My Quick Take on Content Curation

Baseball card of Pete Wood.
Image via Wikipedia

Smells like a trend, but it’s something people have been doing for a long time, only the tools are changing, sparking all kinds of inspiration.

Forever people have been curating things they care about like albums, CDs, art, books, baseball cards.. Nowadays I’m collecting more things online from news, info on particular topics, photos and videos thanks to Internet tools Flipboard, Twitter, StumbleUpon, Facebook, Pearl Trees.

One of my favorites is Scoop.It, who asked me to describe what inspires me to curate and share my interests.  Please give it a read and let me know your approach to curating.

Lord of Curation Series — Ken Kaplan

What is curation to you?

Curation is an act of discovery and expression that collectively, at anytime, reveals a digital mosaic of who you are and who you are becoming. I curate news articles, tech reviews, tips for photography and video making, and stories about people doing innovative things. This is content I identify myself with or want to be identified with and share with the world.

When I was a kid, I liked collecting baseball cards. I’d aim for getting as many different cards depicting my favorite players. Next I’d work on getting each player to complete the roster of my favorite teams. Curating content stirs inside me a similar desire to collect, absorb, organize and share or trade with friends. When I’m curating information and media online, I’m collecting bits and pieces of I need to grow my interests. These pieces somehow reflect of my personality, values and knowledge that I’d like to share with the world.

-What is your best curating secret?

My curiosity and appreciation is revealed through content I curate. Learning from and sharing with others is the best part of anything worthwhile in the world. The secret is to remember what it feels like to inspire and be inspired.

-How has curation enriched your social media experience?

Curating is a love-of-information sport that at times has been bittersweet. It has drawn me away from my love for reading newspapers andmagazines, yet it has introduced me to interesting people who are on the pulse of topics I find important like video production, photography, journalism and the tech industry.

Reading or consuming then actively curating content takes time, but now this can be done seamlessly if not simultaneously. Consume and curate is the new read, rip and share that I still do when I read newspapers or magazines.  The difference is speed and scale: read more quickly and share with more people. Digital curation is allowing me to read and understand more than ever. I’m also collecting, organizing and adding my own relevance and insights then sharing with anyone who shares my interests. On the flipside, I can try to sharpen or balance my point of view by looking for curated content that is critical to my tastes.

-Movin’Ahead demonstrates your great knowledge and interest for the Italian culture. How did this topic become your passion?

Italy is a special place in my life because of the true love in my life, my wife and children. My wife was born and raised in Italy, while I’m a Northern California kid. Together we face the challenges and benefits of a bi-cultural family.

My blog was born out of a deep seeded desire for working things out and moving ahead to the finer things in life. Getting stuck or bogged down by confrontation, opposing views or filibusters often can crack open opportunities for thoughtful criticism and reflection, but inevitably things move ahead. Keeping in mind the finer things in life — past, present and future – helps me move ahead in the right direction.

With some regret, I have done less thoughtful writing and more whimsical photo and video sharing on my blog. But one constant theme in my blog through the years has been my fascination with Italy’s amazing culture and awesome eye candy. Each year, we visit family in Italy, typically spending summers in Calabria, where tragedy, comedy and history are part of daily life. One of my dreams is to visit many of the small towns across Calabria, capturing photos, dialect and folklore that make each place unique then write tight, visually telling stories that inspire more people to come see for themselves. Someday!

Facebook News Feed Insights from Intel Fan Page Manager

This a great interview with one of Intel’s social media center of excellence stars, Ekaterina Walter. We we inherited the Intel Fan page created by real fans and grew it whimsically, Ekaterina put research time, smarts and her personality into helping the Fan Page grow by what I believe is 100 times since she grabbed the reins.
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Ekaterina: Nowadays it’s all about news feed optimization.  It’s almost becoming the equivalent of SEO for Facebook.
For those folks who are not really familiar, news feeds display the most popular stories on Facebook. According to Facebook, 0.02% of stories actually make it to the news feed, which is rather scary if you look at it as a marketer.
They told us they want to stay on top of technical news.  They want to be the first to know about Intel products that are coming out and what we were up to in general.
They also liked the fact that they can chat with their fellow geeks and ask them for all kinds of advice about how build their own system.
Because of the news feed algorithm and the engagement they call fan growth, the higher the engagement with you (which are likes, comments, etc.), the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.
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Ixnay on Perpetuity

Even the Three Stooges knew nothing lasts forever.  They Ixnayed lots of things, trivial and series.

Even in journalism school I learned about loaded words like “should,” “never” and “forever.”

Maybe many of us learned the meaning of forever from classical Greek philosophers, or some Latin-based proverb.

I certainly believe in God and loving my family forever, so there is something to the “everlasting-ness” of forever.

But even I learned from my work at Intel whenever the History Channel or another broadcaster asked to use our Intel b-roll footage and have us sign away rights for “perpetuity.”

We always inxnay perpetuity and add an adendum that allows us to review the final video every 10 years to make sure our footage is not being used out of context, or in a way that might cause problems for our company.

With this week’s (OK, for me I finally took notice) issue about Facebook’s Terms of Service, I found Rocketboom hitting the heart of the matter: never shouldn’t matter…well, unless it’s about the magic of never-ending love.

Connecting’s Getting Easier

When I joined Intel in 2000, many people were speaking in code. Not HTML, AJAX or C++, but using acronyms in between other English words. The English words…sure I got most of those, but BMK, FSB, SERP? WTF?!! One acronym I got immediately was that email from Andy Grove with these three letters: NFW. I think a simple no would’ve provide more brevity, yet surely less passion.

We’re all hearing about API and other social computing jargon (that’s what it is for many of us) about how we’ll be able to better interconnect our social media and social networking tools. For me, Facebook started the mad rush. Everyone’s creating applications that allow you to use things like Twitter, WordPress, Clipmarks, Flickr and other programs while you’re inside Facebook. It allows you to syndicate or unify the many Web 2.0 tools you use. I LOVE THIS STUFF!!

That’s why 2008 will be a year where we all find new reasons to use new socially juiced programs and fuse them together so we can aggregrate and feed content, but more importantly…so we can grow our social graph = connect to our friends and contacts through any social computing program we use. Unifying and empowering every tool you use at any particular time. Everything, everyone at your finger tips.  Better connecting, feeding and growing our social graphs.

Here’s a geeky video from Google describing what’s going on under the hood, driving new possiblities thanks to Open Social and the wonders of API (sure, we’ll have to tackle the ethical/privacy issues over time):

Social Computing Comrads Connect & The Next Thing You Know…

I had the pleasure of meeting Douglas Pollei at Intel headquarters the second week in November, just days before taking my sabbatical. We had a great talk about the state of corporate social media (can you say that?) that ended when we looked around and saw the once-buzzing cafetteria empty.

Douglas keeps a cool blog by night and for his day job he’s the VP of Internet Strategy and Corporate Development for IKANO Communications Inc., a portfolio company of Insight Venture Partners in New York. In other words, he’s a social media brother of another mother singing that same song about opening up, connecting and creating new opportunities.


We met through Forrester Research’s Jeremiah Owyang, who personally invited Douglas to check out the September Social Media: Friend or Foe of IT panel at the Intel Developer Forum. We exchanged emails — he even politely kept in contact after a very late response I sent after IDF — then during a business trip to Silicon Valley he saved some time for us to meet. If he were a vendor, I’d have respectfully declined, but the chance to explore accomplishments and conflicts about social media? No way would I miss a chance! Here are some highlights from our talk, as Douglas posted on his blog:

* Intel is seeking to involve more employees in the conversations with outside world. These employees must be not only observers but active contributors in the conversations, otherwise they don’t fully understand and move with the current. The IDF is a great example of the beginnings of this reach out and I believe it will continue to be.

* The intersection of the control and openness mindset creates conflicts in organizations. The true goal is to find the human intersections and how to understand, internalize, and communicate these findings going forward.

* Enterprises can create boundaries of communication, like a walled garden. Some areas are open and others are closed. The key is to organically let those with a voice contribute and potentially elevate these individuals to a higher status of job authority with regard to new media tools (social media, video, audio, etc..). When employees don’t reach out, it is comparable to being at the party and not talking to anyone but expecting value from it. You must mingle to be inspired and know the true and unscripted pulse.

* There will be many who will oppose these types of movements in a large organization but as they join in and see the value, many C’s including CEOs will be endorsers of the openness to know where to take the company, and how to raise stockholder value through innovation.

* VCs, private equity firms, and serial entrepreneurs are continually developing new media solutions that enterprises can adopt to enhance the communications with all channels of their business. Knowing the tech scouts who can see these in advance and know which products will win (and work) will be key to enterprises. Jobs descriptions in these areas are not currently on the enterprise org chart and so it is hard for many to understand their value. It is like telling someone to see a house built when only a floor plan exists.

We agreed to keep our conversation moving ahead. In fact, one thing we talked about was how I believe Intel has some wonderful stories to tell. Stories that are still coming together but will help directly connect Intel technology and innovation with social computing — from personal to commercial to developers and beyond. Intel’s new processor technologies can help people and businesses really get the most from Web 2.0, which seems to be growing and becoming more meaningful to everyone. Well, on the day Intel introduced it’s new Penryn chips — those featuring re-engineered, smaller, energy efficient, faster 45nm transistors — Intel CEO did it! Speaking at Oracle Open World, Intel CEO Paul Otellini (from ZDNet blog by Dan Faber):

“The enterprise is not immune from consumer trends,” Otellini said. Connectivity 24×7 and the need to socialize networks, as in Facebook, are key demands inside and outside the workplace going forward. “As this happens you need to think about how to rearchitect the infrastructure inside your businesses,” he added.

Otellini concluded that the “future in this sense is not very far away. The highly collaborative, interactive global social network is nearly upon us.”

It’s not a prophetic vision, but Otellini wants to make sure the Oracle crowd divines that Intel should be a core part of the rearchitecting of their businesses.

This is something many other companies are doing, or can be doing to help show how they’re relevant in making Web 2.0 and social computing more amazing and useful everyday.

Until we meet again, here is another topic we explored: Corporation being more human and actively finding their way in places like Facebook. This weekend I came across the Harvard Business Review’s “Why your company needs to be on Facebook.” Its was posted on November 9, 2007 by Charlene Li is a Vice President and Principal Analyst at Forrester Research. Cluetrain Manifesto? There’s no turning back. There’s moving ahead, integrating, being smart, providing reason and value every step of the way…never without passion and zeal for helping and connecting with others.

Facebook Fanboys: Are you Pro or Con?

Here’s the first part of the Graphing Social Patterns conference.

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Facebook Fanboys: Are you Pro or Con? part 2

Dave McClure will be on a Social Media Club, Silicon valley panel at Intel headquarters on October 22. The discussion will be led by Shel Israel — YES! Others include IT@Intel blogger and social computing expert Eleanor Wynn, Social Media master Jeremiah Owyang of Forrester Research, Jennifer Jones of PodTech’s “Marketing Voices” and BobDuffy of Intel’s IT community, Open Port.

Register to attend the event here and see the online Upcoming Events listing here.

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