Rohit Bhargava turns the online resume into a living social document. His example may not be fore everyone today, but it’s worth giving it a try. And keeping it fresh seems easy necessary. Brings the real you into real-time.
Here’s Rohit’s social media bio.
In his New Rules Communications, Tom Foremski looks at Technorati CEO David Sifry’s latest quarterly report on the state of the blogosphere.
The report shows the number of blogs or posts per second — 1.4 blogs and 17 blog posts created per second. But consider the distinction between blogs and mainstream media:
…information not shown in our data but revealed in our own user testing in Q1 2007 indicates that the audience is less and less likely to distinguish a blog from, say, nytimes.com — for a growing base of users, these are all sites for news, information, entertainment, gossip, etc. and not a “blog” or a “MSM site”.
Link to Sifry’s Alerts: The State of the Live Web, April 2007
Two things:
- If you take a look at the top “blogs” they are all written by media professionals, so do they qualify as blogs? I use a blogging platform to publish, but I don’t think of myself as a blogger–I am a professional journalist.
- Mr Sifry points out that users distinguish less between mainstream media and blogs–then why is Technorati still making this distinction? It’s all mediasphere…
Tom’s New Rules Communication sponsor http://blog.cohnwolfe.com/boomerang/
A link to Paul Dunay‘s blog came my way from friends who hear this a lot — what’s the ROI for podcasting and blogging? Every day it’s getting easier to answer. Today we say there’s a price for not doing it. Tomorrow, we’ll be able to better show the value of engaging people…of alloing people to engage on their own terms and time.
Hightlights from Paul’s post on Calculating ROI on Web 2.0 tools:
But there are ways to calculate return on your Web 2.0 investment. For example, for your blog, first get some highly targeted CPM numbers, such as you would when buying ad placements in any homogeneous community. Second, think about what it would cost to hire a dedicated company to just do WOM advertising for you. Next, think about the relative change in Net Promoter Score (NPS), and how that might be valued. Add these up, and it’s a compelling figure.
Another way to think about it is to start thinking less about ROI and more about Engagement. My theory here is I only care about 2 measurements: conversion events (like a registration, download of podcast, post to a blog or wiki) and the path a customer or prospect takes to get there. That’s all I care about right now. Why you ask? When a customer participates they become more engage and invested in your brand.
I found this first on Todd And then learned more from Down the Avenue (both cool sites!).
Business 2.0’s Erick Schonfeld writes a reflective blog post about the value of Web 2.0 start-ups and as a reference point, incorporates an ecosystem slide that was created by client eSnips‘ CEO Yael Elish recently. Click on the image to enlarge it.
Nice to see our friends Jeremiah Owyang and Rohit Bhargava next to each other in the top 40! Lots of great people on this list are helping many people like me learn a lot. Thanks!
Here’s the list of 150 most influencial marketing bloggers by Todd And and here’s Todd describing the list, which is now updated live in real time!
It’s been about nine months since Bill was interviewed by PodTech’s Jennifer Jones. She’s asked us to give her an update in April. Here’s Bill giving his snapshot of Intel’s Podcasting and new media efforts.
Text from PodTech: Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand.
[podtech content=http://media1.podtech.net/media/2006/07/PID_000747/Podtech_Podcasting_072006_Marketing_Voices_Bill_Kircus_Intel_PodTech_2006-07-31___home.mp3&postURL=http://www.podtech.net/home/technology/902/podcasting-power-intel%e2%80%99s-innovative-use-of-social-media&totalTime=834000&breadcrumb=CRparent.1175490677.81]
Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with PodTech’s Marketing Voices host Jennifer Jones about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” place for technology news, Rivera talks about his role as founder, and what he believes are the sites greatest assets.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010741/Podtech_Marketing_Voices_Gabe_Rivera.mp3&postURL=http://www.podtech.net/home/technology/2591/gabe-rivera-founder-of-techmeme&totalTime=408000&breadcrumb=0cc993ba-c48f-469b-a774-6681dfd2084a]
I was thinkin’ about the swirl. Then I saw a comment by SiliconValleyWatcher’sTom Foremski, something I’ve read several times before but it hit me anew. He wrote:
Ken: That’s exactly it, it is about MSM and citizen journalism …and… what I call “smart machine media” in a holy trinity of sorts 🙂
I’m down with that! These are three engines being driven by people, but people from different positions, perches and allegiance. Differencesare likely to remain, but they’re all coming together on a level playing field where discussion, sharing and open, honest communication keeps lots of light on the truth. Sure there is a need for anonymity, but maybe only in the face of true fear, oppression and when it comes to protecting the live(s) of others/many.
Back to the holy trinity of sorts. I visited the eBiquity blog, run by the UMBC eBiquity Research Group consisting of faculty and students from the Department of Computer Science and Electrical Engineering (CSEE) of University of Maryland, Baltimore County(UMBC), located in Baltimore MD. This is where I found this good explorationof MSM, or the mainstream media, and how mainstream politicians view and use them along with the blogosphere. Their conclusion:
MSM is influential and there are selective preferences of each community towards different sources. Some of the sources that are categorized under MSM in the dataset almost have a blog like quality. As people rely on blogs for information and opinions, the indirect influence that MSM sources (and perhaps, its biases) can not be ignored. While blogs and MSM seem to almost have a symbiotic relation, (IMHO) this election season might see a fierce competition between the two.
Many will be watching, and more people than ever will be participating!
I enjoyed Ariana Huffington’s News 2.0 first-hand take on how newspapers are going away, but not so soon. Here are some of my favorite parts, and a comment I left on her blog.
Those papers that wake up in time will become a journalistic hybrid combining the best aspects of traditional print newspapers with the best of what the Web brings to the table. We’re getting a glimpse into this hybrid future in so-called Old Media places like the Washington Post and the New York Times, and from New Media players like Josh Marshall’s Talking Points Memo sites. And, of course, that’s exactly what we’re trying to do with the Huffington Post.
Another old school behemoth that is embracing the digital future is the New York Times, despite its dunderheaded decision to hide Maureen Dowd, Nicholas Kristof, Bob Herbert, and co., behind TimesSelect (more on this in a moment). Drawing over 13 million unique users a month, the venerable Gray Lady is actually on the cutting edge of digital innovation, including Times Reader, which presents stories online in a format that approximates the experience of reading the paper’s print edition (combined with the search and flexibility bells-and-whistles of the web), and MyTimes (currently in beta), which allows readers to aggregate their favorite news sources and blend them with content produced by the Times, creating a single, custom-made digital super-paper. How serious is the Times about pushing the innovation envelope? It’s hired Michael Zimbalist, a former Disney imagineer, to oversee the company’s online research and development. That’s serious.
Chomping down on a story and refusing to let go is what bloggers do best. And while the vast majority of material that ends up being blogged about still originates with a mainstream news source, more and more stories are being broken by online news sources — a trend that will only continue with the growth of sites like TPM, Politico, TMZ (hey, the Mel Gibson and Michael Richards stories were big news), and HuffPost, where we are ratcheting up our commitment to original reporting, investigative reporting, and citizen journalism, in which our readers act as adjunct reporters — additional eyes, ears, and boots, or stiletto heels, on the ground, ferreting out news and underreported stories all across the country.
So stop writing teary-eyed eulogies for newspapers. The only thing dead is the either/or nature of the musty print vs online debate. The shifting dynamic between those two forces is exactly like the relationship between Sarah Conner and the T-101 in the Terminator movies. At first, the visitor from the future (digital) seemed intent on killing Sarah (print). But as the relationship progressed and the sequels unspooled, the Terminator became Sarah and her son’s one hope for salvation. Today, you can almost hear digital media (which for some reason has a thick Austrian accent) saying to print: “Come with me if you want to live!”
The hybrid future is kicking down the door. It’s time to let it in and fully embrace it.
Blow is my first comment ever left on the Huffington Post, or see it here.
The blending of new and old. That’s like four generations all living together under one roof. While we’re all reading a lot more stuff, the old and new media are both fighting and crying over why they’re not making a lot more money. Moral of the story/sign of the times = Maybe we’re all doing more stuff and not making more money from it. Bottom line is we gotta help divided sides team up and move ahead swiftly with an open mind’s eye on efficiency, economy, magical power of people and potential for things to come.
By: kenekaplan on March 29, 2007 at 08:00pm
Our Global Communications Group at Intel is fortunate to be working with Rohit Bhargava. We have much to learn and so many new steps to try, and Rohit is a great social media dance partner. In his March 26, 2007 blog post, he shares 10 Ways to Improve Your Blog Karma. Here they are in short form:
Good behavior tips for everyday life. This is how to focus on movin’ ahead quicker and more constructively.
Go here and see Rohit’s lists of Social Media tip.
Movin' Ahead 