Authors-Action Heroes at Web 2.0 Expo, SF08

There were many highlights from the Web 2.0 Expo:

  • Meeting Chris Brogan and the Radian6 crew
  • Experiencing the creative vibe inside Blogtropol.us social media room
  • Seeing how Twitter intrigue continues to drive new reasons/ways for live microblogging
  • Learning about SEO and trends for application developers — I see these trends are not locked into developers but also apply to communications pros. This is something I hope to explore in a near future post, building on notes I took from the two sessions I attended on Day One.
  • Seeing for the first time IBM‘s great slogan “Talking identifies limits.  Doing transcends boundaries.”
  • Seeing the Schwaggin’ Wagon posse in action — they drummed up lots of media buzz with by doing something many have talked about, but never did: take the exaggerated efforts of an event like Web 2.0 Expo and share the spoils with those who are more in need. This I’ll explore more in an upcoming blog post where I can share the photo I took.

The best part was getting to hang out with people like Rohit Bhargava and Tim Ferriss. Sure they’re authors (Rohit’s new book “Personality Not Included” and Tim’s 52 week NY Time top seller “Four Hour Work Week“), sure they’re idea guys…but they’re livin’ life and sharing ideas and best known methods with those who care and want to learn.

Web 2.0 Expo is not just about social media and the technologies behind it…it’s about the people and how they’re using the technologies to lead they way. And they way things are going, human behavior and personality is changing for the better as we share more, try more, do more of the things we’re passionate about.

Chris Brogan and Tim Marklein @ Web 2.0

At the Web 2.0 Expo and New Comms Forum this week, I got to hear many great stories and the stortellers behind them.

During a panel I was on at the New Comms Forum on Thursday, Weber ShandwickPR guru Tim Marklein asked the question that hit home for me: money resources are moving to social media, but what about people resources? For Intel, it started as little money and a small community of passionate employees trying new things and sharing experiences. Then marketing put more resources and helped build tools we could all use. Now advertising is in the game…and I believe we might benefit from having more people resources our connecting with others through social media…and integrating and leveraging what others inside Intel are doing. We’re all still building, but we have lots more experience and resources in the social media world. So much more to learn from others.

After lunching with Tim, Tom Foremski and others at the New Comm Forum, my “Personality Not Included” guru Rohit Bhargava and I hit Web 2.0. That’s where I finally met Chris Brogan, David Alston and Richard McInnis. What a great bunch of energy and wit. I got to learn more about Radian6‘s online monitoring magic.

I’ll share more details in posts this weekend. Met lots of new people, enjoyed story sharing and got inspired for what’s to come. What a week!

Let’s Hook Up @ Blogtropol.us, Web 2.0

Blogtropol.us @ Web 2.0 Expo in SF 4/23-25/2008

Social media sense-maker and people motivator Chris Heuer and the great team of the Conversation Group are hosting a cool gather-create-share spot at the four-day Web 2.0 Expo in San Francisco, April 23-25.

I’ve been working behind the scenes trying to help get my social media posse there. I’m trying to be there on Tuesday and Friday, and I’m looking forward to particpating in the action, seeing my old and making new my social media posse.

If you’re there on Wednesday, check out two of the wisest, generous from my posse — Forrester Research’s Jeremiah Owyang and Intel’s Bob Duffy.

Here are Blogtopolo.us details from Facebook.

CONNECT: Free bandwidth, power, workstations and superior Internet connectivity provided
RE-CHARGE: Food, refreshments, beverages, and afternoon happy hour
RELAX: Daily yoga sessions and chair massages
FOLLOW: @blogtropolus on Twitter to keep up with all of the Blogtropol.us and Web 2 action, as it happens

Blogtropol.us is brought to you by: Snap, Mzinga, Something Simpler Systems, BottleNotes, Pandora, drop.io, Socialtext, Radian6, Elephant Pharmacy, and CNET Webware.

In order to participate you must have a Web 2.0 Expo Pass or conference pass AND you must register for the lounge at – http://blogtropolus.eventbrite.com. Space is limited!

Also see CNET’s Webware 100 Awards at the gathering.

Intel’s Bob Duffy on Stage at Web 2.0 Expo in SF

My pals inside Intel are looking forward to Web 2.0 Expo, April 22-25 in San Francisco — follow the event blog here.

I’m hoping many (at least those based in or near the Bay Area) get to be on the scene. For sure, one great Intel community guy will be there — Bob Duffy.

Bob’s in my social media posse, and he has been helping Intel move from blogging into communities and helping experts get more involved off of Intel sites, where IT pros, consumers and other tech lovers might be asking for insight that Intel can share. He helped compile data, tools and experts to legitimize Intel’s branded community for IT Pros called Open Port. He’s now climbing the ladder to get a better view and help other groups and community minded managers benefit from best practices, and to integrate with existing and ongoing community efforts. For me, he’s in the right place in the right time — for him and for Intel. He’s a listener, participant and skilled at crystalizing powerful notions blended with data to help teams break down silos, harness expertise, ignite interest in activities beyond those inside Intel… He helps us move ahead because he’s thoughtful, inclusive, he’s involved online and takes time to meet and share interests and insights offline.

Sometimes, I see Intel trying to create products or solutions that will meet future demands. There may not be a huge need today for “Dunnington” 6-core processors because many applications are even multi-threaded to take advantage of dual core processors — but there’s tons of working going on to help get software to work ever better with new hardware. On the other hand, things like data security defense and power efficiency needs are top of mind, but often many don’t know that Intel engineers and products can help. New features are being built right into the latest chips at a faster, more predictable rate than ever before (i.e Intel’s “tick-tock” method of new chip design followed by new cycle of product process improvements followed by new chip design…).

This is where Intel marketing teams can step in and help. Finding the right communication tools and identifying pools of conversations can connect Intel technology experts with the growing number people and companies who might benefit from what Intel insiders are working on.

Here are some examples of IT stories and topics Intel experts are exploring on Open Port.

Here’s Bob talking in August 2007, just before the virtual doors were opened at Open Port

[podtech content=http://media1.podtech.net/media/2007/08/PID_012329/Podtech_MV_at_INTEL_Folsom.flv&postURL=http://www.podtech.net/home/4122/intels-online-strategists-insights-into-community-building&totalTime=489000&breadcrumb=d4bdc99c5a9f4fca89b8d7d9c50aba8b]

Bob will be joining the social computing wiseman, Forrester Research’s Jeremiah Owyang, on this day two panel:

8:30am – 9:20am Wednesday, 04/23/2008 “Community Building: Good, Bad, and Ugly

Dawn Foster (Jive Software), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld). A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly. Read more.

Full schedule of Web 2.0 sessions here.

During Web 2.0 Expo, I’m also looking forward to seeing the winners of CNET’s WebWare 100.

Hope to see you at the expo Tuesday or Friday. That week, I’ll be joining Ogilvy’s Rohit Bhargava at the New Communication Forum April 24 at 10:00 a.m. PT. Rohit is moderating a panel called “Future of Marketing and Advertising.” More on the New Comm Forum in a future post. I’m looking forward to catching up with Rohit after giving birth to a timely book called “Personality Not Included — Why Brands Lose Their Authenticity and How Great Companies Get It Back.” Learn more on his great blog.