Nielsen on Obama & Clinton’s Use of Social Media & Social Networking

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Today I joined my pals on Intel’s integrated social media team for a presentation by Nielsen’s BuzzMetrics team.  They shared their year-long look at online mentions of Intel.  What I saw was that Intel had over 6 million mentions online from groups, communities and blogs.  There were spikes during events like the Consumer Electronics Show and the Intel Developer Forum, but what I saw was a steadily climbing drumbeat of mentions.  What I learned was that we have lots of work to do to progress our participation — not just in conversations about Intel, but in conversations that matter.   Not as marketers of story schillers, but as interested, engaged, talkative participants.  Like the kind of person you’d like to invite to your rockin’ house party.

Here is PodTech’s Jennifer Jones talking with Pete Blackshaw EVP of Nielsen Online.  They talk about how Obama and Clinton are using social media, social networking to connect with people and share what the campaigns think is important in a timely manner.   They also look at what corporate marketers need to do to make their brands better. Blackshaw tells Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

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