kenekaplan Journalism, Media

100-Year-Young Christian Science Monitor’s Move Online

Here is another great Jennifer Jones’ “Marketing Voices” interview.

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

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kenekaplan Measurement, Politics, Social Media, Web 2.0

Nielsen on Obama & Clinton’s Use of Social Media & Social Networking

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Today I joined my pals on Intel’s integrated social media team for a presentation by Nielsen’s BuzzMetrics team.  They shared their year-long look at online mentions of Intel.  What I saw was that Intel had over 6 million mentions online from groups, communities and blogs.  There were spikes during events like the Consumer Electronics Show and the Intel Developer Forum, but what I saw was a steadily climbing drumbeat of mentions.  What I learned was that we have lots of work to do to progress our participation — not just in conversations about Intel, but in conversations that matter.   Not as marketers of story schillers, but as interested, engaged, talkative participants.  Like the kind of person you’d like to invite to your rockin’ house party.

Here is PodTech’s Jennifer Jones talking with Pete Blackshaw EVP of Nielsen Online.  They talk about how Obama and Clinton are using social media, social networking to connect with people and share what the campaigns think is important in a timely manner.   They also look at what corporate marketers need to do to make their brands better. Blackshaw tells Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

kenekaplan Marketing, Media, PodTech, Social Media, video

Traditional vs. New Media with CNET’s Rafe Needleman at CES BlogHaus 2008

Jennifer Jones’ “Marketing Voices” caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES 2008. Needleman tells how CNET’s doin’ their thing and shares his views on “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

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kenekaplan Social Media, Web 2.0

Shel Israel on Social Media Worldwide Momentum

Shel Israel is definitely among my top favorite social media wisemen and Jennifer Jones has a nice insight into Shel and so many communication gurus doing great things.

Like so many, I believe there’s an unstoppable swell of social media energy and needs inside companies and industries around the world. It’s up to us to help companies, industry and government leaders understand why we ought to keep forging into new ways of communicating better using the Internet. Younger folks, even my own kids, are already using the Internet like I used to use the phone, radio, TV and the yellow pages. Heck, my five-year-old knows how to answer a Skype call and turn on the video chat!

Let’s keep movin’ ahead with it!!

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kenekaplan Marketing, Measurement, PodTech, Social Media, Web 2.0

Conversation Targeting: Getting To The Heart Of Blogs And Social Media

Blogging from my blackberry while spending the holidays in Italy. BuzzLogic has been on my wish list for almost six months now. Their approach is something I believe could be built into a foundation for communication efforts. Jennifer Jones gets another great interview for “Marketing Voices.”

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kenekaplan Intel, Social Media

Insights From Intel On Integrating Marketing, PR and Advertising

The Upload Lounge was a great place to have people from a variety of Intel teams to get together and share their IDF experiences with their online audiences. From what I’ve seen, IDF was one of the best team efforts to date, bringing together marketing and PR pros with top technologists and even heroes of technology like Gordon Moore.

Nancy Bhagat has helped Intel get its branded blogs going and growing, and she has helped ignite folks like Bob Duffy to begin Open Port, Intel’s online IT community collaboration and social media sharing site.

The key for me is integrating, which means we ALL OWN things together. We break down walls separating groups. We drive acceptance and understanding of how to share stories with our audiences. And our next step needs to be this: turn around, get back to our groups and share how things can be done. We all OWN things and working together can show the benefits of moving ahead and learning together. When we fall, we laugh, lend a hand, learn and move on.

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