Social Media – Page 4

April 12, 2008April 12, 2008 kenekaplan Books, Marketing, Photos, Research, Social Media, Web 2.0

Groundswell’s on My Bookstack

Groundswell Books, originally uploaded by Forrester Research, Inc..

This photo was taken at the Forrester Research Marketing summit this week — really wish I could’ve been there. But I did follow some of the action Jeremiah Owyang shared on his blog.

Forrester shared a copy with me — it arrived from Boston a few weeks ago. I gotta get into it. My Intel buddy Neil is approaching chapter three and he gave me the thumbs up.

I got to help Charlene Li connect with some Intel social media pioneers, including Josh Bancroft, who told how he created Intel’s first company Wiki called Intelpedia.

$Charlene Li at Forrester\'s Marketing Summit in APril 2008, about a month after the release of \$

April 7, 2008April 12, 2008 kenekaplan Intel, Marketing, PodTech, Social Media, Web 2.0

Intel’s Bob Duffy on Stage at Web 2.0 Expo in SF

My pals inside Intel are looking forward to Web 2.0 Expo, April 22-25 in San Francisco — follow the event blog here.

I’m hoping many (at least those based in or near the Bay Area) get to be on the scene. For sure, one great Intel community guy will be there — Bob Duffy.

Bob’s in my social media posse, and he has been helping Intel move from blogging into communities and helping experts get more involved off of Intel sites, where IT pros, consumers and other tech lovers might be asking for insight that Intel can share. He helped compile data, tools and experts to legitimize Intel’s branded community for IT Pros called Open Port. He’s now climbing the ladder to get a better view and help other groups and community minded managers benefit from best practices, and to integrate with existing and ongoing community efforts. For me, he’s in the right place in the right time — for him and for Intel. He’s a listener, participant and skilled at crystalizing powerful notions blended with data to help teams break down silos, harness expertise, ignite interest in activities beyond those inside Intel… He helps us move ahead because he’s thoughtful, inclusive, he’s involved online and takes time to meet and share interests and insights offline.

Sometimes, I see Intel trying to create products or solutions that will meet future demands. There may not be a huge need today for “Dunnington” 6-core processors because many applications are even multi-threaded to take advantage of dual core processors — but there’s tons of working going on to help get software to work ever better with new hardware. On the other hand, things like data security defense and power efficiency needs are top of mind, but often many don’t know that Intel engineers and products can help. New features are being built right into the latest chips at a faster, more predictable rate than ever before (i.e Intel’s “tick-tock” method of new chip design followed by new cycle of product process improvements followed by new chip design…).

This is where Intel marketing teams can step in and help. Finding the right communication tools and identifying pools of conversations can connect Intel technology experts with the growing number people and companies who might benefit from what Intel insiders are working on.

Here are some examples of IT stories and topics Intel experts are exploring on Open Port.

Here’s Bob talking in August 2007, just before the virtual doors were opened at Open Port

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Bob will be joining the social computing wiseman, Forrester Research’s Jeremiah Owyang, on this day two panel:

8:30am – 9:20am Wednesday, 04/23/2008 “Community Building: Good, Bad, and Ugly”

Dawn Foster (Jive Software), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld). A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly. Read more.

Full schedule of Web 2.0 sessions here.

During Web 2.0 Expo, I’m also looking forward to seeing the winners of CNET’s WebWare 100.

Hope to see you at the expo Tuesday or Friday. That week, I’ll be joining Ogilvy’s Rohit Bhargava at the New Communication Forum April 24 at 10:00 a.m. PT. Rohit is moderating a panel called “Future of Marketing and Advertising.” More on the New Comm Forum in a future post. I’m looking forward to catching up with Rohit after giving birth to a timely book called “Personality Not Included — Why Brands Lose Their Authenticity and How Great Companies Get It Back.” Learn more on his great blog.

April 3, 2008April 3, 2008 kenekaplan Events, IDF, Intel, Intel Developer Forum, Photography, Photos, Social Media

Us Taking a Photo of Us with a Gigabyte MID

Us taking a photo of us with a Gigabyte MID, originally uploaded by Hugger Industries.

Hey, that’s an Intel Atom processor Gigabyte mobile Internet device in their hand!

This is a good visual because it shows what I’ve been seeing in my minds eye: new mobile Internet devices will make ultimate social media swiss Army knives we can bring anywhere to capture and share your stories, photos and videos quickly.

And then WiMAX will come!

Cool shot from my S 🙂 pals Byron and Jason! Bravi!!

April 3, 2008April 3, 2008 kenekaplan Events, IDF, Intel, Intel Developer Forum, Photos, Social Media

Josh Bancroft @ IDF2008

Josh Bancroft @ IDF2008, originally uploaded by Hugger Industries.

The hardest working man in socio-business! Josh Bancroft inspires by doing and being involved and it seems he’s always there to help you reach higher ground. He is a very special person. One to whom I’m grateful. A legend in my social media posse.

Here is in Shanghai working his magic at the Intel Developer Forum on April 2, 2008.

Here’s a link to a cool blog post he did while packing up his social media gear before hitting the airways to Shanghai.

March 27, 2008 kenekaplan Blogs, Intel, KenEKaplan, Social Media, video, Web 2.0

Hey, Mom…I’m on GlobalNeighbourhoods.TV!

I’ve spent most of my career behind the scenes helping others get in the the groove for appearing on TV and radio. When it makes sense…I’ll step in front of the camera and share things I know. So after helping Shel Israel get time for a video interview with Intel CEO Paul Otellini, my Intel pal Laura and I got to spend time with Shel showing him the Intel Museum and sharing some of our favorite stories about Intel…the 40 year old company that’s still a disrupter, still bustin’ out innovation from every core.

Shel wanted to learn from Paul if internal blogging was having any change agent impact inside Intel. He learned that it was, and we got to hear Paul share some personal stories — past and visionary — about the evolutionary impact of new technology on human communication. From the days before companies had computers, faxes, even phones…to the unleashing yet connected work-lifestyle brought on by laptop computers. What’s next? The 3-D virtual worlds where people and things can interact together from almost anywhere, anytime. Paul was really into the conversation, and inspiring!

What I wanted to do wanted that day? To get to know Shel better, and champion the grassroots social media activities of some great Intel pioneers like Josh Bancroft…and to share the groundswell momentum today we see as more employees are participating with social media and social networking. And we’re all — pioneers and newbies — still learning tons and sharing nuggets of knowledge with our growing social media posse every day (a recent post and some photos of my Social Media Posse).

Several years ago, when I first started hearing about blogging, someone pointed me to Shel Israel’s site. I immediately enjoyed the topics he covered with wit, insight and a conversational style. Then I had the pleasure of attending a social media session in 2007 hosted at SAP — that’s where I first got to meet Shel. I kept checking into his blog every once in a while and was curious when he started his SAP Global Survey about the use of social media around the world (see Shel on “Marketing Voices” with PodTech’s Jennifer Jones). Note to self: submit my answers to the survey!!

I was unable to embed the videos here, but click this link to Shel’s post where you can watch the first three videos he produced for the new FastCompany.TV.
Shel describes his Intel segment like this:

If you think of the universe of technology—and for that matter-social media, Intel seems to be constantly at the center of it. The devices we use, what we see on them, the companies that provide them, almost completely depend upon Intel for the processing power needed to make it work.

I spent some time with Paul Otellini, who became Intel CEO, after moving up the ranks for 30 years, and with Ken Kaplan, one of Intel’s most passionate social media enthusiasts.

This clip will give you some idea of how Intel is using social media internally and at least a hint of where Otellini thinks it will go during his daughter’s lifetime.

March 25, 2008 kenekaplan Measurement, Politics, Social Media, Web 2.0

Nielsen on Obama & Clinton’s Use of Social Media & Social Networking

[podtech content=http://media1.podtech.net/media/2008/03/PID_013477/Podtech_Marketing_Voices__Interview_wi.mp3&postURL=http://www.podtech.net/home/5040/social-marketing-insights-from-the-obama-and-clinton-campaigns&totalTime=825000&breadcrumb=5b3d61dacdfc453090bb26d454de1e80]

Today I joined my pals on Intel’s integrated social media team for a presentation by Nielsen’s BuzzMetrics team. They shared their year-long look at online mentions of Intel. What I saw was that Intel had over 6 million mentions online from groups, communities and blogs. There were spikes during events like the Consumer Electronics Show and the Intel Developer Forum, but what I saw was a steadily climbing drumbeat of mentions. What I learned was that we have lots of work to do to progress our participation — not just in conversations about Intel, but in conversations that matter. Not as marketers of story schillers, but as interested, engaged, talkative participants. Like the kind of person you’d like to invite to your rockin’ house party.

Here is PodTech’s Jennifer Jones talking with Pete Blackshaw EVP of Nielsen Online. They talk about how Obama and Clinton are using social media, social networking to connect with people and share what the campaigns think is important in a timely manner. They also look at what corporate marketers need to do to make their brands better. Blackshaw tells Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.