David Meerman Scott talks with Jennifer Jones of Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.PR is focusing more on public relations rather than media relations these days, but the meaning of Public and Media are both important and ever changing. It’s really about building and maintaining meaningful relationships.
There are lots of new rules out there, and this book hits an important moving target.
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I’ve been trying to encourage my wife to create a LinkedIn profile as she wraps up here Ph.D in Archeaology. Figured it’d help her create a living resume, connect with new people in her field, find work as a researcher or instructor, but even more…maybe find something other than teaching and doing research. Here is a good post I first spotted today in fresh spotlight on WordPress http://webworkerdaily.com/2007/06/15/20-ways-to-use-linkedin-productively/.