September 2007 – Movin' Ahead

September 23, 2007October 26, 2007 kenekaplan IDF, Intel, Intel Developer Forum, Photos

Intel Shot Luge

Intel Shot Luge, originally uploaded by mobil’homme.

The martini bar at Ducca inside the Westin in San Francisco. This was originally a party for press and analysts, but we turned it into an international social media bash. Bloggers from France to San Francisco, including Chris Heuer, Mike McGrath, Daniele Barbosa and cool Intel bloggers, too.

September 9, 2007October 18, 2007 kenekaplan Intel, open port, Social Media, Web 2.0

Robert Scoble “Hey Nows” Intel’s Josh Hilliker at Office 2.0

Picture 115, originally uploaded by jeremiah_owyang.

Hey, looks like that guy spilled Intel vPro on his shirt! Nice to see Robert Scoble advising Josh Hilliker how to eat right while enjoying social media.

Not sure either actually ate lunch — Scoble and Hillier have great, positive energy and are wonderful storytellers.

September 9, 2007 kenekaplan Uncategorized

The Two Bobs of Community Building

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Picture 113, originally uploaded by jeremiah_owyang.

Robert Scoble swaps stories with Bob Duffy of Intel’s Open Port IT community. Duffy and Intel IT pro Josh Hilliker got to meet Scoble and Jeremiah Owyang at the Office 2.0 gathering this week in SF. Wish I was there!

September 2, 2007 kenekaplan Intel, IT, Podcast, PodTech, Social Media, Web 2.0

Trying New Ways to Connect & Share

The move is on. Change is constant, but slow down when you can and see how things are happening.

The mad rush towards social media grows more momentous every day. It’s easy to get ahead of ourselves, running passionately just after truly realizing it’s time to change our behavior and shake our old ways.

A big ship turns slowly, but if many people can connect and paddle in sync…the ship can reposition more quickly. That’s what’s happening now. The step forward when Intel began blogging openly in January was followed by a few additional groups blogging, even from other parts of the world. They’re seeing the real value of participating through social media. They’re also learning first hand how to carry a forceful, engineer and ROI-based company out in the open among crowds of more people. There are groups of friends out there, sure, but there are also groups of not-so-friendly people and people who could really care less. But many of the paddlers believe the efforts have upside, the chance to better connect with friends, fans, families, counterparts, clients, governments, experts, interesting people, who can all can somehow help make the company better.

Moving from blogs to building communities is a way to spur the next wave for connecting and collaborating with others who have expertise and similar drive to advance technology. It might’ve been a good idea to join existing IT communities rather than try and build a new one from scratch — ala Open Port. But just look at the world and it’s many cultures, types of food and music. Look at the media. We’ve been seeing and hearing about major media consolidation, but to me media appears to be more fragmented than ever before (and now people are socializing media!). Compared with 10 or even five years ago, I have more choices to find what I really like on TV, Radio or the Internet. So let’s help build new communities and have the right communities intermingle where and when appropriate, and create bonds that make them stronger together. If some communities or parts of communities don’t grow, or even atrophy, then the efforts were no wasted. Instead, choices were made that didn’t click or add value to people who found what they wanted in other communities. Learn by doing and trying new ways to communicate better. Share passions and knowledge more freely and timely and from there the truth stands out.

Below are a variety of videos related to Open Port. They have similar flavor, but each video tries to connect with particular audiences. It’s good to remember that we have more things in common then not, but the more invovled we get, the more the world opens up — like the Powers of 10 (here’s the more official Powers of 10). And that is why I believe the move towards nurturing communities will be valuable, if and only if valuable content, discussions, resources, trust and insight are shared vigorously. Let the naysayers and ranters rail against trying. This is a time for building and networking, not time for over-strategizing perfection or clinging to status quo.

[podtech content=http://media1.podtech.net/media/2007/08/PID_012309/Podtech_Intel_Open_Port.flv&postURL=http://www.podtech.net/home/3953/intel-launches-social-media-experience-open-port &totalTime=267000&breadcrumb=de7009dd97a04f85ba7c2123de258fe3]

[podtech content=http://media1.podtech.net/media/2007/08/PID_012348/Podtech_IT_at_Intel.flv&postURL=http://www.podtech.net/home/3964/intel-unveils-online-it-community-itintel&totalTime=336000&breadcrumb=8d46785075aa456c92435b9a9c897324][podtech content=http://media1.podtech.net/media/2007/08/PID_012329/Podtech_MV_at_INTEL_Folsom.flv&postURL=http://www.podtech.net/home/3967/the-inside-scoop-on-launching-open-port-intels-it-community-site &totalTime=489000&breadcrumb=fd47ccfafb604ea99b4482d1c8fa73f8]

September 1, 2007September 1, 2007 kenekaplan Events, Intel, KenEKaplan, livecasting, Podcast, Social Media, Web 2.0

From Tactical to Strategical

I started blogging here to learn and practice…for who knew what would come? I’ve been helping the Intel Global Communications Group and others inside Intel better understand how to create stories for Podcasting for almost two years. Prior, many others were Podcasting and sharing their wisdom about using social media — pioneers like Josh Bancroft and few others.

Note: Josh just encouraged me to get my own domain and hosting, so this blog will be movin’ ahead to http://www.kenekaplan.com, if things go well this weekend.

While other groups were experimenting, the corporate PR team started doing audio Podcasts at the Consumer Electronics Show (CES) 2006, working with PodTech. We quickly moved into video Podcasting. We already had broadcast (TV and Radio) writing and production skills, but together with PodTech our team began learning how to share our stories online. It’s much different than TV and radio production — and I’d say more fun!

We learned how to tag, create categories and link to related stories. This helped us build — literally link — one story with the next. We moved from tactical to strategic…or from trying to doing things to actually asserting thoughtful purpose. The purpose of telling good stories that we believed would be interesting to our audiences, with full intentions of sharing stories so they could be shared among any online discussion people might want to have — bloggers, journalists, investors, consumers, clients.

Jump to this month. I’ve seen the momentum growing for a long time, but this month Intel stepped further ahead into social media with our Intel Developer Forum planning efforts. Our plans were rolled straight to the top of Intel. Plans peculated by several teams teaming up resources, ideas and energy to share the experience we’ll be having at IDF. We’ll have more tools and ways to connect and share with our audiences, who will also have new ways to participate with IDF — a gathering of top engeineers and companies from around the world learning how to build future technologies based on the latest Intel chip designs and technologies. Look for more video, live blogging and even livecasting using UStream.tv.

This year I helped compile guidelines and an Intel University course about Social Media. The aim is to encourage every Intel worker to participate and to do so freely and smartly. Guidelines are based on long-standing employee codes of conduct, but we put things into context and provided some do’s and don’ts. Many of us truly believe having many voices participating is better than having a select few. And that group of “many of us” is growing and some are even getting new official roles as evangelists and leaders. These energized people are putting in great work to help bring great social media tools to more people inside Intel, including Intel IT pro and original blogger Jeff Moriarty. This is how we can change and improve things, by getting our people to connect more freely and flexibly with their audiences and communities.

This post is turning into a long tale/tail, but it’s analogous. This week I wrote my first official Intel blog post “Where IT Pros Talk Shop,” which features a video I shot and edited. While working on so many things on so many fronts, it’s good to celebrate victories and steps that show progress. Things that show we’re movin’ ahead! I’d say now things are leapin’ ahead.

Next, much attention will need to go towards communicating and understanding core audiences and audiences that welcome us and value what we can give and take.