This is a video I shot during a panel featuring a colleague I call Intel’s BlogFather, Bryan Rhoads.
When moderator Brian Solis asked for a social media guidelines guru, I suggested Bryan, who has been helping Intel get started with a family of blogs (2006-2007), drafting social media guidelines and a Digital IQ course to helps educate and share best practices across the company.
This panel included: Richard Brewer-Hay of Ebay, Bryan Rhoads of Intel, Tom Foremski of Silicon Valley Watcher and ZDNet, and David Gelles of Financial Times.
The talk showed that there is still much pioneering work going on, which means the next phase will be the settlers who implement newly sanctioned practices inside companies.
Will the SEC someday require companies to release appropriate financial information on a timely basis over Twitter and inside Facebook?
Whenever I see a new ad on TV for a company I like, I always try finding the meaning behind the meaning then I ask: did they say what they meant?
Today it’s about relating and being real while standing comfortably in your own shoes talking about yourself, what you do and what you’re all about. I think social media has been an enormously helpful vehicle helping people express ourselves, build capital in ourselves through what they do, what we share and how they comport themselves. This blog has helped me evolve in many ways.
That’s what I like most about the Sponsors of Tomorrow, the ad campaign that I got to help share with people interested in Intel. My favorite of the two videos is this one:
From the get go, the music cracks me up. Then I totally get all empathetic — or pathetic — because I think how geek-fired up I get walking down the hall at Intel headquarters on any given day and bumping into Pat Gelsinger or Silicon Photonics guru Mario Paniccia. They always stop, look me in the eyes, ask “how are you doing?” and reach out to give me a firm hand shake. A handshake from Pat nearly lifts anyone off of their feet like Bam-Bam from the Flinstone’s cartoons.
Tomorrow is not a waiting game. It’s a “let’s give it all we’ve got today” ideal for creative and innovative people I work with inside Intel. Yes we get to see scientists revolutionize transistors, shrinking them down, packing more into computer chips. Maybe it’s for the sake of keeping Moore’s Law alive, but I really think it’s because…well, we just can’t help it. We’re wired that way. We want to stimulate change that will improve what we already made. We’re restless about today, but confident we’re doing all we can to make the most of it.
That’s what makes Intel different from anywhere I’ve worked before. That’s what makes the place special and useful to so many industries. More things have Intel inside, from big computers to tiny MIDs, from local school districts to government agencies on up to NASA and other research centers around the world. More than anything, this is because our confrontational collaboration with ourselves, teammates, goals and resources. Make a mistake, fix if quickly and prepare better for next time. Or, sucessfully meet your goal, look for how to fix something then prepare for doing better next time. Relentless, but for some, for many reasons its worth it. Intel is worth it, thanks to the people inside.
As a father of two, it reminds me of my internal desire to lead by example, learn more by teaching, invest in future education and devote time and resources to making the most of today. That happens inside Intel every day, with an eye and value on tomorrow.
This or the “Oops” 30-second commercial certainly didn’t evoke all of this, but the meaning behind the meaning did get my wheels spinning. I think the Sponsors of Tomorrow theme struck a chord in me that is real, and promising. We all have heroes, but to become one requires being yourself, your best self, and sharing it with others, especially those with whom you share a common drive.
Intel culture and abilities are different, but the people inside for the most part share the same drive that motivates others to build a better tomorrow.
Here is some great news I got recently from InterAct 2008 — dubbed “interactive media event of the year, merging creativity with technology”:
“You are currently confirmed to speak on the “Grow Your Business Through Social Media” panel, scheduled for Tuesday, September 3o…in the Ronald Reagan International Trade Center Atrium Ballroom at 1300 Pennsylvania Aven NW, Washington DC.”
I get to join an awesome cast of mostly east coast masters of social media. In fact, there are two Intel Insiders: Brian Solis (my West Coast posse) and Somwhat Frank Gruber (East Coast boy at large).
Look for some lots of creative ideas mixed with grounded perspectives for how to help your company leap into this era of “opening up,” “connecting” and “growing together.”
Frankly, I’m fired up to be back in DC…although it’s the first time I’ve been here on a Sunday and downtown and the Mall is DEAD quiet, and so many stories are closed.
I dig the megalomania DC architecture, with one not-so tall, but grandiose building next to another trying to stand more more than its next door neighbor. The architecture is magnificent, with no building higher than the tip of the robust Capitol building. DC’s nowhere as awesome as Rome, but the knock off columned monuments and museums make Las Vegas look like a movieset.
I did get to spend time catching up over brunch with a great guy and mentor, Rohit, who’s another creative treasure of DC.
I’m looking forward to meeting Jesse and Jim. And spending the afternoon with Rohit, Brian and Frank, three guys who I don’t (I’m not the only one who doesnt’) get to see enough. A big thanks to Leslie Bradshaw for helping me get here.
Follow the InterAct2008 blog to get a flavor what what’s cookin’ in DC this week.
Well it makes perfect sense — what the ultimate bachelor party needs are some cool Intel chicks to accompany the cool technologies decking out this year’s sixth annual Esquire Magazine “Signature Space” — a.k.a Esquire House Hollywood Hills. Intel is teaming up with Lenovo to tech out the place and my work pals Becky and Kiesha will be on the scene, so I’m looking forward to some Twitter, Flickr and Inside Scoop dispatches. Here’s Kiesha’s first Esquire House 2008 post with details about the designers, celebrities and technologies she’ll be hanging with on the sun-baked, breezy Hollywood Hills.
I’ve been lucky enough to get behind the scenes for the past two Esquire Ultimate Bachelor Pads. Here are a few photos from Esquire North 2007 in New York.
Here’s a video showing the SWEET Harlem apartment overlooking New York’s Central Park, where I got to meet a San Francisco musical peace-hero, Michael Franti — yes, I have “hypocrisy is the greatest luxury” from Disposable Heroes of Hiphopracy burned on my brain!
I do miss writing and sharing things here on my blog. One thing I’d like to test out here is the code I get from TubeMogul, which allowed me to upload to several video sites my video interview with Steve Wozniak (note: the embed code from TubeMogul didn’t work in my WordPress.com blog).
Boz meets Woz is what we called it at the Intel Developer Forum. Larry Bozman is my mentor, the guy who hired me from KRON-TV to join Intel back in 2000. Boz keeps me tied to my broadcast roots. Here he askes Apple co-founder Steve Wozniak what Inspires him. I shot this just about an our after Steve spoke with NPR “Tech Nation” host Moira Gunn did a live stage chate with Woz in front of thousands of top engineers attending IDF on August 21, 2008. Steve shared so many stories and so much enthusiasm — wow! I was alsways a fan, but now I really have a great appreciation for the person known as Woz — he’s lovable, especially when he answers every curious question with his own angle, infused with his own force of enthusiasm and experience. I’m a sucker a great storyteller!
I shot this video for Intel’s Inspired By Education site, where you can join a great collection of peopel sharing their stories about what inspires them.
I will share more video I shot with Woz and Gunn in later posts, but for now, here are the links followed by an YouTube embed.
From Eric Dishman’s real and personal exploration into getting technology to heal the damaged healthcare industry.
Tony Salvador’s passion about people and how things fit purposefully into their lives, no matter what their background or where they live.
Research@Intel Day is second only to the Intel Developer Forum on my favorite Intel Events List. This year, I saw lots of healthcare projects and research into mobile technologies, like the video blog I posted about playing Second Life wirelessly using a small mobile Internet device.
Here is a compilation of some of the fascinating research projects that may somehow, someway help build next best computer chip.
Brian Solis shot this — our two computers — during the Intel Insider gathering, where everyone was tuned in…to many live conversations at one time. Twitter broke down often during the early afternoon.
But I don’t think anyone jumped onto their Plurk. Instead, we just kept hitting refresh on Twitter.
Came across this photo today Veerle Pieters on Flickr. Even a photo that’s two years old…it’s interesting to read the comments. This photo is from the Apple with Intel Inside TV add from 2006. The comments beneath the photo on Flickr get into how this TV ad was likely an original idea for the Postal Service. Excellent analogy for how a microprocessor works — but zillion times faster and more efficiently!
I use Chirp on one of my laptops. That screensaver pulls in photos from Facebook and Flickr. I find so many great photos on Flickr thanks to Chirp. I’m certainly spending more time on Flickr enjoying the amazing work and great comments.
Here’s the caption:
Starting today the Intel chip will be set free
Apple starts the Intel transition with a bang. I can imagine that this spot will raise an eyebrow or two at other PC vendors. The ad has the same kind of special vibe going as in the orginal 1984 superbowl spot. It’s like you have been doing dull stuff and now you’re free to let al that creativity loose. Music is done by Moby and is called “God moving over the Face of the Waters” Go Intel 🙂
A crazy week in Atlanta for my first trip to work at the Intel International Science and Engineering Fair.
We shared stories on blogs, social networks, Twitter, Utterz and video sharing sites to help participating science students and parents follow the excitement and amazing projects from the event.
This was truly one of the most inspiring events I’ve attended in a long time. To see so may young people with the spark in their eye, intelligence in their words and caring in their gestures. The science was out of the world but the students and teachers at the event lifted hope in me that our future is in good hands.
This solar powered robot vehicle was one of the many cool things I saw today roaming the floor at the Intel International Science and Engineering Fair. The RoVAAR, Robotic Vehicle for Automation Application Research is a project by high school senior Brian Michael Cherbak.
Movin' Ahead 