100-Year-Young Christian Science Monitor’s Move Online

Here is another great Jennifer Jones’ “Marketing Voices” interview.

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

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Nielsen on Obama & Clinton’s Use of Social Media & Social Networking

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Today I joined my pals on Intel’s integrated social media team for a presentation by Nielsen’s BuzzMetrics team.  They shared their year-long look at online mentions of Intel.  What I saw was that Intel had over 6 million mentions online from groups, communities and blogs.  There were spikes during events like the Consumer Electronics Show and the Intel Developer Forum, but what I saw was a steadily climbing drumbeat of mentions.  What I learned was that we have lots of work to do to progress our participation — not just in conversations about Intel, but in conversations that matter.   Not as marketers of story schillers, but as interested, engaged, talkative participants.  Like the kind of person you’d like to invite to your rockin’ house party.

Here is PodTech’s Jennifer Jones talking with Pete Blackshaw EVP of Nielsen Online.  They talk about how Obama and Clinton are using social media, social networking to connect with people and share what the campaigns think is important in a timely manner.   They also look at what corporate marketers need to do to make their brands better. Blackshaw tells Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

Brand Engagement = Social Media + Storytelling

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This is from Jennifer Jones of PodTech’s “Marketing Voices — an episode worth repeating…

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?

In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Traditional vs. New Media with CNET’s Rafe Needleman at CES BlogHaus 2008

Jennifer Jones’ “Marketing Voices” caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES 2008. Needleman tells how CNET’s doin’ their thing and shares his views on “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

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Shel Israel on Social Media Worldwide Momentum

Shel Israel is definitely among my top favorite social media wisemen and Jennifer Jones has a nice insight into Shel and so many communication gurus doing great things.

Like so many, I believe there’s an unstoppable swell of social media energy and needs inside companies and industries around the world. It’s up to us to help companies, industry and government leaders understand why we ought to keep forging into new ways of communicating better using the Internet. Younger folks, even my own kids, are already using the Internet like I used to use the phone, radio, TV and the yellow pages. Heck, my five-year-old knows how to answer a Skype call and turn on the video chat!

Let’s keep movin’ ahead with it!!

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Passion between IT & Social Media

I attended my first Social Media Club meeting in Silicon Valley when it was hosted at KNT-TV, the NBC affilaite, during a time when it was exploring citizen journalism and ways to get the community involved in its newsgather efforts. That’s when I sat next to Mike McGrath, who became the chapter leader along with my former Intel pal and now KNTV pro Meredith Smith.

Finally, my wish came true. I wanted to host a Social Media Club meeting at Intel, and that wish came true thanks to support from my boss and especially from many Intel pals like Mark Pettinger, Bob Duffy, Laurie Buczek, Josh Hilliker and Aaron Tersteeg. Thanks to several others like Lyn, Denise, Darold, Jason, Patrick, Chris and PodTech’s “Marketing Voices” host Jennfer Jones.

I list the people first because that’s what it’s all about. My friends made it possible to get time with Shel Israel, Dave McClure and Jeremiah Owyang. The evening attracted a somewhat small, but fully engaged audience of PR pros, enterprise tech experts and social media enthusiasts.

Several people pitched in to spread the word, including some who pointed out that the event was available live through UStream.TV (nearly 20 people joined online — see chat pasted below).

This was an evening of sharing, griping, laughing and opening up to directions we can take to implement social media into the companies where we work.

What hit me most what how Shel Israel got things started, warmed up the speakers, engaged the audience and helped make sense of things through his eyes, feelings, thoughts and desires.

Jennifer Jones from PodTech talked about how more marketing pros are getting their footing in social media. What a great mix of experience with PR and marketing history and new exploration with social media!

Dave McClure what the guy who best hit the them — Social Media and the Enterprise, Moving Forward — and Intel’s Bob Duffy showed how Intel is taking concerted efforts to move beyond corporate blogs into community building.

How-People-Use-Technology Guru and original IT@Intel blogger Eleanor Wynn painted historic and human aspects that brought to life the “how we got here” and “how can we face challenges ahead” stories. She is gifted with an ability to listen and understand people, but her present to the audience was some real insight into how people are using social media…peppered with humor and wonder.

Thanks to everyone who visited Intel headquarter and to those who watched when they could. Here is a collection of blog posts related to the Social Media Club, Silicon Valley held at Intel on 10/22:

What inspired me was the great follow up posts by Jeremiah Owyang, who grounded everything in reality and next steps. Here are one and two great posts that I hope spur more devotion to making social media fit into everyone’s work/life balance…with help of companies and their mighty IT departments….moving at the speed of business. Then Jeremiah “The Social Computing Prophet” finds time to involve more disciples by taking notice that I was sharing his posts with many folks inside Intel. Jeremiah’s posts got over 35 comments so far — wow!

Social Media Club, Silicon Valley Inside Intel Headquarts

The Social Media Club of Silicon Valley will be at Intel Headquarters on October 22 from 6 to 8:30 p.m. for a panel discussion on Social Media and the Enterprise: Looking Forward.

Register to attend the event here and see the online Upcoming Events listing here.

  • Shel Israel is moderating – great social media man and teacher who wrote the book “Naked Conversations” with Robert Scoble
  • Dave McClure, 500 hats blogger, software geek and spirit behind recent gathering for Facebook application creators called Graphing Social Patterns
  • Jeremiah Owyang, social media researcher at Forrester and master Web strategist
  • Jennifer Jones, host of “Marketing Voices” video Podcast available on the PodTech network
  • Eleanor Wynn is an Enterprise Architect, Social Computing and blogger at IT@Intel
  • Bob Duffy, community manager of Intel’s Open Port

Prior and after the discussion, get a show and tell from online community builders from KNTV-TV’s communities efforts, Intel’s Open Port for IT pros and Intel Software Network community.

We will try to livecast the event through UStream.TV, allowing people to watch live and send in comments to the live event — embedded below.

Homepage for the Social Media Club http://www.socialmediaclub.org.

UPDATE:  Watch and chat live on UStream’s site here (tried embedding comments below).  Thanks Jeremiah.

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Facebook Fanboys: Are you Pro or Con? part 2

Dave McClure will be on a Social Media Club, Silicon valley panel at Intel headquarters on October 22. The discussion will be led by Shel Israel — YES! Others include IT@Intel blogger and social computing expert Eleanor Wynn, Social Media master Jeremiah Owyang of Forrester Research, Jennifer Jones of PodTech’s “Marketing Voices” and BobDuffy of Intel’s IT community, Open Port.

Register to attend the event here and see the online Upcoming Events listing here.

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