David Meerman Scott talks with Jennifer Jones of Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.PR is focusing more on public relations rather than media relations these days, but the meaning of Public and Media are both important and ever changing. It’s really about building and maintaining meaningful relationships.
There are lots of new rules out there, and this book hits an important moving target.
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