Lessons From Sharing the Davos Experience

My Intel pal Chris was loaded up with a digital still and video camera and a long list of “hey, try this…and this..and this if you can.”  She was super busy helping all three of Intel’s top execs attending the show, but she busted out her social media chops.  She blogged a few times from Davos and got two other key Intel people to begin blogging for the company:

Sure the blog posts and videos offered snapshots of how Intel was participating with the event, but what seems most valuable was the chance to meet so many people doing great things — from the International Herald Tribune and BBC to Jeff Jarvis, Robert Scoble and Michael Arrington (here’s a photo Chris took).

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It helps knowing that when you go into a huge event like Davos, you’re not going to accomplish everything you set out to.  You might miss a few things, but what’s most important is giving time to the right things.  Liveblogging is a full-time job that is fun, but takes devotion and many skills:  production, online tools, writing, people and interview skills.  It’s OK to capture what you can, share what you can while one the scene then come home and share more stories after the event.  That’s what we’ll try doing for Davos — putting videos on YouTube and The World Ahead group on Facebook.

One of my favorites sharing form Davos was Loic Le Muer, who spent a week in Davos at the World Economic Forum doing some great video blogging. Here are some highlights from interviews Carl Lavin, Michael Arrington, Rani Radd, John Markoff, Danah Boyd, Jeff Jarvis and Arvind Desikan.

Investing in Our Future — Davos & Globe Trottin’ Tech Leaders

Leaders from many countries are meeting in Davos, Switzerland this week to share wisdom, pain and real plans for making the world a better place.

We have more access to who’s there, what they’re saying and what are the real big ideas that can really be put into action. I’ll be tuning into YouTube and sharing some on Facebook (Intel World Ahead) some of the things Intel Chairman Craig Barrett and his team are doing at Davos. There’s a cool “The Davos Question” YouTube site where people can upload videos and share the stories they want world leaders to hear.

The Power of Collaborative Innovation is this year’s theme. What’s powerful is when we can begin to see leaders join forces and integrate their great efforts to make a bigger, quicker and more meaningful impact in places around the world.

Dr. Barrett will show how he is leading commitments to invest in teachers, education tools and even healthcare efforts around the world. In the February issue of Fast Company, Dr. Barrett tells it like it is — he’s working hard with many leaders around the world, and making real progress.

“The various ministers and presidents always ask Intel to build a plant in their country to create jobs,” says a former Intel senior executive. “That is obviously not possible, at least not in every country around the world. So the Intel execs give an answer along the lines of, ‘We understand your desire to join the digital revolution, and we are going to do even better than building a plant. We are going to train your teachers in the use of technology.'” That, says the former exec, means “more good PR at a reasonable cost.”

The Fast Time story — “Intel’s Amazon Ambitions” — focuses on Intel World Ahead efforts called “The Most Remote Digital City,” a WiMAX equipped city of Parintins located in the heart of the Amazon.

“The demonstration projects are a rip-off of the Nike slogan, ‘Just do it,'” says Barrett. “I’ve given presentations around the world about the latest broadband wireless technologies. People will say, ‘That’s very interesting,’ and go away. But if you do a demonstration like Parintins in their backyard, people take notice. And they start to say, ‘This is not theory. Look, it’s real. You can touch it.'”

The Fast Company article ends:

Hardly the hyperbolic digital makeover of Intel’s initial press release. “These kids now have a little more opportunity than they did before,” Barrett says, “and we’re seeding the forest for the next billion trees.” Not to mention the next billion customers.

Here a related videointerview with Dr. Barrett from February 2007. You can hear his heart’s in it!

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Intel World Ahead Trips through Africa

PodTech’s Jason Lopez packed his camera, audio equipments, a change or two of clothes and all of his gumption to follow Intel Chairman Craig Barrett on visits to several key spots in Africa. The maze and patchwork of buying the right flights on the right airlines on the right days. The ability to grab a cab that would take him to a place on an agenda, a place he’d never seen before. Why? He was the right guy to live, capture and tell the stories of how new ideas, education and technology can open new possibilities for developing communities.

Here is a series from that trip in late October 2007:

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Internet Future for Africa: Intel, UN and ITU Efforts to Globalize Broadband

Broadband access in Africa is less than 1%. In Africa or even Brazil, where mobile phones are more common, maybe WiMAX and better content to phones could get the Internet to spread more widely, more quickly.

Here is a video story about the upcoming Connect Africa Summit, where Intel Chairman Craig Barrett his World Ahead posse will meeting with government and community leaders in Rowanda, Nigeria and Morocco.

This is a video by Jason Lopez, who will be traveling to a few of the stops to report on results.  If you’re in Facebook — who isn’t?!! — follow the trip by joining the World Ahead Group.

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