Via Scoop.it – Movin’ Ahead
‘Bring Your Own Mac’ Program Provides New Insight, Learning for ITPutting Apple MacBooks to work behind the corporate firewall is something many small Silicon Valley startups may have been doing for years, but it may be less likely inside larger,…
When individuals shatter stereotypes they bust down walls, rip apart limitations and force everyone to see there are always new possibilities. Josh Hilliker has been relentless and always willing to step into the pit, mosh a bit and show people can join together, try new things and learn from one another. He does this out of pure interest in the power of people he meets. At IDF in San Francisco Intel hosted a discussion “Social Media: Friend or Foe of IT?” Josh is the guy who’ll stop at nothing to get friends and foes to talk, hash things out and get movin’ ahead rather then stay stuck in the mud.
This is a cool subterranean, beat-driven cocktail lounge chat about the video competition Josh has going for IT pros. He wants to get the proest of IT pro talking…and havin’ some fun facing today’s most major enterprise computing challenges. Bust out your best!
I attended my first Social Media Club meeting in Silicon Valley when it was hosted at KNT-TV, the NBC affilaite, during a time when it was exploring citizen journalism and ways to get the community involved in its newsgather efforts. That’s when I sat next to Mike McGrath, who became the chapter leader along with my former Intel pal and now KNTV pro Meredith Smith.
Finally, my wish came true. I wanted to host a Social Media Club meeting at Intel, and that wish came true thanks to support from my boss and especially from many Intel pals like Mark Pettinger, Bob Duffy, Laurie Buczek, Josh Hilliker and Aaron Tersteeg. Thanks to several others like Lyn, Denise, Darold, Jason, Patrick, Chris and PodTech’s “Marketing Voices” host Jennfer Jones.
I list the people first because that’s what it’s all about. My friends made it possible to get time with Shel Israel, Dave McClure and Jeremiah Owyang. The evening attracted a somewhat small, but fully engaged audience of PR pros, enterprise tech experts and social media enthusiasts.
Several people pitched in to spread the word, including some who pointed out that the event was available live through UStream.TV (nearly 20 people joined online — see chat pasted below).
This was an evening of sharing, griping, laughing and opening up to directions we can take to implement social media into the companies where we work.
What hit me most what how Shel Israel got things started, warmed up the speakers, engaged the audience and helped make sense of things through his eyes, feelings, thoughts and desires.
Jennifer Jones from PodTech talked about how more marketing pros are getting their footing in social media. What a great mix of experience with PR and marketing history and new exploration with social media!
Dave McClure what the guy who best hit the them — Social Media and the Enterprise, Moving Forward — and Intel’s Bob Duffy showed how Intel is taking concerted efforts to move beyond corporate blogs into community building.
How-People-Use-Technology Guru and original IT@Intel blogger Eleanor Wynn painted historic and human aspects that brought to life the “how we got here” and “how can we face challenges ahead” stories. She is gifted with an ability to listen and understand people, but her present to the audience was some real insight into how people are using social media…peppered with humor and wonder.
Thanks to everyone who visited Intel headquarter and to those who watched when they could. Here is a collection of blog posts related to the Social Media Club, Silicon Valley held at Intel on 10/22:
What inspired me was the great follow up posts by Jeremiah Owyang, who grounded everything in reality and next steps. Here are one and two great posts that I hope spur more devotion to making social media fit into everyone’s work/life balance…with help of companies and their mighty IT departments….moving at the speed of business. Then Jeremiah “The Social Computing Prophet” finds time to involve more disciples by taking notice that I was sharing his posts with many folks inside Intel. Jeremiah’s posts got over 35 comments so far — wow!
I’m checking out what people shared about their experience Monday evening at the Social Media Club, Silicon Valley hosted at Intel headquarters. I’ll write up another post this week when I have a little more time to reflect. But first, this…Someone in Facebook described Jeremiah Owyang, strolling up to the podium with think black book in this hand….he looked like a prophet. Aptly put, any which way you think about it…he’s a prophet sparing time, insights, always a helping hand with a finger pointing forward, move ahead, avante!
Jeremiah let’s fly brimstone, bleeding edge wisdom and can zero in on specifics backed by examples or data. Sometimes both. Here’s another helpful list to train our eyes on. Enterprises might watch for these potential ills as more marketers speed to add new tools that help companies and people connect with clients and audiences. The list, followed by Jeremiah’s business “fix.”
* Disparate user experiences to customers and employees
* Information spread off the firewall, some potentially sensitive
* Risk of enterprise 2.0 vendors being acquired by a competitor
* Real time information being spread at the “edges” of the company, where there was one before corporate communications
* Multiple login systems
* Multiple identity systems spread from system to systems
* Systems that may not talk to each other, now or in the future.
* Business program managers that leave the company or position, orphaning any technology deployment deployed at the business level
* Business groups paying for web programs in different locations, different budgets
* Lack of a cohesive web strategy
One other cool thing from Jeremiah’s blog was this interesting, but not quite there video. It’s about MediaSnackers. This is a great premise — young people are the new www = getting info and entertainment whenever, wherever and whatever. But JO argues it’s not just young people. There are pleanty of us almost middle aged MediaSnackers. But the point is, are people acknowledging and respecting this short, random media consumption trend? Two-minuteTV on phones, 100MB or 10-minute video file limits on YouTube, mash-ups….but I’d say it’s not quite a mega-trend. But people are consuming and doing more, so where’s the time go/come from? Maybe by building in efficiency into stories we share.
The move is on. Change is constant, but slow down when you can and see how things are happening.
The mad rush towards social media grows more momentous every day. It’s easy to get ahead of ourselves, running passionately just after truly realizing it’s time to change our behavior and shake our old ways.
A big ship turns slowly, but if many people can connect and paddle in sync…the ship can reposition more quickly. That’s what’s happening now. The step forward when Intel began blogging openly in January was followed by a few additional groups blogging, even from other parts of the world. They’re seeing the real value of participating through social media. They’re also learning first hand how to carry a forceful, engineer and ROI-based company out in the open among crowds of more people. There are groups of friends out there, sure, but there are also groups of not-so-friendly people and people who could really care less. But many of the paddlers believe the efforts have upside, the chance to better connect with friends, fans, families, counterparts, clients, governments, experts, interesting people, who can all can somehow help make the company better.
Moving from blogs to building communities is a way to spur the next wave for connecting and collaborating with others who have expertise and similar drive to advance technology. It might’ve been a good idea to join existing IT communities rather than try and build a new one from scratch — ala Open Port. But just look at the world and it’s many cultures, types of food and music. Look at the media. We’ve been seeing and hearing about major media consolidation, but to me media appears to be more fragmented than ever before (and now people are socializing media!). Compared with 10 or even five years ago, I have more choices to find what I really like on TV, Radio or the Internet. So let’s help build new communities and have the right communities intermingle where and when appropriate, and create bonds that make them stronger together. If some communities or parts of communities don’t grow, or even atrophy, then the efforts were no wasted. Instead, choices were made that didn’t click or add value to people who found what they wanted in other communities. Learn by doing and trying new ways to communicate better. Share passions and knowledge more freely and timely and from there the truth stands out.
Below are a variety of videos related to Open Port. They have similar flavor, but each video tries to connect with particular audiences. It’s good to remember that we have more things in common then not, but the more invovled we get, the more the world opens up — like the Powers of 10 (here’s the more official Powers of 10). And that is why I believe the move towards nurturing communities will be valuable, if and only if valuable content, discussions, resources, trust and insight are shared vigorously. Let the naysayers and ranters rail against trying. This is a time for building and networking, not time for over-strategizing perfection or clinging to status quo.
[podtech content=http://media1.podtech.net/media/2007/08/PID_012309/Podtech_Intel_Open_Port.flv&postURL=http://www.podtech.net/home/3953/intel-launches-social-media-experience-open-port &totalTime=267000&breadcrumb=de7009dd97a04f85ba7c2123de258fe3]
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I’ve been buried under a rock, digging it seems. But this week I learned from my pals at Open Port about the Office 2.0 event. It looks like a GREAT gathering of social media pioneers, professionals and providers all together in San Francisco on September 5-7. Many friends are going, and it looks like there’ll be lots of people there whom I’d like to meet. Just look at the list! I put my special request into my boss this morning — hopefully not too late of a notice. Come on, lady luck!
If you’re going, check out some of my Intel Open Port pals on this Online Communities panel. See them in this video:
[podtech content=http://media1.podtech.net/media/2007/08/PID_012309/Podtech_Intel_Open_Port.flv&postURL=http://www.podtech.net/home/3953/intel-launches-social-media-experience-open-port &totalTime=267000&breadcrumb=193d9db9e8c443d1848829f88797a659]
Tom Foremski of PodTech and SiliconValleyWatcher posted a timely video about the challenges of getting your company’s IT department to use or implement social media tools. Timely because Tom will be hosting a similar panel at the Intel Developer Forum, but this panel will feature IT pros, legal experts and bloggers rather than marketing and communications pros — more here.
More people are having these kinds of experiences at work and it’s helping us all learn and actually try new things with some grounded expectations — i.e. getting people to engage and interact rather than clocking the number of hits or downloads.
Before we move to the video, here is a brand new effort by Intel — Open Port, where IT pros and enterprise technology experts/enthusiasts can come and learn, ask questions, vent, meet people and help people understand how to use the latest tech tools for businesses. At first this will seem heavily voiced by Intel propaganda, but most of the stories, studies and information is about things Intel IT pros are learning as they work inside Intel and with IT shops at other companies. I hope this helps break down any walls that are keeping IT pros from running as fast as they’d like to use new technologies that help people do what they want, like and need to do in life. Of course security and risk awareness is important, but these are two issues that IT pros will has out when they gather around together with open minds and share.
Here’s video posted by Tom Foremski.
Josh Hallett and Alex Kim, from Solution Set, talk about building social media platforms within enterprises and the roadblocks that IT departments create. Lots of good advice on overcoming those obstacles. A Silicon Valley Watcher report from a meeting of the Third Thursday club held at Voce Communications, in Palo Alto. Also on TechOne: Larry Magid’s report on Google Docs and Spreadsheets; and Michael Cote talks with William Hurley about commercial open source.
[podtech content=http://media1.podtech.net/media/2007/08/PID_012315/Podtech_JoshThirdSent.flv&postURL=http://www.podtech.net/home/3960/social-media-in-the-enterprise-how-to-deal-with-it-roadblocks &totalTime=627000&breadcrumb=bb70bcf0188f418481981d4ae0b8eabe]
Intel IT team has the flava! As a source for great stories about how Intel technology is helping companies advance and stay on the productive cutting edge, the Intel IT team continues to try creative ways of telling and sharing their stories.
I remember attending the Intel vPro launch event in San Francisco last year. There were tons of other companies there — man of they service or software provider — talking about how they’re impressed with the new Intel hardware with baked in manageability and security. The challenge was convincing some that hardware could actually help security and manageability software — the two would work better together.
Here’s what’s been happening since the 2006 introduction — more info.
Here are some videos the IT team created with rockumentray wildman Christopher Guest from Spinal Tap fame. Here’s where today’s best built-in hardware (chips) teams up with the best software running today’s business. Together the future looks better.
Better quality videos here.
The HP Bladesystem podcast here is a good example of showing how companies work to get new, better technology proliferated. This is interesting to tech industry folks, investors and provides insight to any company deciding if it’s time for a technology upgrade.
Pulling together this story we got to meet a lot of interesting pros working in the IT industry. Guys like Josh Hilliker, Big Dave and others inside Intel seem pretty fired up about new tools for IT pros. They say the aim is “zero touch” but there are many steps to take with the help from companies using new manageability technology and IT pros worldwide who will test drive new capabilities and help Intel build new needs into next generations of vPro Processor Technology for business servers, desktops and now laptops (built with Intel Centrino Pro).
Josh also talked to us about how IT pros are using social media just like others — watch for short video clip of Josh talking on this topic. In fact, this may be one of the real pioneering communities out there using Wikis, blogs and collaborative online tools. I’m going to try and tap in and learn more about the IT community starting from the people featured in this video.