The more I see, the more I want one…or two! I\’m not the only one feeling this way after CES 2008.
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Gizmodo bloggers equipped with some TV-B-Gone clickers caused a ruckus at CES as they roamed the floor and randomly turned off TV monitors while companies were trying to demonstrate their new technologies to booth audiences. Bloggers behaving badly may have caused some ramifications we’ll all want to watch as the social media tidal wave rises. Seems tradition and new media was coming together more an more — example was how NBC went all out at CES — but there are still holders-on or people who believe the social media phenomon will reveal more the ugly side of democracy than the more controlled era of traditional media. Let’s see what happens. Here’s a good post by CNET.
Building on a creative video monologue by PodTech’s Paul Lancour about the wonder of Intel’s latest 45-nanometer transistors, the Intel team doubled down at CES and took a new Penryn chip (a sliver of silicon etched with Intel’s newest dual core processor) to the Las Vegas strip and asked people “what do you think this is?”
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Here’s what people said when they held the chip inside the Intel booth at CES:
Last year at CES 2007, I remember seeing a huge surge in the number young people with digital video cameras visiting the Intel booth. I typically work with local, national and international broadcasters, so I took every opportunity to try and meet this new crop of video bloggers.
This year at CES 2008, I saw two times more people walking around video taping our booth, learning about the latest technologies from Intel experts. I even brought my Sony HDV cam and shot several interviews and the Intel keynote — here’s an Intel blog post I shot and wrote featuring a few short clips of Smash Mouth on Stage with Intel CEO Paul Otellini. As did my “double down” pal Nick Knupfer.
What I love most every year — this was my seventh CES in Las Vegas — is getting to see so many of my media friends, coworkers and even college buddies (ran into one of my best Chico buddies at the Intel keynote). This year took things into a new stratosphere because I got to connect and work alongside fellow social media enthusiasts and see my Intel pals like Bryan Rhoads really have fun with more resources devoted to social media. Today’s (somewhat) more organized efforts spouted from organic energy a few years ago, and now I see the social media posse swelling with new talent. We’ll making new inroads, new friends and better relationships along the way. This is great, because I believe that we ought to encourage any Intel employee to participate with social media in a smart, fun way. The more people we have out there, the more connected and meaningful Intel will be to people’s lives. More relevance and more able to respond to what’s happening today and any changes we need to make in order to make a positive impact in the world. If we keep at this pace, I (and many of my coworkers) believe we can help move up into the top ten most recognized brands using social media.
Here’s some of the social media posse action from my visit to CES 2008:
Everyone’s favorite “Tell Me How It Works” guru and my Chico WildCat buddy Ralph Bond and I visited PodTech’s BlogHaus the evening after Bill Gates’ keynote. At that point, he thought my soft brown Italian jacket was the most talked about thing at CES.
We got to hang out with PodTech’s wonderful interviewer and photographer Michael Johnson:
There’s never a dull moment because even standing in long taxi lines allowed time for mindflow sessions with geniuses like Rohit Bhargava.
Hotel hopping with John Furrier — who helped me dive fast and deep into Podcasting in 2005:
And seeing Brian Giesen’s bright smile and energy at breakfast is enough to give anyone a jolt — let’s hit the show!
Intel got to sponsor this year’s killer blogger bash “It Won’t Stay in Vegas.” Intel gave away a free ride on the Zero G plane, a cool promotion to celebrate everyone reaching new heights in mobility. Even Doc Searls took the flight as did other top bloggers (Andru Edwards from GearLive) and tech industry shakers. Here is a video from Tom Foremski, whos shows the social media posse he ran with at CES 2008 (rebloged here).
In the Tom’s video above there’s has a blip from the bus ride where a guy shows off an MID — see the video I shot on MIDs from the Intel booth.
And it’s great to see the action from the PodTech BlogHaus.
I flew back to the Bay Area on the new Virgin America — what a great flight! Cool new painted planes, sweet back seat touch screen entertainment with music videos, live TV and other cool things. Got a few drink and really enjoyed the spirited, lovely people working for the new airline. As I entered the plane, I got to congratulate Robert Scoble holding his cheerful newborn baby. That’s what life’s all about!
One person I most missed this year compared with last year? Jeremiah Owyang, one of the best social media posse pioneers who has helped me make so many connections and is helping so many others nowadays playing in the big leagues at Forrester Research.
CES2008_LasVegas 011, originally uploaded by KenEKaplan.For the second year in a row at CES, PodTech’s BlogHaus was the place to be whenever you weren’t on the showroom floor, eating or taking a bathroom break (notice I didn’t say sleeping). It was a great place to see friends like Tom Foremski, Michael Johnson, John Furrier, Reboot gaming guru Rio Pasino, Robert Scoble and his video shooting/editing partner in crime Rocky. I got to catch up with many of them and made new friends. The PodTech crew pumped out lots of great video, audio and blog stories from the BlogHaus, located deep inside the bellissima albergo di Bellagio.
I got to hear about the blogger bus ride from the Bay Area and see what Tom Foremski was excited about as he arrived in Las Vegas for CES 2008. Here’s a look at one thing Tom released from CES:
Video | 09:36 | Posted by Tom Foremski | January 10th, 2008 5:44 amNext week I’m launching ScobleWatcher.com – the ten minutes of Robert Scoble you need to see each day 🙂
Robert is an extraordinary and tireless media producing machine. He would run 24/7 if he could, and he sometimes does.
Here are a couple of days of Robert at CES2008 in Las Vegas and the PodTech BlogHaus, (which was a great place to hang out…)
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I started blogging here to learn and practice…for who knew what would come? I’ve been helping the Intel Global Communications Group and others inside Intel better understand how to create stories for Podcasting for almost two years. Prior, many others were Podcasting and sharing their wisdom about using social media — pioneers like Josh Bancroft and few others.
Note: Josh just encouraged me to get my own domain and hosting, so this blog will be movin’ ahead to http://www.kenekaplan.com, if things go well this weekend.
While other groups were experimenting, the corporate PR team started doing audio Podcasts at the Consumer Electronics Show (CES) 2006, working with PodTech. We quickly moved into video Podcasting. We already had broadcast (TV and Radio) writing and production skills, but together with PodTech our team began learning how to share our stories online. It’s much different than TV and radio production — and I’d say more fun!
We learned how to tag, create categories and link to related stories. This helped us build — literally link — one story with the next. We moved from tactical to strategic…or from trying to doing things to actually asserting thoughtful purpose. The purpose of telling good stories that we believed would be interesting to our audiences, with full intentions of sharing stories so they could be shared among any online discussion people might want to have — bloggers, journalists, investors, consumers, clients.
Jump to this month. I’ve seen the momentum growing for a long time, but this month Intel stepped further ahead into social media with our Intel Developer Forum planning efforts. Our plans were rolled straight to the top of Intel. Plans peculated by several teams teaming up resources, ideas and energy to share the experience we’ll be having at IDF. We’ll have more tools and ways to connect and share with our audiences, who will also have new ways to participate with IDF — a gathering of top engeineers and companies from around the world learning how to build future technologies based on the latest Intel chip designs and technologies. Look for more video, live blogging and even livecasting using UStream.tv.
This year I helped compile guidelines and an Intel University course about Social Media. The aim is to encourage every Intel worker to participate and to do so freely and smartly. Guidelines are based on long-standing employee codes of conduct, but we put things into context and provided some do’s and don’ts. Many of us truly believe having many voices participating is better than having a select few. And that group of “many of us” is growing and some are even getting new official roles as evangelists and leaders. These energized people are putting in great work to help bring great social media tools to more people inside Intel, including Intel IT pro and original blogger Jeff Moriarty. This is how we can change and improve things, by getting our people to connect more freely and flexibly with their audiences and communities.
This post is turning into a long tale/tail, but it’s analogous. This week I wrote my first official Intel blog post “Where IT Pros Talk Shop,” which features a video I shot and edited. While working on so many things on so many fronts, it’s good to celebrate victories and steps that show progress. Things that show we’re movin’ ahead! I’d say now things are leapin’ ahead.
Next, much attention will need to go towards communicating and understanding core audiences and audiences that welcome us and value what we can give and take.
I’ve been buried under a rock, digging it seems. But this week I learned from my pals at Open Port about the Office 2.0 event. It looks like a GREAT gathering of social media pioneers, professionals and providers all together in San Francisco on September 5-7. Many friends are going, and it looks like there’ll be lots of people there whom I’d like to meet. Just look at the list! I put my special request into my boss this morning — hopefully not too late of a notice. Come on, lady luck!
If you’re going, check out some of my Intel Open Port pals on this Online Communities panel. See them in this video:
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Movin' Ahead 