David Meerman Scott talks with Jennifer Jones of Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.PR is focusing more on public relations rather than media relations these days, but the meaning of Public and Media are both important and ever changing. It’s really about building and maintaining meaningful relationships.
There are lots of new rules out there, and this book hits an important moving target.
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2 thoughts on “New Rules of Marketing & PR”
I just wanted to say I am currently reading “New Rules.” I am new to the world of blogging and electronic media. I have read numerous books on marketing techniques, and thus far, I have found “New Rules” to be an excellent guide. I appreciate the advice, and do you reccommend any other blogs or sites to continue my education in this powerful phenomenon? Thanks a lot,
Great to hear! I gotta dive into “New Rule” pronto. I’m reading “The New Influencers” by Paul Gillin and I like his style. There are new modern classics like “Naked Conversations,” “Clue Train Manifesto” and even check out “The Corporate Blogger Book” by Debbie Weil. The prolific Seth Godin is another author and blogger to check out — his blog is here http://sethgodin.typepad.com/.
Reading is a great way to sit back and absorb, but also dive into Facebook, where you’ll find lots of interest groups that offer great information. It may even lead you to your local chapter of the Social Media Club http://www.socialmediaclub.org/
Also check out these blogs:
Jeremiah Owyang http://www.web-strategist.com/blog/
Rohit Bhargava’s blog http://rohitbhargava.typepad.com/
Keep exploring and following your tastes, fill up the RSS feeder and you’re off and runnin’. Looking forward to seeing your out there!