Authors-Action Heroes at Web 2.0 Expo, SF08

Authors & Action Heroes at Web 2.0 Expo, SF08, originally uploaded by KenEKaplan.

There were many highlights from the Web 2.0 Expo:

• Meeting Chris Brogan and the Radian6 crew
• Experiencing the creative vibe inside Blogtropol.us social media room
• Seeing how Twitter intrigue continues to drive new reasons/ways for live microblogging
• Learning about SEO and trends for application developers — I see these trends are not locked into developers but also apply to communications pros. This is something I hope to explore in a near future post, building on notes I took from the two sessions I attended on Day One.
• Seeing for the first time IBM‘s great slogan “Talking identifies limits.  Doing transcends boundaries.”
• Seeing the Schwaggin’ Wagon posse in action — they drummed up lots of media buzz with by doing something many have talked about, but never did: take the exaggerated efforts of an event like Web 2.0 Expo and share the spoils with those who are more in need. This I’ll explore more in an upcoming blog post where I can share the photo I took.

The best part was getting to hang out with people like Rohit Bhargava and Tim Ferriss. Sure they’re authors (Rohit’s new book “Personality Not Included” and Tim’s 52 week NY Time top seller “Four Hour Work Week“), sure they’re idea guys…but they’re livin’ life and sharing ideas and best known methods with those who care and want to learn.

Web 2.0 Expo is not just about social media and the technologies behind it…it’s about the people and how they’re using the technologies to lead they way. And they way things are going, human behavior and personality is changing for the better as we share more, try more, do more of the things we’re passionate about.