I found this inside Ning‘s Education Group. Amazing!! There are a few other cool videos in Ning’s Education group, including tutorials on Twitter and this one with Sir Ken Robinson, a mind expanding author who I first heard of from his presentation at the annual event Ted.
“There is an enormous amount of creativity.”
“It’s an extraordinary time, when we really don’t know what’s going to happen next.”
“Everyone has an interest in education.”
di sole e d’azzurro, originally uploaded by tribalbob.
This is not a far drive from where our family stays in Pizzo, Calabria. The yellow cactus fruit, clear blue water and dreamy yachts…I gotta get there and bring my camera!
Getting a Google Alert monitoring your name is essential. Made sense when I heard Intel blog pioneer Josh Bancroft mention it over a year ago. And it proved exceptionally useful and quick this week at the New Comm Forum 2008.
Rohit was hosting a panel on new communications strategies called “The Future of Marketing & Advertising” featuring:
Neil Chase from Federated Media – publishers and networks
David Takheim from Six Apart – platforms and publishing toolsKen Kaplan — me — offering stories from inside Intel
In keeping with the fast and real-time world we’re living in, Rohit encouraged the panalists to keep it raw and share their own insights. On the morning of the event, he sent out this blog post listing questions that could help shape the discussion. About one hour later, Neil and David arrived inside the room ready to go. One of the first things both guys said was: “Thanks for the questions, I just got them in Google Alerts.”
For me, this was the first time I saw Google Alerts work so well, in a timely manner. I’ve used Twitter for quick hook ups before, but this showed the power of blogs, search engines and being tapped into what’s important to “you.”
The panel was well attended with a fully engaged audience asking great, real-work world questions by the likes of Tim Marklein of Weber Shandwick PR and Jennifer McClure, maven of the Society for New Communications Research and the wonderful host of NewComm Forum event. Here’s what Rohit had to say after the panel:
I really enjoyed hearing from Neil and David what’s working and how much hard work is going into to relationship building, making connections and helping more people learn how to use new tools. At Intel, we’re trying a lot of new things thanks for my pal David Veneski teaming up with Federated Media. And Six Apart seems like a part of the Intel family, and continues to try new things, building new services into blogging platforms.
The event pulled together some great people, including Tom Foremski, Shel Israel, Joseph Jaffe , Katie Paine , John Cass (I had the pleasure of meeting — see earlier post), Shel Holtz , Todd Defren , Brian Solis, Geoff Livingston and Giovanni Rodriguez.
The New Comm Forum is an event brimming with good arguments and storytelling that help communication pros see where they are, how they got there and how to move ahead…with a little help from our friends.
Authors & Action Heroes at Web 2.0 Expo, SF08, originally uploaded by KenEKaplan.
There were many highlights from the Web 2.0 Expo:
The best part was getting to hang out with people like Rohit Bhargava and Tim Ferriss. Sure they’re authors (Rohit’s new book “Personality Not Included” and Tim’s 52 week NY Time top seller “Four Hour Work Week“), sure they’re idea guys…but they’re livin’ life and sharing ideas and best known methods with those who care and want to learn.
Web 2.0 Expo is not just about social media and the technologies behind it…it’s about the people and how they’re using the technologies to lead they way. And they way things are going, human behavior and personality is changing for the better as we share more, try more, do more of the things we’re passionate about.
This sponsorship has proven to be a great story to tell how we can aggregate and emphasize blog posts and conversations around topic important to Intel. Sure Intel is blogging and connecting with others in communities, but there are many great conversations out there that are great to collect and watch. And bringing related blog posts and information from Intel experts near this collection helps create the association…and makes it easy for readers to dig deeper, learn more about the topics of interest.
To me, this is a similar example to the widget Tom Foremski created for my team. It features a Podcast player and feeds from Intel blogs, all updated dynamically whenever a new video, audio or text story is published. My Intel team sponsors Tom’s SiliconValleyWatcher site because he covers the topics and talks with many of the people we’re interested in. Plus, we have a long history of working with the trusted journalist turned writer/video blogger on the enterprise scene.
Both the PopURLs and SiliconValleyWatcher sponsorships have helped us visualize new directions we can take — advertising conversations vs. inactive billboard ads. These are steps I believe will suceced if they are mutually beneficial, cost effective and truly add value to audiences enjoying new media.
Tags: siliconvalleywatcher, popurls, intel, social media, aggregating
John Cass and Chris Brogan, originally uploaded by David Alston.
John Cass had some great lunchtime stories up in Sonoma County during my visit to the New Comm Forum on Thursday. He’s got a cool project looking at Fortune 500 companies and their blogging efforts. I’m looking forward to learning more from his work…and his Twitter tips!
Looks like John and Chris Brogan explored some shocking territory at Web 2.0 Expo — check out this review of Web 2.0.
Chris Brogan and Tim Marklein, originally uploaded by David Alston.
At the Web 2.0 Expo and New Comms Forum this week, I got to hear many great stories and the stortellers behind them.
During a panel I was on at the New Comms Forum on Thursday, Weber ShandwickPR guru Tim Marklein asked the question that hit home for me: money resources are moving to social media, but what about people resources? For Intel, it started as little money and a small community of passionate employees trying new things and sharing experiences. Then marketing put more resources and helped build tools we could all use. Now advertising is in the game…and I believe we might benefit from having more people resources our connecting with others through social media…and integrating and leveraging what others inside Intel are doing. We’re all still building, but we have lots more experience and resources in the social media world. So much more to learn from others.
After lunching with Tim, Tom Foremski and others at the New Comm Forum, my “Personality Not Included” guru Rohit Bhargava and I hit Web 2.0. That’s where I finally met Chris Brogan, David Alston and Richard McInnis. What a great bunch of energy and wit. I got to learn more about Radian6‘s online monitoring magic.
I’ll share more details in posts this weekend. Met lots of new people, enjoyed story sharing and got inspired for what’s to come. What a week!
Groundswell Books, originally uploaded by Forrester Research, Inc..
This photo was taken at the Forrester Research Marketing summit this week — really wish I could’ve been there. But I did follow some of the action Jeremiah Owyang shared on his blog.
Forrester shared a copy with me — it arrived from Boston a few weeks ago. I gotta get into it. My Intel buddy Neil is approaching chapter three and he gave me the thumbs up.
I got to help Charlene Li connect with some Intel social media pioneers, including Josh Bancroft, who told how he created Intel’s first company Wiki called Intelpedia.
copia24ya, originally uploaded by KenEKaplan.
I see these fruity sweets in windows in every town in southern Italy. Today, my wife is making them herself for the first time. She has the molds, but only “half” molds. If she fuses them together will they look as good as these?
Movin' Ahead 