kenekaplan Intel, PodTech

PC Modding in Germany

This is a good example of visual storytelling without an interview or video! It’s not new, but it shows that with a little creativity, good music and edit time you can let people see one of the storylines you’re talking about.

This is from PodTech’s Michael Johnson and is part of his efforts to invite the PC modder community to participate in www.intelchallenge.com. PodTech really helped Intel capture and share some great visual stories about Intel’s PC Design contest.

[podtech content=http://media1.podtech.net/media/2007/04/PID_010819/Podtech_d_frag3.flv&postURL=http://www.podtech.net/home/technology/2636/modding-in-germany&totalTime=68000&breadcrumb=b224b45d-024f-494f-9dd1-16d36b200299]

kenekaplan Intel, PodTech, Social Media, Socialmedia

Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media

Learning by doing. It’s a great way to put yourself out there among others — for better or worse. Sure you gotta bone up on background and methods, but the best learning comes from people who have more experience than you. The learning never stops, but at some point along the way you get to help others learn and grow their skills and passions.

That’s how it’s been working with PodTech for almost two years now. Sure we work, but it’s more like we challenge each other to step up and bust our our best each time. We see our limits as something to prod because we see and believe in the possibilities. I’m grateful to Jennifer Jones, John Furrier, Darold Massaro, Jason Lopez, Michael Johnson, Catherine Girardeau, Jeremiah Owyang, Robert Scoble and many others at PodTech for sharing lots of thier time, insight, constructive criticism and vision. There’s great variety of talent and flavor powering that PodTech site. Where else can you go and find West Coast hippy babble from someone like me next to the East Coast wisdom of a Loren Feldman and voices in between and beyond?

In this interview with Jennifer Jones, I didn’t drop much science but I let fly my enthusiasm for being part of “times they are a changin'” for the better. It’s about better communication.

[podtech content=http://media1.podtech.net/media/2007/04/PID_010835/Podtech_Marketing_Voices_Ken_Kaplan_In.mp3&postURL=http://www.podtech.net/marketingvoices/marketing-voices/1261/intels-ken-kaplan-tells-how-storytelling-impacts-social-media&totalTime=670000&breadcrumb=CRparent.1176084330.21]

kenekaplan Media, PodTech

Everybody is a Vlogger – What Do You like Watching

Thanks Irina.  This advice means more coming from you.  At Intel, we “media train” our experts so they can better uderstand how to share stories with TV and radio reporters.   We encourage them to give details and explain what they mean using visual analogies.  In interivews, tell reporters what excites you and why you think other people are excited, too.

Tricks of the media trade may not feel like tricks becase we all watch TV and videos.  We do learn from good TV and radio journalists…sometimes without even knowing it. Things like:

  • understand what’s important to your audience
  • get to the point
  • ask questions that get people to talk about their passion and expertise

I like looking for style of reporters or documentary makers, figuring out how their style makes me feel and what I like their approach.

There are so many more tips to add, but Irina gets to the point with what she says and shows. Tell only interesting stories and show visuals that serve a purpose. Otherwise, we aren’t offer great reasons for our audience to “stay tuned” for our next story.

What ends up on the TV news cutting room floor — or stuck in the edit bay servers — often works well on the Internet. Does that mean the Internet will allow us to learn more about the world and ourselves? Or does it mean that the Internet will be where we find sub-broadcast quality stuff.

Poor storytelling — or rambling like this blog post — may find an audience but it will be tiny and revolving. Every story is a ticket you give to viewers so they’ll come back for your next story.

[podtech content=http://media1.podtech.net/media/2007/04/PID_010783/Podtech_VVW_vlogger.flv&postURL=http://www.podtech.net/home/technology/2601/everybody-is-a-vlogger&totalTime=63000&breadcrumb=11feb22f-918f-4d9b-93ac-b754581d6301]

kenekaplan Intel, PodTech, Tech

Most Promising New Technology — Silicon Photonics

I just returned from seeing amazing scientists get their due!  Tonight in San Jose, Intel’s Silicon Photonics research team and partner research team from the University of California at Santa Barbara received the Most Promising New Technology Award by EE Times.  This is a huge honor awarded by peers in the engineering community. 

Big kudos to Intel’s Mario Paniccia and the hard working research team, and the good natured, super intelligent team at UCSB.

 See all winners of the 2007 EE Times Ace Awards here.

Here is an audio Interview Mario did with PodTech when his team announced the Silicon Laser breakthrough in 2006.

[podtech content=http://media1.podtech.net/media/2006/09/PID_000961/Podtech_Intels_091806_Intel_Mario_Paniccia_silicon_photonics_2006-09-19___home.mp3&postURL=http://www.podtech.net/home/technology/1128/intels-laser-enabled-chips-could-be-silver-bullet&totalTime=544000&breadcrumb=CRparent.1174960243.28]

kenekaplan Marketing, PodTech, PR, Social Media, Socialmedia

Top 150 Influencial Marketing Bloggers

Nice to see our friends Jeremiah Owyang and Rohit Bhargava next to each other in the top 40!  Lots of great people on this list are helping many people like me learn a lot.  Thanks!

Here’s the list of 150 most influencial marketing bloggers by Todd And and here’s Todd describing the list, which is now updated live in real time!

kenekaplan Media, PodTech, Social Media, Socialmedia, Uncategorized

Gabe Rivera: Founder of Techmeme

Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with PodTech’s Marketing Voices host Jennifer Jones about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” place for technology news, Rivera talks about his role as founder, and what he believes are the sites greatest assets.

[podtech content=http://media1.podtech.net/media/2007/03/PID_010741/Podtech_Marketing_Voices_Gabe_Rivera.mp3&postURL=http://www.podtech.net/home/technology/2591/gabe-rivera-founder-of-techmeme&totalTime=408000&breadcrumb=0cc993ba-c48f-469b-a774-6681dfd2084a]

kenekaplan Media, PodTech, Social Media, Socialmedia

Wall Street Journal’s Embedded Player

 I first learned about this on BeetTV.  The Wall Street Journal is working with online video site Brightcove to offer it’s content to people through an embedded player — see story here.  This is a wonderful step in the right direction for major media companies. 

I shave ubscribed to the WSJ print edition for about 10 years, but this may be my last.  Maybe now I can find some of their video stories online, since my WSJ online subscription just ran out.   Back to the embedded player…

YouTube is popular for many reasons, but one of its magic bullets was the early use of an embedded media player that people could copy and paste into their blog or Website.  This proliferates a video story and turns blogs and other Websites into distributers…at no cost.  Everytime someone clicks play — no matter where they found the video — the source hosted on YouTube’s site logs another view.  This is what’s allowing people to become “we the media.”

More video sites offering this, and even companies are offering their videos through  media players that can be lifted and shared.  This shows a willingness to try new ways of reaching more people and possibly making more money by sharing content — or giving it away.

There’s a lot of arguing and fighting about old and new media, and what’s the best way to move forward.  But what’s rising to the top these days — people and companies trying new things.  Exciting to see and I’m curious if “power of the people” might actually give companies, countries even, a competitive edge.  I strongly think so!  Magic and possibilities are sparked when a variety of people are involved in the process, as long as clear goals and good intentions are spelled out.

I have been embedding PodTech’s elegant player ever since I started blogging here a few months ago.  In fact, being able to embed a video & audio player right into my blog posts was a major reason I finally started blogging publically.  It allows me to really participate more.  Rather than just posting my rants and deep thoughts, I could actually show examples of what’s influencing me and others. 

While checking out Brightcove today, I watched a video of musician Regina Spektor — what a great voice, what a great song!  Here’s Brighcove’s embedded player:

<embed src=’http://admin.brightcove.com/destination/player/player.swf&#8217; bgcolor=’#FFFFFF’ flashVars=’allowFullScreen=true&initVideoId=361418447&servicesURL=http://www.brightcove.com&viewerSecureGatewayURL=https://www.brightcove.com&cdnURL=http://admin.brightcove.com&autoStart=false’ base=’http://admin.brightcove.com&#8217; name=’bcPlayer’ width=’486′ height=’412′ allowFullScreen=’true’ allowScriptAccess=’always’ seamlesstabbing=’false’ type=’application/x-shockwave-flash’ swLiveConnect=’true’ pluginspage=’http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash’></embed&gt;

kenekaplan PodTech, Social Media, Uncategorized

Tom Foremski Signs with the PodTech Network

A match made in social/new media heaven. Me and others at Intel have learned a lot working with Tom Foremski and PodTech. It will be interesting to see what’s to come. Tom has huge respect as a journalists and visionary, and John Furrier is riding teh crest of the wave by pulling together great talent that’s forging how media and storytelling will be shared in the years to come.

[podtech content=http://media1.podtech.net/media/2007/03/PID_010749/Podtech_Tom_Foremski_07.flv&postURL=http://www.podtech.net/home/technology/2572/tom-foremski-signs-with-the-podtech-network&totalTime=133000&breadcrumb=eaaef1d3-f134-487b-84fc-9cc1f14c342d]

kenekaplan Intel, PodTech, Uncategorized

Intel Unveils New 45nm Architecture-Nehalem

Intel living legend Pat Gelsinger is engaging. He sucks you in and takes you for a ride through the wonders and complexities of chip technology innovation. Pat’s vice-grip handshake and all present greeting got things started today before I got to sit down with him and PodTech’s Jason Lopez, who had visit the Penryn team at Intel’s Hillsboro, Oregon site back in January. This is a conversation about whats to come and about how we’re all movin’ ahead with every tick-tock of the clock.

[podtech content=http://media1.podtech.net/media/2007/03/PID_010728/Podtech_Intel_Pat_Gelsinger_45_nm.mp3&postURL=http://www.podtech.net/home/technology/2558/intel-unveils-new-45nm-architecture-nehalem&totalTime=770000&breadcrumb=71b2ddd6-b066-4ead-b6bb-a3d73e9e74c4]

kenekaplan PodTech, Uncategorized

Talent Can Cross Species

Loren Feldman is classic and this great. You decide:

This was scripted and the dog is the star.

This is another Loren Feldman off-the-cuff creation but this time in front of a live audience.

The dog ain’t gonna be no blogger until he get’s some biscuits! Put up, or I shut up.

Maybe this pooch is smarter than the average blogger.

Loren might want to quit PodTech and follow this puppy to fame.

[podtech content=http://media1.podtech.net/media/2007/03/PID_010687/Podtech_mongo_offer.flv&postURL=http://www.podtech.net/home/technology/2531/talent-can-cross-species&totalTime=70000&breadcrumb=CRparent.1175043523.79]