stations that are affiliated with the Associated Press and who will create their own content, locally.  The clips will be staff and user-generated video.

The AP projects that as many as 50 percent of affiliates, or some 3,500 local news organizations, will eventually participate in the new video program.

For the nation’s 1000 television stations, many of which have news gathering operations, the opportunity to publish and monetize video is immediate.  For 1500 newspapers and 4500 local radio stations, whose staffs produce very little video right now, the opportunity will be a little bit further off.  It could be that the most immediate opportunity for newspapers and radio stations will be user-generated content.  We’ll have to see.

The next phase of this program, scheduled for this summer, will be a syndication system which allows publishers and broadcasters to nationally distribute locally-created content and monetize content on a network-wide basis.

Although Microsoft is providing the uploading tools, infrastructure and monetization, clips are viewable in both Microsoft Media Player and Flash. 

http://www.beet.tv/2007/03/exclusive_micro.html

kenekaplan Intel, Tech

Intel’s Craig Barrett on the U.N. and Silicon Valley

This is a classic Craig Barrett interview. The Intel Chairman sat down with Podtech’s Jason Lopez, their fourth interview in less than a year. “It’s my job to get things done,” says Barrett. Makes me smile and think about the joy of talking, and the pain of too much talking.   This video was commissioned by Intel.

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kenekaplan Health, Intel, Tech

Tech Helping Nurses, Help People

[podtech content=http://media1.podtech.net/media/2007/02/PID_002039/Podtech_Intel_UCSF_Motion_Device.flv&postURL=http://www.podtech.net/home/technology/2182/hospitals-ready-for-c5&totalTime=352000&breadcrumb=3F34K2L1]

Funny when I see stories like this, I feel like this is how things really are.  But not so.  In this video commissioned by Intel, you can see real progress in getting technology suited for health experts.  This is inspiring, seeing people working together to help so many others.  We’ll see how this device and other digital technologies improve over time, and how if they can improve healthcare here in the U.S. and around the world.

kenekaplan Marketing, PR, Social Media, Tech, Technorati

Social Media Insight from the Geek & the Gatherer

Here are “marketing voices” that make you ask — are there really any remaining good reasons why people, companies and organizations ought to step slowing into Social Media?  I’m sure there are many, but possibilities seem to trump potential harm.

From the Terry Gross of Social Media, PodTech’s Jennifer Jones give us these great interviews:

Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and longer for analysis), it’s more like a 60-second turnaround. Technorati indexes what people post within one minute of its posting. The site tracks 67 million blogs in total, and 1.5 million blog posts a day. It has already changed the landscape of marketing, and it definitely alters what companies that care about “listening” need to do.

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The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing Voices host Jennifer Jones about corporations like IBM that embrace the idea of blogging employees (more than 25,000 IBM bloggers attest to this) and are willing to talk directly with their customers and employees. McClure also discusses how she would assess a company’s readiness for social media. Fear used to reign in corporate cultures, but McClure sees fear waning, as trust becomes more prevalent in Fortune 500 environments. [podtech content=http://media1.podtech.net/media/2007/01/PID_001922/Podtech_MV_Jennifer_McClure.mp3&postURL=http://www.podtech.net/marketingvoices/marketing-voices/1249/building-a-corporate-culture-for-social-media&totalTime=884000&breadcrumb=3F34K2L1]